- Five Ways to Maximize ROW (Return on Webinar)
by Kimberly SmithHow can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
- Webinar Essentials: Five Must-Have Ingredients of Success
by Kimberly SmithFor cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
- Stand Out for the Right Reasons: Nine Memorable Conference Presenter Mistakes by Gary Cohen
When we are given the opportunity to stand out from our competitors, we must be memorable! What will standout so that people who are there will tweet positively about your company, your presentation, your product? What will they remember? What ...
- How to Create Marketing Demos That Sell Products by Amy Gesenhues
One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team.
You want to create marketing tools that help sell products, not collateral that sits on a shelf. So how do ...
- How to Successfully Moderate a Conference Panel by Jeremiah Owyang
Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
- The Experts' Guide to Becoming a Recognized Expert: Get Great Speaking Gigs to Build Your Reputation by Miles Galliford
Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs.
Invest some time in getting on the stage, and it will pay off many times ...
- PowerPoint, Warts and All: Relearning to Communicate by Abhay Padgaonkar
PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it?
And how can we learn from its strength and its limitations, to be better and more effective communicators?
- An Insider's Guide to Creating Podcasts—Part 1
by Lisa Johnson, Cheri HansonPodcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable.
If you're thinking about podcasting, here's an insider's peek at the creation of a podcast series, complete with professional ...
- Five Quick Tips for Creating Conversations Salespeople Will Use by Jody Canavan
If you're like most marketers, you're probably struggling with the best ways to help your salespeople have more meaningful conversations with customers and prospects. Here are five quick tips for creating scripted conversations to help salespeople more effectively communicate your ...
- Round Three of the MarketingProfs Book Club: Q&A With 'Made To Stick' Authors by Christina "CK" Kerley
With spring comes not only a new season but a "sticky" new segment. Book Club is back for "Round Three" with the hottest book of the year, "Made To Stick" by Chip and Dan Heath. "Made To Stick" analyzes why ...
- Six Steps to Give a Boring Product Some Buzz by Jerry Bader
There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, Victoria's Secret, Benetton, Absolut Vodka, and Sony.
It may seem impossible ...
- Humor in Marketing: Six Serious Tips by Brian Beatty
When most marketers think about humor, it's typically in the context of television and print ads. But humor can be an effective communication tool across a range of print and interactive media, whether you're talking to a B2B or B2C ...
- When PowerPoint Is Not Enough by Stanislav Kravets
Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity.
But what about cases when PowerPoint's resources are not enough to deliver on the goals of communication?
- Turn Your Expertise Into a Road Show by Paul McCord
Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects.
- Tradeshow Tips for the Introvert by Doug Stern
B2B events are incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the best of both worlds.
Provided you're smart. And, provided you can ...
- How to Become a Great Media Spokesperson by Vivian Kelly
As a competent, well-prepared media spokesperson, you will earn the respect of the reporters while positioning yourself as a thought leader and elevating your company's position in the marketplace.
- Marketing Challenge: Ducking Presentations That Bore by Hank Stroll
You're sitting on a hard chair, constantly shifting position, trying to get comfortable. The speaker doesn't keep your mind off your discomfort, since he is reading precisely exactly what's on the slides. Unfortunately, you have to squint to follow along, ...
- Turning an Ordinary Event Into Business Theater by J. Brent Frost
The truth is that most company interactions with customers take place via phone or email, so a single event may be your one critical shot. It may determine 99% of the perception that a customer or prospect holds about a ...
- Q&A With Chris Maher: Marketing's Lost Souls by Ann Handley
Chris Maher is president of Fosforus, a business-to-business marketing, media, and interactive design firm based in Austin, Texas. Those of you who have read his writing on MarketingProfs know that Chris is a little different from your average agency guy. ...
- Marketing Challenge: 3 Steps to Becoming an Industry Guru by Hank Stroll
Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services.
Also this week, supply your advice to: how do you effectively "educate" your clients about the ...