Marketing Resources: Brand Ambassadors

• Five Steps to Engaging Online Communitiesby Sarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. Here are five steps to engaging online communities and finding ...
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• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same) by Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate ...
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• 10 Tips for Building Customer Loyaltyby Chintan Bharwada
  Customer loyalty matters, because selling more to current customers is easier and cheaper than finding and selling to new ones. Loyal customers tend to buy more, more regularly. And frequently they will recommend your business to others. Here are 10 ...
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• Twitter 101: Seven Tips for Effective Marketingby Robert Gourley
  To be an effective marketer on Twitter, you must first stop thinking like one... because marketing on Twitter requires a shift in your mindset: Twitter is all about simple conversations; you can't use press releases, marketing copy, or other one-way ...
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• Brand Control to Major Tom: The New Rules of Brand Managementby Roger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme participation is a challenge, you as brand manager haven't lost ...
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• Take off Your Twitter Goggles: Why Marketers Still Need a Blogging Strategyby Clay McDaniel
  Twitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media ...
  More articles on Blog Monitoring, Blogging Strategy, Brand Ambassadors, Community, Corporate Blogging, Keywords, Marketing Smarter, Social Media, Twitter
• Four Lessons for Fostering Employee Brand Ambassadorsby Elaine Fogel
  Marketers spend gazillions on branding. But what is often missing is a focus on the people who carry the brand around every day: The front line folks who answer phones, sales reps who follow leads, the custodians.... Every word they ...
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• How Social Media Is Changing the 4Ps of Marketing: Stories From Real Companiesby Mack Collier
  Increasingly, companies are beginning to reach out to their customers to help them with their marketing efforts; in some cases, companies are actually turning some marketing functions over to their customers entirely. Here is how companies have successfully turned at ...
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• How Social Media Is Changing the 4Ps of Marketing: Stories from Real Companiesby Mack Collier
  Anyone who has taken Marketing 101 knows the 4 Ps of Marketing: Product, Price, Place and Promotion. But what you may not know is that some companies - including these four - are turning these Ps over completely to customers. ...
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• How Nike Women's Marathon Wins the Gold in Marketing to Womenby Marti Barletta
  This past weekend, Nike hosted its 4th annual Women's Marathon in San Francisco... and, friends, this is no ordinary marathon. Yes, it's still 26.2 miles of courage and pain, but this course is also full of female-friendly delights and surprises. Specifically ...
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• The CFO as Brand Ambassador? It's Possible, and Here's Howby Stuart Itkin
  Kronos had an obvious identity problem that clearly impacted its sales performance, so getting support from the executive suite for a branding initiative should have been a slam-dunk. Except not quite. While everyone agreed there was a brand problem, the ...
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• A Mickey Mouse Approach to Customer Serviceby Paige Booth
  What does Mickey Mouse have to do with higher education? Several administrators from St. Edward's University found themselves pondering that unusual question several years ago as they filed into a classroom at the Disney Institute. They came to Orlando, with a ...
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• Ten Steps to Creating a Brand Ambassador Programby Mack Collier
  Brand ambassadors are similar to brand evangelists in that they also have a vested interest in seeing their favorite brand succeed. It's not so much that they attempt to influence other customers to buy a product, but that they share ...
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• Engaging Millennials - How to Win Their Brand Loyaltyby Elaine Fogel
  They're born between 1979 and 2001—the kids of Baby Boomers and the nation's most racially and ethnically diverse generation. They have strong opinions on which brands they'll buy and for which employers they'll work. They're going to have a huge ...
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• Delivering Frontline 'Wow': Three Must-Haves for Every Employeeby Jill Griffin
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• How to Promote Your Book to the Top of the NY Times Best Sellers Listby Eric Gruber
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• Delivering Frontline 'Wow': Three Must-Haves for Every Employeeby Jill Griffin
  Whether serving customers face-to-face or via email, the Web, phone, fax, instant messaging, self-service (or some combination thereof), a firm's reputation for world-class customer care is built one customer and one contact at a time. Frontline employees in operations, sales, ...
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• Five Real-World Ways Businesses Are Marketing to Their Communitiesby Mack Collier
  It's every company's dream, having a community of customers that are so devoted to your company, that they will market and evangelize you to other members of their community. Customers that feel a sense of ownership in your company, and ...
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• Wired for Winning Loyaltyby Jill Griffin
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• How to Manage and Measure the Word of Mouth Revolutionby Justin Kirby
  Every marketer has by now heard the terms viral, buzz and word of mouth. Some will even have noted terms such as brand advocacy, advergames, blog marketing, influencer panels and consumer empowerment seeping into the industry's vocabulary. Collectively, the latest shift ...
  More articles on Advertising, Brand Ambassadors, Brand Awareness, Collaboration, Measurement, Promotions, Referrals, Social Media, Word of Mouth

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• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
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• Four Ways to Gather Intel via Twitter
  "[T]here's more to Twitter than amassing followers and broadcasting your latest news," writes Ryan Holmes at MarketingProfs. "The real-time conversations that fill the Twitterverse offer an abundance of market insight ...
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Brand Ambassadors case studies, deconstructing real life examples and illustrating lessons learned

• How a Mom-and-Pop Operation Turned Itself Into a Cult Brandby Coconut Bliss
  CASE STUDY: Coconut Bliss's grassroots, customer-focused efforts have enabled the company to establish a nationwide presence in just a few short years, while nurturing an incredibly strong and genuine passion among customers.
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Brand Ambassadors online seminar broadcasts from the best minds in marketing

• Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 11:00:00 AM
  More seminars on Brand Ambassadors, Branding, Customer Service, Public Relations, Social Media, Word of Mouth

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