Brand Ambassadors: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight
• Seven Rebranding Lessons Learned: A Road Map From a Newly Merged CompanyMark Durrett, Alicia Smith
  Working through a six-month rebranding effort, we learned seven key lessons we deemed worthwhile to share in the hope they can help others who might face similar challenges.
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Insight, Feedback, Positioning, Technology, Value Propositions
• Online Branded Communities: Best-Practices, Top-Performing Brands and Sectors
  Over the past year, America's top brands have made few improvements in how they use online branded communities to reach their customers: A dwindling proportion is using a strategic approach ...
  Brand Ambassadors, Community, community management, Customer Engagement, Customer Relationships, Research Summaries, Social Media, Word of Mouth
• Four Lessons for Brand Managers From the Race for the White HouseJens Lundgaard
  Not Apple, not General Motors, not Microsoft. If we're talking the really big brands currently dominating American consciousness, we're talking politics: the 2012 US presidential election. And the relative strengths ...
  Brand Ambassadors, Brand Management, Brand Positioning, Branding, Customer Relationships, Obama, Product Marketing, Public Relations, Referrals, Reputation Management
• Achieving Kingly Facebook Engagement: The Six Secrets of Superbrands
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Social Media GTTP is the last ...
  Brand Ambassadors, Brand Positioning, Customer Engagement, Facebook
• The Road to Stellar Customer Experience Is Lined With Engaged EmployeesCarolyn Hall
  Various variables contribute to customer experience: your product line, painless processes, engaged employees... Giving your employees the opportunity to maximize the impact they have on customers enables you to create ...
  Brand Ambassadors, Customer Experience, Customer Relationships, Customer Service, Management, Public Relations
• Social Media Influences Moms' Purchasing Decisions
  Mothers are more present, more active, and more engaged users of social networking sites than other women, according to a study by Performics. Moreover, moms are 45% more likely than ...
  Advertising, Brand Ambassadors, Facebook, Mobile Marketing, Research Summaries, Social Media, Women, Word of Mouth
• How to Nurture Brand Advocates and Keep Them Loyal
  John McTigue believes the number of brand advocates you have is more useful than more-easily-accessible metrics like "How many hits?" or "How many likes?" for online marketing. Advocates are those ...
  Brand Ambassadors, Customer Engagement, Customer Relationships, Twitter
• Five Steps to Engaging Online CommunitiesSarah Manley
  Everywhere you look, people are talking about "communities"—how to find them, how to join them, and... if you're lucky, how to successfully sell your products and services to their members. ...
  Brand Ambassadors, Community, Customer Evangelists, Marketing Tips, Social Media, Targeting, Word of Mouth
• How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)Ben Straley
  Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content ...
  Brand Ambassadors, Collaboration, Content, Customer Engagement, Customer Evangelists, Social Media, Word of Mouth

Brand Ambassadors: Online seminar broadcasts from the best minds in marketing

• How to Collaborate Effectively Within Your Organization to Strengthen Your BrandBroadcast on 11/15/2012 with Elaine Fogel
  This PRO seminar will give marketers the resources and inspiration they need to collaborate with other departments. You'll learn how to turn employees into brand ambassadors who will enhance customer relationships, advocate branding compliance, promote trust, and help your business.
  Brand Ambassadors, Brand Management, Collaboration, Community, Marketing Strategy
• Turning Social Referrals into Measurable Business ResultsBroadcast on 3/22/2012 with Nicole Goodyear
  In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.
  B2B Marketing, Brand Ambassadors, Community, Customer Relationships, Inbound Marketing, Lead Generation, Measurement, Referrals, Relationship Marketing, Sales
• Brand Detractors and Brand Evangelists: How to Connect with Influential Citizen MarketersBroadcast on 1/28/2010 with Jackie Huba
  Heard of sneezers? These are the folks talking about your brand that you want to reach. Here's how.
  Brand Ambassadors, Branding, Customer Service, Public Relations, Social Media, Word of Mouth