Naming: How-to articles covering the latest marketing tactics, tips, and strategies.

• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines
• Three Tips When Naming Your Company or Product
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
  Brand Management, Brand Positioning, Naming, Positioning, Product Management
• The Three 'Knows' of Naming Your Product or BusinessLaurel Sutton
  Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to do it yourself or hire help, you need to know ...
  Brand Management, Brand Positioning, Branding, Naming
• Before You Name Your Company, Consider How Google Will Rank It
  Naming a company or a product used to involve a number of factors—none of which related to SEO considerations. But no longer. "It doesn't matter whether your brand is online ...
  Google, Naming, Search Engines
• Three Ways to Enhance SEO With Twitter
  "While Google has ended its Realtime Search deal with Twitter, search engines are still using social media sites for ranking purposes," says Jillian Stira at the Scholes Marketing blog. And Twitter ...
  Content, Naming, Search Engine Marketing, SEO, Twitter
• What Every New Business Should Know About Google's Ranking of NamesAnn Smarty
  Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates ...
  Branding, Google, Naming, Reputation Management, Search Engine Marketing, SEO
• Use Your Address to Get Noticed in Google Places
  In a recent post at Search Engine Watch, Peter van der Graaf notes that local search results are becoming more important to the SEO mix. In Google Places, for example, ...
  Google, Local Marketing, Naming, Search Engine Marketing
• Four Ways to Get Lost in the Crowd
  "It's doubtful that any small business owner sits down to compose a business plan and starts the list with a No. 1 priority such as: Get lost in the crowd," ...
  Marketing Tips, Naming, Small Business, Taglines
• Three Reasons Long-Term Domain Registrations Make SenseBrant Kelsey
  If you market your business online, chances are you've bought more than one domain name over the years. It's important to periodically review all your domains, even the old ones ...
  Brand Equity, Marketing Smarter, Marketing Tips, Naming, Search Engines, Websites
• 10 Best and Worst Internet Company Names of the DecadeLaurel Sutton
  Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are ...
  Branding, Creativity, Marketing Tips, Naming

Naming: Online seminar broadcasts from the best minds in marketing

• A Killer Facebook Fan Page: Building It, Keeping It Fresh, and Integrating It into Your MarketingBroadcast on 12/17/2009 with Jeff Widman
  A well-built Fan Page should attract visitors, turn them into fans, turn fans into customers, and help make customers your evangelists.
  Branding, Customer Evangelists, Facebook, Interactive Marketing, Naming, Social Media, Social Networking
• Small Business Series: Positioning, Naming and TaglinesBroadcast on 7/20/2007 with Michael Goodman
  Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building.
  Marketing Tips, Naming, Positioning, Positioning Statements, Small Business, Taglines

Naming: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Host a Successful Twitter ChatReleased on 7/8/2011 with Verónica Maria Jarski
  In this Take 10, Verónica Maria Jarski takes you through the eight essential ingredients of a rockin' good Twitter chat.
  Advertising, Community, Marketing Tips, Naming, Take 10, Twitter, Writing

Naming: Marketing downloads for the busy professional

• Small Biz How-To Guide: Positioning, Naming & Taglines
  Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  Naming, Positioning, Positioning Statements, Small Business, Taglines