International Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Stop Saying 'Awesome': Five Best-Practices for Americans Marketing to EuropeBob Boehnlein
  Globalization brings exciting opportunities and enormous challenges for all parts of a business, but nowhere is that more apparent than in the marketing department. Here's how to avoid five common ...
  Customer Communications, Customer Relationships, International Marketing, Location-Based Marketing, Marketing Strategy, Marketing Tips, Permission Email Marketing, Positioning, Segmentation, Strategy
• Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
  China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Relationships, International Marketing, Social Media
• A New Marketing Lesson From the 2012 London OlympicsLiz Elting
  The athletes competing at the London Olympics broke many records, but the number coming out of the Games that is most revealing for us is the worldwide audience: not the ...
  Content, International Marketing, Location-Based Marketing, Marketing Strategy, Online Marketing, Social Media, Strategy, Web Content
• Make the Most of Holiday Marketing: Five Things Online Retailers Should Do NowLiz Elting
  Every year, your stakes are at their highest during the holiday season, when deals and discounts have proven especially attractive to online shoppers. But what else can you do to ...
  Customer Service, Digital Marketing, International Marketing, Online Marketing, Promotions, Websites
• At least 8 in 10 Online Users Engage in Social Media Globally: Forrester
  Social media is now a global phenomenon, with most online adults in North America, Europe, metro Asia, and Latin America regular users, according to a new update of Forrester's Global ...
  Customer Behavior, Customer Engagement, Demographics, International Marketing, Research Summaries, Social Media
• Cultural Targeting: The Key to Online Consumer ReceptivityDavid S.B. Butler
  Do your online marketing efforts consider the cultural context of your target market? Learn why cultural understanding is critical to online marketing—and how to implement cultural qualification in your strategies.
  Customer Behavior, Demographics, International Marketing, Location-Based Marketing
• Six Steps to Global Growth: How to Plant Your North American Brand Equity in Foreign MarketsIvy Mills
  Before taking your brand global, make sure you've done the proper market research, hired the right staff, and implemented the cultural checks needed to succeed. Here are six steps all ...
  Advertising, Customer Behavior, International Marketing, Marketing Strategy
• B2C Email Delivery Rates Down Sharply, B2B Up
  Despite historic declines in commercial email deliverability rates during the second quarter of 2011, business email inbox placement rates (IPRs) surged 6 percentage points to 86% over the same period, ...
  B2B Marketing, Email, Email Deliverability, International Marketing, Research Summaries
• Take Your Online Presence Global: Five Foreign-Language Online Marketing TipsChristian Arno
  With the exponential rise of the multilingual Web in recent years, extending your online marketing strategy internationally is more timely than ever. Here are five key tips for effective global ...
  Digital Marketing, International Marketing, Local Marketing, Search Engine Marketing, Social Media, Web Analytics
• What Social Media Can't Do for International MarketingLiz Elting
  Applying social media marketing efforts to an international audience could present unique challenges—but it doesn't have to. Learn six best-practices that'll ensure the greatest ROI in localized social media.
  International Marketing, Marketing Strategy, Search Engine Marketing, Social Media

International Marketing: Online seminar broadcasts from the best minds in marketing

• Going Global on the Web: Avoid the Pitfalls and Seize the OpportunitiesBroadcast on 2/28/2008 with Huiping Iler
  When your company starts to expand its global reach into overseas markets, your Web site not only must appeal to a new, foreign audience—it must not confuse nor offend them! This seminar covers important aspects of the multicultural user experience on the Web that marketers shouldn't ignore.
  Customer Experience, International Marketing, SEO, Website Design, Websites
• Jack Trout on Worldwide Positioning: An Encore PresentationBroadcast on 11/28/2007 with Jack Trout
  The global economy is the driving force in today’s marketing world. Positioning is the driving force in how to operate in this world. This seminar will take you on a journey around the world to see how positioning is being practiced from China to Venezuela and many stops in between.
  International Marketing, Marketing Tips, Positioning, Taglines