Creative Briefs: How-to articles covering the latest marketing tactics, tips, and strategies.

• Six Steps to Developing Creative Executions EfficientlyAdam Garson
  However efficient your organization's processes may be, you're almost certainly experiencing endless rounds of revisions in the development of creative—ads, graphics, emails, press releases... Follow these rules to stop the ...
  Ad Copy, Brand Positioning, Copywriting, Creative Briefs, Creativity, Marketing Challenges, Positioning
• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• 10 Tips for Crowdsourcing Advertising With a Video ContestWil Merritt
  Conversation marketing. Engagement marketing. Social media. Earned media. Consumer-generated media. User-generated Content. Crowdsourcing. Outsourcing. Co-creation. No matter what you call it, the evolution of the way brands reach and interact ...
  Advertising, Branding, Community, Creative Briefs, Marketing Tips, Videos
• Like a Virgin
  David Tyreman begins World Famous: How to Give Your Business a Kick-Ass Brand Identity with this quote from the late Jerry Garcia: "Success isn't about being perceived as the best ...
  Brand Positioning, Creative Briefs, Marketing Inspiration
• When Problems Arise, Go to the Spot
  In an article at the New York Times website, Michelle Maynard tells the story of Akio Toyoda's secret visit to an Ann Arbor, Michigan, car dealership. The grandson of Toyota's ...
  Creative Briefs, Marketing Smarter, Recession
• 10 Golden Rules for Getting Great Work From a Design AgencyMary Enderle
  Building and maintaining a trusting relationship with your agency is key to project success. Many relationships with agencies fail because clients treat them like vendors instead of partners. They don't ...
  Advertising, Collaboration, Creative Briefs, Hiring Outside Resources, Marketing Tips
• Make Mountain Offers out of Molehill PromisesJonathan Kranz
  Chances are that when engineers propose a new car model, they don't fail to include an engine in their designs. Unfortunately, that's not true of many B2B marketers and their ...
  B2B Marketing, Case Studies, Copywriting, Creative Briefs, Direct Marketing, White Papers, Writing
• SWOT Team: Give Us Your Tired, Your Poor, Your Huddled Masses (and Your Bored)Hank Stroll
  nly one in three of you are passionate about your jobs and companies. What advice do you have for helping the other two-thirds of employees wake up and get their ...
  Collaboration, Creative Briefs, Marketing Challenges
• 11 Ways to Maximize Your Agency’s ValueJay Bower
  Want to maximize your ROI? Then understand that it is AFTER your search is completed that the hard work begins. And know that the best relationships with agencies are ...
  Advertising, Collaboration, Creative Briefs, Hiring Outside Resources, Marketing Tips
• How to Write an Award-Winning, Sales-Kicking Creative Brief Steve McNamara
  A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?
  Creative Briefs, Hiring Outside Resources, Targeting, Writing

Creative Briefs: Online seminar broadcasts from the best minds in marketing

• Six Steps to Creative Problem SolvingBroadcast on 5/24/2012 with Alicia Arnold
  In this PRO seminar, you'll learn techniques for generating more quality ideas in a shorter amount of time and how to use creative thinking to tackle your organization's toughest challenges by leveraging the scientifically proven, globally tested, six-step Osborn-Parnes Creative Problem Solving process (CPS).
  Challenges Q&A, Creative Briefs, Creativity, Marketing Challenges, Marketing Inspiration, Marketing Tips