Marketing Resources: Forecasts

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Results for Forecasts

Seven Tablet and Mobile Trends to Expect in 2012by Thierry Costa
In 2011, mobile shopping increased and iPad tablet conversion rates soared. Are you prepared for the growing mobile and tablet retail environment? Learn seven key trends that will dominate 2012.
More articles on Consumer Electronics, Customer Experience, E-Commerce, Forecasts, Mobile Marketing, Smart Phones, Social Networking, Website Design
Content Marketing Trends for 2012: What's in and What's Out by Pawan Deshpande
No doubt about it: 2011 was a big year for content marketing. Twice the number of marketers implement content marketing vs. the number of those who use print, television, and radio advertising. But what's in store for 2012?
More articles on B2B Marketing, Branding, Channel Marketing, Content Marketing, Forecasts, Marketing Strategy, SEO
Personal Branding Trends for 2012 (Part 2) by William Arruda
Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.
More articles on Career Management, Forecasts, Personal Branding, Social Networking, Videos
Personal Branding Trends for 2012 (Part 1)by William Arruda
Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.
More articles on Career Management, Forecasts, Logos, Personal Branding, Social Media
Four Event Marketing Predictions for 2012by Kristin Veach
Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?
More articles on Forecasts, Mobile Marketing, Smart Phones, Social Media, Trade Shows/Events, Videos
Top 5 Marketing Trends for 2012by Joe Cordo
As 2011 winds down, it's time to consider the trends that will dominate marketing in 2012. Here are the Top 5 trends on the horizon and tips on how to take advantage of them in your marketing plan.
More articles on Channel Marketing, Forecasts, Marketing Analytics, Marketing Automation
12 Marketing Predictions for 2012by Brian Goffman
2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?
More articles on Customer Engagement, Forecasts, Location-Based Marketing, Marketing Automation, Social Networking
Seven SMB Marketing Trends for 2011by Niel Robertson
This will be the year online advertising turns its attention to small and midsize businesses (SMBs). Many SMBs could get overwhelmed by the number of new online marketing tools. Here are seven trends that'll create the biggest opportunity—and confusion—for SMBs ...
More articles on Advertising, Facebook, Forecasts, Measurement, Online Marketing, Small Business, Videos, YouTube
Five Important B2B Marketing Trends in 2011 by Chris Chariton
2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their ...
More articles on B2B Marketing, Channel Marketing, Content, Forecasts, Market Research, ROI, Social Media, Videos
Personal Branding Trends: The Top 11 for 2011by William Arruda
Staying ahead of personal-branding trends will keep you visible and vital in your marketing career. Learn these 11 personal-branding trends for 2011, and let your brand take center stage.
More articles on Career Management, Forecasts, Google, Job Search, Marketing Tips, Personal Branding, Social Networking, Videos
Five Reasons Virtual Support Will Supplant Humanby Mark Gaydos
The robots are here to help. Whether in the future you'll be tucked into bed by a robot is uncertain, but what is certain is that sometime in the next five years you're going to interact with a virtual ...
More articles on Customer Service, Forecasts, Websites
Brand Language: A 2020 Visionby Mark Thomson, Alton Wright
One has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim. The usual suspects—technology, consumer culture, politics—were joined by new agents of lexical ...
More articles on Branding, Creativity, Forecasts, Social Media, Writing

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Blogs Top List of Social Media Investments for 2012
Fully seven in ten brands (70%) say they plan to increase their presence across social media platforms in 2012, while 59% plan to boost the frequency of social content publishing, ...
More articles on Branding, Forecasts, Social Media
Digital and Direct Marketing Jobs Rebounding in 1Q12
Digital and direct marketing hiring is expected to rebound in the first quarter of 2012, according to the Bernhart Associates' Quarterly Employment Report: More than one-half of employers plan to ...
More articles on Career Management, Forecasts, Research Summaries
Apple Forecast to Gain Share as Smartphones Surge
Despite Android's firm grip on the smartphone market, Apple's iOS is expected to reap the benefits of increasing consumer demand in smartphones over the next six months, according to a ...
More articles on Forecasts, Research Summaries, Smart Phones
Sales Pipeline Metrics to Help Boost Forecast Accuracy
Ah, the B2B sales pipeline. That mish-mash of possibilities that can surprise, delight, or infuriate at a moment's notice. Is there really any way to predict the true likelihood of ...
More articles on B2B Marketing, Forecasts, Metrics, Sales
Small Businesses to Ramp Up Mobile, Social Marketing in 2012
With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
More articles on Forecasts, Mobile Marketing, Research Summaries, Small Business, Smart Phones
Forrester: B2B Interactive Marketing Spend Forecast Lower
Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same ...
More articles on B2B Marketing, Forecasts, Marketing Budgets, Research Summaries
Direct and Digital Marketing Jobs Weakening in 4Q11
The stalled US economy has weakened job prospects for digital and direct marketers in the fourth quarter of 2011, according to a survey from Bernhart Associates. Even so, more than ...
More articles on Digital Marketing, Direct Marketing, Forecasts, Research Summaries
CMOs: Budgets, Hiring Up; Optimism Down
Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of ...
More articles on Chief Marketing Officer, Forecasts, Marketing Budgets, Research Summaries
Small Businesses Moving Aggressively to Online Marketing
Small and midsize companies (SMBs) continue to move marketing dollars to digital channels, according to BIA/Kelsey, which now forecasts digital spending among US SMBs to reach $16.6 billion annually by ...
More articles on Forecasts, Online Marketing, Research Summaries, Small Business
Brands Betting Big on Social, Email, Content Marketing
As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the ...
More articles on Forecasts, Research Summaries, Social Media
Forrester: Why Tablet Commerce May Beat Out Mobile
With the number of Americans owning tablet devices forecast to increase at a compound annual growth rate of 51% between 2010 and 2015, tablet commerce is expected to grow rapidly ...
More articles on Consumer Electronics, Customer Behavior, Forecasts, Research Summaries
CMOs Ramping Up Budgets, but Accountability Is Key
Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between ...
More articles on Chief Marketing Officer, Forecasts, Marketing Budgets, Research Summaries
Marketing Execs Dish on Mobile, Social, Trends in Their Profession
Mobile is expected to be the most influential advertising medium over the next three to five years, followed by social media, according to a new report by The Creative Group ...
More articles on Advertising, Forecasts, Mobile Marketing, Research Summaries
Ad Spending to Return to Pre-Recession Highs in 2011
Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia. The ...
More articles on Advertising, Forecasts, Research Summaries
Ad Market Recovering Despite Shocks in Japan, Middle East
Global ad expenditure is now forecast to grow 4.2% in 2011, down from the 4.6% forecast in December 2010, due to the effects of political instability in the Middle East ...
More articles on Advertising, Forecasts, Research Summaries
Display, Mobile Top Priorities for Marketers
More than two-thirds of marketers (67.5%) say they plan to invest more dollars in display advertising over the next 18 months, and 59.0% plan to invest more in mobile over ...
More articles on Advertising, Forecasts, Mobile Marketing, Research Summaries
Deal-a-Day Spending to Reach $3.9B by 2015
US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
More articles on Customer Behavior, Demographics, Forecasts, Research Summaries
Companies Banking on Cloud Technologies to Grow Sales
With sales growth the biggest challenge for business leaders in 2011, many say they are planning to deploy cloud technologies this year, hoping to shorten sales cycles and acquire new ...
More articles on Customer Acquisition, Forecasts, Research Summaries, Sales
Marketers Up Spending on Digital, Social in 2011
Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused ...
More articles on Customer Behavior, Forecasts, Research Summaries, Social Media, Websites
Digital Ad Spend to Climb 14%, Social Media 35%
US direct and digital advertising expenditures are forecast to reach $163.9 billion in 2011, up 6.2% from 2010 levels, according to a report from the Winterberry Group. Of that total, ...
More articles on Advertising, Digital Marketing, Direct Marketing, Forecasts, Research Summaries