• Five Ways to Maximize ROW (Return on Webinar) by Kimberly Smith
  How can your webinar receive a standing ovation? In a follow-up to last week's article, here's a guide to the technical steps for ensuring your webinar becomes a smash hit... as much within your own organization as among the intended ...
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• Webinar Essentials: Five Must-Have Ingredients of Success by Kimberly Smith
  For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
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• Stand Out for the Right Reasons: Nine Memorable Conference Presenter Mistakes by Gary Cohen
  When we are given the opportunity to stand out from our competitors, we must be memorable! What will standout so that people who are there will tweet positively about your company, your presentation, your product? What will they remember? What ...
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• How to Create Marketing Demos That Sell Products by Amy Gesenhues
  One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. You want to create marketing tools that help sell products, not collateral that sits on a shelf. So how do ...
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• How to Successfully Moderate a Conference Panel by Jeremiah Owyang
  Sadly, the value of most conference panels is questionable, due mostly to the lack of effective moderation. But done well, a panel can be enlightening and instructive and can serve the needs of the audience (and the speakers) equally well. ...
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• The Experts' Guide to Becoming a Recognized Expert: Get Great Speaking Gigs to Build Your Reputation by Miles Galliford
  Your reputation can be greatly enhanced and reinforced by speaking at industry events. This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting on the stage, and it will pay off many times ...
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• PowerPoint, Warts and All: Relearning to Communicate by Abhay Padgaonkar
  PowerPoint recently (and quietly) celebrated its 20th birthday. Why do some people love it while others passionately hate it? And how can we learn from its strength and its limitations, to be better and more effective communicators?
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• An Insider's Guide to Creating Podcasts—Part 1 by Lisa Johnson, Cheri Hanson
  Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's an insider's peek at the creation of a podcast series, complete with professional ...
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• Five Quick Tips for Creating Conversations Salespeople Will Use by Jody Canavan
  If you're like most marketers, you're probably struggling with the best ways to help your salespeople have more meaningful conversations with customers and prospects. Here are five quick tips for creating scripted conversations to help salespeople more effectively communicate your ...
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• Round Three of the MarketingProfs Book Club: Q&A With 'Made To Stick' Authors by Christina "CK" Kerley
  With spring comes not only a new season but a "sticky" new segment. Book Club is back for "Round Three" with the hottest book of the year, "Made To Stick" by Chip and Dan Heath. "Made To Stick" analyzes why ...
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• Six Steps to Give a Boring Product Some Buzz by Jerry Bader
  There is no reason why every company can't deliver an exciting image to its audience; one that generates the kind of buzz and excitement usually associated with companies like Apple, Victoria's Secret, Benetton, Absolut Vodka, and Sony. It may seem impossible ...
  More articles on Advertising, Brand Awareness, Customer Experience, Marketing Inspiration, Marketing Tips, Product Marketing, Public Speaking, Videos
• Humor in Marketing: Six Serious Tips by Brian Beatty
  When most marketers think about humor, it's typically in the context of television and print ads. But humor can be an effective communication tool across a range of print and interactive media, whether you're talking to a B2B or B2C ...
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• When PowerPoint Is Not Enough by Stanislav Kravets
  Microsoft's PowerPoint long ago became one of the most popular tools for business presentations. That's likely because of its efficiency and simplicity. But what about cases when PowerPoint's resources are not enough to deliver on the goals of communication?
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• Turn Your Expertise Into a Road Show by Paul McCord
  Salespeople often overlook one of the most effective and quick ways to both establish themselves as experts in their field and generate a pipeline of quality prospects.
  More articles on Local Marketing, Public Speaking, Thought Leadership
• Tradeshow Tips for the Introvert by Doug Stern
  B2B events are incredibly efficient. Your clients and prospects gather there... in growing numbers. Plus, events like these blend face-to-face selling and broadcast-style marketing, giving you a shot at the best of both worlds. Provided you're smart. And, provided you can ...
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• How to Become a Great Media Spokesperson by Vivian Kelly
  As a competent, well-prepared media spokesperson, you will earn the respect of the reporters while positioning yourself as a thought leader and elevating your company's position in the marketplace.
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• Marketing Challenge: Ducking Presentations That Bore by Hank Stroll
  You're sitting on a hard chair, constantly shifting position, trying to get comfortable. The speaker doesn't keep your mind off your discomfort, since he is reading precisely exactly what's on the slides. Unfortunately, you have to squint to follow along, ...
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• Turning an Ordinary Event Into Business Theater by J. Brent Frost
  The truth is that most company interactions with customers take place via phone or email, so a single event may be your one critical shot. It may determine 99% of the perception that a customer or prospect holds about a ...
  More articles on Branding, Logos, Marketing Tips, Public Speaking, Targeting, Thought Leadership, Trade Shows/Events
• Q&A With Chris Maher: Marketing's Lost Souls by Ann Handley
  Chris Maher is president of Fosforus, a business-to-business marketing, media, and interactive design firm based in Austin, Texas. Those of you who have read his writing on MarketingProfs know that Chris is a little different from your average agency guy. ...
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• Marketing Challenge: 3 Steps to Becoming an Industry Guru by Hank Stroll
  Creating demand for your speaking services can be challenging. This week, read the three more important steps for creating interest in your speaking services. Also this week, supply your advice to: how do you effectively "educate" your clients about the ...
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• Fight the Killer Phrases
  "You feel a little jittery," says Paul Williams in a post at the Daily Fix blog. "Is it the presentation? Or the pot of coffee you drank this morning while ...
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• How to Blow It in Five Words or Less
  Nothing irks Steve Roesler more than when a speaker diminishes himself in five words or less. What may seem like courtesy when you're making that B2B sales pitch could actually ...
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Public Speaking case studies, deconstructing real life examples and illustrating lessons learned

• How Good Karma Mixed With Moxy and Social Media Created Close to $1 Million in Revenueby Help A Reporter Out
  CASE STUDY: How does helping out a friend, or a friend of a friend, become a million-dollar business... with not a penny spent on advertising? When those little favors are in huge demand—and word-of-mouth and social media spread the good news like wildfire.
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Public Speaking online seminar broadcasts from the best minds in marketing

• Extreme PowerPoint Makeover: Transform Your Data-Driven Presentation Beyond Bullet PointsAttendee rating:  - 4/9/2009
  More seminars on Creativity, PowerPoint, Public Speaking, Writing
• Seven Secrets to Inspiring PresentationsAttendee rating:  - 7/17/2008
  More seminars on Creativity, Marketing Tips, Public Speaking, Writing
• Delivering Presentations That Make the SaleAttendee rating:  - 5/3/2007
  More seminars on Creativity, Customer Engagement, Marketing Tips, Public Speaking, Sales

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Public Speaking marketing downloads for the busy professional

• Benchmark Survey: Communication Skills
  Link directly to the raw (aggregate) data in this 2005 survey about the skill level survey respondents have in various ways of communicating. With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for you.
  More tools on Career Management, Email Marketing, PowerPoint, Public Speaking, Writing

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