Marketing Resources: Naming

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Results for Naming

What Every New Business Should Know About Google's Ranking of Namesby Ann Smarty
Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names.
More articles on Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO
Three Reasons Long-Term Domain Registrations Make Senseby Brant Kelsey
If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones pointing to an old microsite promotion. If you don't, you ...
More articles on Brand Equity, Marketing Smarter, Marketing Tips, Naming, Search Engines, Websites
10 Best and Worst Internet Company Names of the Decadeby Laurel Sutton
Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are the trends and names that rose to the top (and ...
More articles on Branding, Creativity, Marketing Tips, Naming
True Stories: A Cautionary Tale of Rebranding Gone Astrayby Liz Conlin
Most of the branding articles that you read are happy, glowing tales of how an agency rebranded a client and turned that client into a superstar brand with double-digit growth. Well, this is not one of those stories. We often ...
More articles on Brand Positioning, Branding, Collaboration, Marketing Tips, Naming
Three Small Tips to Juice up Your Personal Brandingby Daniel Schawbel
What goes unnoticed by many can be an keen advantage for the few. By taking steps to not only build a personal brand but also seek new ways to circulate your name, you will be more successful. Here are three ...
More articles on Naming, Personal Branding, Social Networking
18 Strategies and Tools for Naming Your Business or Productby Scott Trimble
Naming. Doesn't matter what you're naming—your product, your business, your Web site or heck, even your child, your choice is important. Here are a flock of—actually, 18—ideas, strategies, and tools to make your name discovery a little easier.
More articles on Collaboration, Marketing Inspiration, Marketing Tips, Naming
What Color is Fuzzy-Wuzzy Brown? How Color and Flavor Names Affect Consumer Choiceby Elizabeth G. Miller, Barbara Kahn
More articles on Customer Behavior, Market Research, Naming
Launching Your Product: Seven Marketing Mustsby Gwyneth Dwyer
More articles on Collaboration, Logos, Marketing Tips, Naming, Product Marketing, Value Propositions
Looking for a Great Tagline - Search No Moreby Carrie Shearer
More articles on Brand Positioning, Naming, Taglines, Targeting
Launching Your Product: Seven Marketing 'Musts'by Gwyneth Dwyer
Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will put you on the path to success.
More articles on Collaboration, Logos, Naming, Print Collateral, Product Marketing, Value Propositions
Seven Steps to Building a Strong Nonprofit Brandby Laura Ries
In the nonprofit sector, marketing is often considered a dirty word, a necessary evil that no one admits spending too much time or money on. But to build a successful nonprofit organization to help people, you still need to follow ...
More articles on Branding, Logos, Naming, Non Profits, Targeting
Bypassing the Search Engine: Using Direct Navigation to Your Advantageby Matt Bentley
Marketers assume that "Googling" for information is an automatic response the instant a Web surfer opens a browser. And for many Internet users, the theory is true. But for a number of reasons, and with increasing regularity, many people bypass search ...
More articles on Naming, PPC Campaigns, Search Engine Marketing
Electronic vs. Print: The Evolution of the Company Newsletter (Part 1 of 2)by Elaine Fogel
More articles on Marketing Strategy, Marketing Tips, Naming, Newsletters, Targeting
Keys to Branding Your Small Businessby Jay Lipe
More articles on Branding, Logos, Naming, Small Business, Taglines
RSS: What's in It for Marketers? (Part 2)by Eric Frenchman
RSS may not ever replace email as a delivery tool. But nonetheless, it will move Web site traffic, because people can use RSS readers to receive content without having to visit a site. Here's part two of a primer on RSS, ...
More articles on Email Deliverability, Naming, New Media, RSS
Marketing Challenge: Playing the Name Gameby Hank Stroll
Companies sometimes have two names: the company name and the brand name. This week: How do you find a dream name for a company or product?
More articles on Collaboration, Creativity, Marketing Challenges, Naming
Electronic vs. Print: The Evolution of the Company Newsletter (Part 1 of 2)by Elaine Fogel
Of the many marketing communications vehicles available, few have the longevity of the customer newsletter. In many organizations, it's evolved into the cost-effective and timely e-newsletter. But those who choose to use one channel exclusively over the other may not be ...
More articles on Email Marketing, Hiring Outside Resources, Naming, Newsletters, ROI, Segmentation, Writing
Extremely Frustrating and Completely Unimportant: The Arcane Art of Namingby Michael Antman
Here's a pop quiz: Name a form of marketing communications that can take as little as five seconds to complete, can be accomplished by a nine-year-old child or an adult, and is of absolutely no importance whatsoever. Oh, and it ...
More articles on Creativity, Market Research, Naming
What Color Is Fuzzy-Wuzzy Brown? How Color and Flavor Names Affect Consumer Choiceby Elizabeth G. Miller, Barbara Kahn
Close examination of the colors in a Crayola crayon box reveals an interesting marketing phenomenon. While the original Crayola box contained six colors, Crayola now offers 120 different colors, and the most recent of these (purple heart, razzmatazz, tropical rain ...
More articles on Customer Behavior, Customer Engagement, Naming
How to Brand a Midsize B2B Companyby Kathryn Roy
Branding is more complicated than it first appears. It is also much more than finding a clever name for something. Here are the key branding points to remember as demonstrated by marketing's branding of a hypothetical company called MidSize.
More articles on B2B Marketing, Brand Awareness, Branding, Naming

See all 27 marketing articles related to Naming

Three Ways to Enhance SEO With Twitter
"While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
More articles on Content, Naming, Search Engine Marketing, SEO, Twitter
Use Your Address to Get Noticed in Google Places
In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
More articles on Google, Local Marketing, Naming, Search Engine Marketing
Four Ways to Get Lost in the Crowd
"It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
More articles on Marketing Tips, Naming, Small Business, Taglines
YourNameMisspelled.com
When you register a domain name for your company's website, you're typically offered an array of alternatives to augment the usual .com suffix. "Many businesses register .org, .biz, .gov," notes ...
More articles on Google, Naming, Small Business
Target Jim and Mary
Research has uncovered quite an interesting effect that guides customer brand choices. They call it the "name letter branding effect." The NLB effect shows that customers are more likely to ...
More articles on Customer Behavior, Market Research, Naming, Targeting