Hispanic Marketing: How-to articles covering the latest marketing tactics, tips, and strategies.

• Number of 'Zero-TV' Households Reaches 5 Million in USLenna Garibian
  About 95% of Americans watch TV using traditional cable or satellite options, whereas the other 5%—the so-called "Zero-TV" viewers—are bucking tradition (because of cost or lack of interest) in favor ...
  Advertising, Customer Behavior, Hispanic Marketing, Mobile Marketing, Nielsen Data, Research Summaries, TV, Videos
• Mobile-Savvy Hispanics Prefer to Shop With Companions
  Though Hispanics use smartphones to help with in-store shopping, most tend to visit stores with friends and family, relying more on the opinions of their companions when making purchases and ...
  Hispanic Marketing, Mobile Marketing, Research Summaries
• New Generations of Hispanics Reshaping Ad Preferences
  Second- and third-generation Hispanics—American-born and English speaking—now account for the majority (60%) of the nation's Hispanic population, according to a new study by Yahoo. Proud of their ethnicity, such later-generation ...
  Advertising, Demographics, Hispanic Marketing, Research Summaries
• 'Generation C' Is the New Gen Y: Connected and Social
  Americans age 18-34, or "Generation C" as they've been recently dubbed, make up 23% of the US population but they comprise an outsized proportion of consumers who watch online video ...
  Blogging, Demographics, Hispanic Marketing, Mobile Marketing, Research Summaries, Smart Phones, Social Networking, Videos
• Hispanics Most Avid Social Network Users
  In the US, Hispanics are more likely than blacks and Caucasians to log in to various social networking sites on a daily basis or more often, according to a new ...
  Customer Behavior, Demographics, Hispanic Marketing, Research Summaries, Social Networking
• Hispanic Marketing Tactics That Work With Savvy Shoppers
  American businesses spent $5 billion reaching the Hispanic market in 2008, and for good reason. By 2013, Latinos will control 10 percent—or a staggering $1.4 trillion—of the country's buying power. ...
  Hispanic Marketing, Recession, Word of Mouth
• Reaching Hispanics: First Segment by Acculturation, Then Speak Their LanguageEderick Lokpez
  Every time we hear or read "Hispanic market," we also hear the tagline "acculturation level." So what is acculturation, and why is it vital to take it into consideration? Because ...
  Hispanic Marketing, Segmentation, Taglines, Targeting
• The Secret to Reaching the Latino MarketChanin Ballance
  To successfully reach the Hispanic audience, marketers should understand that what works with the general market can't simply be transferred to the Latino market. Instead, messages must be culturally adapted ...
  Hispanic Marketing, Marketing Tips, Recession, Taglines
• Hispanic Consumers an Untapped Opportunity
  Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to ...
  Hispanic Marketing, Research Summaries, Social Media
• Most Hispanics to Participate in Census
  With 2010 Census questionnaires set to arrive in mailboxes across the country by mid-March, 84% of Hispanics intend to be counted this year and are confident that personal information collected ...
  Hispanic Marketing, Research Summaries, Segmented Research Data

Hispanic Marketing: Online seminar broadcasts from the best minds in marketing

• Segmenting the Hispanic Market: What the Numbers Really MeanBroadcast on 7/12/2007 with Blaire Borthayre
  The Hispanic population has become a powerful economic force in the United States. These 43 million consumers now command enough buying power to make companies sit up and pay attention. But in this booming market, it's easy to be misled by the varied demographic information (and the lack of a conceptual framework) available to marketers.We will bring statistics to life in this online seminar, showing you how to pull together data that's relevant to your marketing goals.
  Advertising, Hispanic Marketing, Marketing Tips, Measurement, Segmentation, Targeting
• Hispanic Marketing EssentialsBroadcast on 11/16/2006 with Blaire Borthayre
  Targeting the Hispanic market can bring new challenges to your business. This seminar will demystify the process and help you avoid pitfalls that many encounter as they market to Hispanics.
  Hispanic Marketing, Marketing Tips, Public Relations, Segmentation, Targeting
• Hispanic Marketing: Effective Strategic Planning ProcessesBroadcast on 3/30/2006 with Terry Soto
  Presenter Terry Soto is a well-respected voice in Hispanic market entry strategy consulting, working with Fortune 500 companies to improve their chances of Hispanic market entry success.
  Hispanic Marketing, Market Research, Marketing Strategy, Segmentation, Targeting