Forecasts: How-to articles covering the latest marketing tactics, tips, and strategies.

• Mobile Minute [Video]: Mary Meeker's Mobile TrendsJen Quinlan
  This week, the famed analyst released her annual report on Internet trends, and there were some standout mobile findings.
  Consumer Electronics, Digital Marketing, Digital Theory, Forecasts, Mobile Marketing, Smart Phones, Technology
• Five Ways Marketers Can Boost the ROI of Big DataScott Bailey
  Big Data, applied to marketing, is transforming how marketers in myriad industries attempt to reach consumers. But achieving meaningful returns from Big Data investments can be an elusive goal. Here ...
  Digital Theory, Forecasts, Market Research, Measurement, Metrics, ROI
• Six Tips for Creating an Analytics-Driven Marketing CultureAdele Sweetwood
  These days, if a marketing organization is to deliver value and show tangible results, it must build an analytical culture. If yours is like most marketing organizations, you already pack ...
  Career Management, Collaboration, Forecasts, Lead Generation, Marketing Analytics, Marketing Operations, Measurement, Web Analytics
• CMOs Tapping Into Social Data for Consumer Insights
  Most CMOs (89.4%) say social data has affected at least some of their business decisions, and 21.3% say social data affects at least 1 in 5 decisions they make, according ...
  Customer Behavior, Customer Relationships, Customer Service, Forecasts, Research Summaries, Social Media, Social Networking, User-Generated Content, Website Design
• Local Digital Ad Spend to Reach $38.5B by 2016
  Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, ...
  Advertising, Digital Marketing, Forecasts, Local Marketing, Mobile Marketing, Online Marketing, Research Summaries
• Market Research Spend Forecast to Rebound in 2012
  Businesses are ready to spend on information again, according to a new report by IBISWorld: Marketing research revenues are forecast to grow 3.1% in 2012 as corporate profits rise and ...
  Forecasts, Market Research, Marketing Budgets, Research Summaries
• What Buyers Want in Apple's New iPad
  Apple is expected to unveil the next-generation of the iPad on March 7, 2012 and nearly one-third (29%) of mobile Web users say they plan to buy the new device, ...
  Consumer Electronics, Forecasts, Mobile Marketing, Research Summaries
• CMOs: Business Outlook Strong, Marketing Budgets Up
  Buoyed by renewed confidence in the US economy and higher expectations for new business, CMOs say they plan to boost marketing spending over the next 12 months, with B2B products ...
  B2B Marketing, Chief Marketing Officer, Forecasts, Research Summaries
• Key Mobile Marketing Stats and Trends for 2012
  The year 2011 was pivotal for the mobile industry, marked by a near doubling in smartphone ownership, consumers' growing appetite for mobile social content, and tablets emerging as a formidable ...
  Consumer Electronics, Content, Digital Theory, Forecasts, Mobile Marketing, Research Summaries, Smart Phones
• Are You Ready for 2015? Four Marketing Trends You Must Acknowledge [Slide Show]Christian Gulliksen
  The digital revolution transformed how marketers interact with customers. But the transformation isn't over yet—and you've got to be ready for what comes next. Here are four trends any successful ...
  Digital Theory, E-Commerce, Forecasts, Marketing Smarter, Marketing Strategy, Metrics, Search Engine Marketing, Social Networking

Forecasts: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Moving From Attribution to Prediction: Jim Lenskold Talks ROI Metrics on Marketing Smarts [Podcast]by Matthew Grant
  Demonstrating value is certainly a fine reason to measure our actions and their results. But discussing marketing measurement with Jim Lenskold during this week's Marketing Smarts podcast got me thinking that we may be thinking about the purpose of measurement ...
  Attribution Modeling, B2B Marketing, Customer Insight, Data, Forecasts, Lead Generation, Marketing Analytics, Marketing Automation, Marketing Smarts, Marketing Strategy

Forecasts: Online seminar broadcasts from the best minds in marketing

• Five Tools for Creating a Social Media Plan and Forecasting Its ImpactBroadcast on 11/29/2012 with Rex Briggs
  In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.
  Forecasts, Interactive Marketing, Marketing Analytics, Measurement, Online Marketing, Relationship Marketing, Social Business, Social Media
• Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)Broadcast on 5/13/2010 with Jeremiah Owyang
  This presentation with one of marketing's most forward-thinking leaders addresses how companies should be looking at their current social media strategy and objectives, with an eye on the future.
  Brand Positioning, Customer Behavior, Digital Theory, Forecasts, Marketing Challenges, Marketing Strategy, Scenarios, Social Business, Social Media

Forecasts: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Future-Proof Your Marketing TodayReleased on 3/11/2011 with Michael Miller
  In this short webcast, Michael Miller, author of The Ultimate Web Marketing Guide, will give you a glimpse of the changes we can expect to see in six fields of digital marketing.
  Digital Marketing, Digital Theory, Forecasts, Marketing Tips, Mobile Marketing, Online Marketing, Social Media, Take 10

Forecasts: Marketing downloads for the busy professional