Marketing Resources: Hispanic Marketing

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Results for Hispanic Marketing

You Had Me at 'Recession-Proof': The Hispanic Market by Blaire Borthayre
The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom. Foreign-born Hispanics in the US have been historically unaffected by economic downturns. Why? And how can you tap the market ...
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How to Win the Hearts and Minds of Hispanic Customers by Andy Pierce, Jorge Aguilar
With the Hispanic population in the US expected to surpass white non-Hispanic inhabitants by 2030, marketers are scrambling for ways to tap into growing spending power while generating loyalty to their brands. Strong, enduring brand loyalty can be built among ...
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Recruiting Spanish-Speaking Employees as a Competitive Advantage by Blaire Borthayre
In today's workforce, employees who are Spanish speakers give companies a competitive advantage. Smart companies do not put the cart before the horse: They build an infrastructure of Hispanic employees before advertising to Hispanic market segments.
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So You've Targeted the Hispanic Market, But Can You Service It? by Terry Beltran-Miller
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World Cup Soccer and the Hispanic Market by Blaire Borthayre
The month-long 2006 World Cup Soccer tournament will begin on June 9, and already commercials have been launched referencing the event. The heavy hitters behind those ads include 15 global brands, such as McDonalds, Coca-Cola, MasterCard, Nike, and Adidas. The US ...
More articles on Word of Mouth
Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2) by Ignacio Hernandez Jr.
Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to marketing to Hispanics. Now, we take a brief look at the tactics that marketers use to reach the Hispanic market, ...
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Special Report from MarketingProfs: Marketing to Hispanics (Part 1 of 2) by Ignacio Hernandez Jr.
The US Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas and ways to effectively target this barely tapped market. In this new report from MarketingProfs is solid and hard-to-find data ...
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Rise of the Hispanic Boomer by Mitch McCasland
Today, a new American dream is on the rise, and it is just as vital and powerful as the one in the heyday of the baby-boom generation. The increase in the number of Hispanic consumers and their growing power account ...
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The Most Effective Approaches to Marketing to Hispanics by Paul Epstein
Marketers who choose not to devote significant time and effort to the Hispanic population are missing out on a vital consumer segment that is growing faster than any other minority group in the United States. In fact, businesses should consider ...
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Reaching the Hispanic Market Online by Martin Heimann
Hispanics have recently become the largest minority in the US, and a lot of marketers are trying to tap into this growing market. While many businesses now publish their information in Spanish and advertise in Hispanic print media and TV, ...
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The Top Three Mistakes in Hispanic Marketing by Blaire Borthayre
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¿Habla Español?
Not all Spanish speakers want the same thing from a website—many more factors than just language are at play.That's why, Tamara Barber explains in a post at the Forrester blog, research on ...
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Look to Where the Sun Is Shining
"The Hispanic market seems to be the only one still flourishing these days in the face of economic doom and gloom," says Blaire Borthayre in an article at MarketingProfs. And ...
More articles on Recession
Hey! Over Here! We're Buying!
Good news for retailers! There is one consumer segment that apparently remains ready and willing to buy: Hispanic shoppers. "According to a new study conducted by Experian Simmons for Univision ...
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Como Se Dice 'Brand Loyalty'?
According to Jorge Aguilar and Andrew Pierce, the Hispanic population in the United States will surpass that of their white non-Hispanic compatriots by 2030. And, argue the pair in ...
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