Marketing Resources: Pricing

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Results for Pricing

Just What Do Marketers Do, Anyway?by Barbara Bix, Olga Taylor
Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market.
More articles on Marketing Strategy, Pricing, Promotions, Sales, Value Propositions
Seven Reasons Why Leading With Price Will Kill Your Advertising, Your Branded Offers—and Your Companyby Dan Hill
Leading with price in your messaging suggests your brand has nothing else to say or show for itself. And that's not good for a host of reasons.
More articles on Ad Copy, Advertising, Brand Equity, Brand Loyalty, Customer Behavior, Pricing
Marketing Is So Much More Than Promotion: Just Visit My Hairdresserby Barbara Bix
What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate.
More articles on Brand Loyalty, Customer Engagement, Customer Retention, Pricing, Promotions
Retail Price and the Impact of Commodity-Price Inflationby Joy Joseph
In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media focus on macro factors that determine the economics of demand ...
More articles on Measurement, Metrics, Pricing
Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Carby Scott Painter
The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
More articles on Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
How Businesses Can Use Social Media to Shorten the Sales Cycleby Barbara Bix
How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments?
More articles on Blogging, Direct Marketing, Pricing, ROI, Sales, Social Media, Social Networking, Targeting
Basics of Strategic and Tactical Pricingby Joy Joseph
As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It has the most direct impact on bottom-line performance. At the same time, price as a marketing instrument is tricky. Here's the ...
More articles on Collaboration, Measurement, Pricing
Starbucks at the Crossroads: Disruption Junctionby Paul Paetz
Most marketers have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite, penned by Starbucks Chairman Howard Schultz. The blogosphere is abuzz with the come-to-Jesus nature of Schultz's revelation that Starbucks may ...
More articles on Creativity, Customer Experience, Pricing, Social Media, Word of Mouth
Marketing Challenge: Gross Sales vs. Gross Profitby Hank Stroll
This week: Do you compensate a sales team on gross sales or gross profit for services? See if you agree with our experts. Coming up: Hate meetings? How can you make them productive? Add your two pesos.
More articles on Customer Retention, Pricing, Sales
Three Sales Leadership Challenges That Prevent Sales Force Successby Jeff Thull
More articles on Creativity, Management, Pricing, Sales
Three Sales Leadership Challenges That Prevent Sales Force Successby Jeff Thull
There are many challenges in leading a winning sales team, but research has identified 3 key challenges that sales managers most commonly face. How are you currently approaching these situations? Are you getting the results you are looking for?
More articles on Collaboration, Management, Pricing, Sales
Book Summary: 'Marketing Metrics: 50+ Metrics Every Executive Should Master'by Michael Perla
More articles on Advertising, Benchmarking, Channel Marketing, Customer Acquisition, Customer Retention, Marketing Smarter, Metrics, Pricing, Promotions
Book Summary: 'Marketing Metrics, 50+ Metrics Every Executive Should Master'by Michael Perla
"You can't manage what you don't measure" is a saying that will never go out of style. It's not only timeless; it's increasingly critical for marketers to heed. Measurement forces us to be clear and specific and to crisply define ...
More articles on Customer Relationships, Marketing Dashboards, Marketing Smarter, Measurement, Metrics, Pricing
Bad Things Happen to Brands When Companies Run out of Ideasby Tom Asacker
Make no mistake about it: When companies run out of ideas, bad things happen to brands. Instead of differentiating their offerings with meaningful value-added features, like healthier and more flavorful products, time-saving recipes and packaging, or even emotive, associative value, ...
More articles on Branding, Customer Experience, Pricing
Quality, Service, Price: Meaningless Claims That Can Drive Customers Awayby Christine Pilch
If people pay attention to what interests them and ignore everything else, how can you break through the clutter with a message that people care about? All you have to do is press your customers' hot buttons.
More articles on Ad Copy, Advertising, Positioning, Pricing
High Tech Marketing/Business Model Boot Camp: Blue Plate Special, a la Carte, or All You Can Eat (Part 5)by Nilofer Merchant
Do you remember a time when most restaurant meals were the sit down, full-service, dessert-included variety? Even if all you wanted was a cup of soup or a simple salad, you were offered the blue plate special with everything at ...
More articles on High-Tech Marketing, Marketing Smarter, Pricing
Common Pricing Traps to Avoidby John Hogan, Tom Lucke
More articles on Pricing, Product Marketing, Segmentation
How to Determine the Best Price for Your Product or Serviceby Nick Usborne
More articles on Keywords, Marketing Analytics, Measurement, Pricing, Testing
Common Pricing Traps to Avoidby John Hogan
It is essential for companies to develop better pricing strategies for a larger and more complex worldwide marketplace. Our research shows that there is less than a 50% chance that new products will hit their volume and profit goals. Though ...
More articles on Market Research, Pricing, Product Marketing, Sales
How to Determine the Best Price for Your Product or Serviceby Nick Usborne
When you're setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. But if you are selling something less tangible—like a service, a subscription, a seminar or downloadable report or book—the range of ...
More articles on Marketing Smarter, Pricing, Testing

See all 68 marketing articles related to Pricing

Five Reasons Your Advertising Shouldn't Lead With Price
Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
More articles on Advertising, Marketing Tips, Pricing, Small Business
How to Battle the Downturn With Foursquare
"I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
More articles on Pricing, Promotions, Social Media
How to Get SaaS Pricing Right
Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in ...
More articles on High-Tech Marketing, Pricing, Sales
Women Eager to Receive Mobile Coupons
Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special ...
More articles on Mobile Marketing, Pricing, Research Summaries, Smart Phones, Women
Top-Gaining Site Categories in March Led by Auto
Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned ...
More articles on Customer Behavior, Pricing, Research Summaries, Websites
Shoppers Seek Coupons and Free Shipping Offers
Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to ...
More articles on Customer Behavior, E-Commerce, Pricing, Research Summaries
Disconnects Plague Loyalty Programs
Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, ...
More articles on Customer Engagement, Personalization, Pricing, Research Summaries
Don't Let This One Get Away!
One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers ...
More articles on Customer Behavior, Marketing Strategy, Pricing
Holiday Retail Forecast Revised Upward
Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG ...
More articles on Consumer Electronics, Customer Behavior, Forecasts, Pricing, Research, Research Summaries
Holiday Shoppers Holding out for Discounts
Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain ...
More articles on Customer Behavior, Pricing, Research
Worth Every Penny
Why would anyone drive a BMW or shop at Nordstrom when, for a fraction of the price, they could drive a Volkswagen or shop at JC Penney? "[P]eople make trade-offs ...
More articles on Customer Behavior, Pricing, Small Business
'Value' Tops Consumers' Grocery Shopping List
When making decisions to purchase food, household, and personal products, consumers' primary focus is value, according to Ipsos Marketing.
More articles on Customer Behavior, Pricing, Research Summaries
You Spent How Much on Lunch?
Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
More articles on Creativity, Humor, Marketing Inspiration, Pricing, Recession
Fee-Fi-Fo-Fum
Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign. "Some airlines charge ...
More articles on Customer Behavior, Pricing, Small Business
Fly a Mile in Their Shoes
In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
More articles on Advertising, Customer Behavior, Pricing
Low Prices Will Rule 2009 Holiday Season
US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine ...
More articles on Advertising, Customer Behavior, Pricing, Recession, Survey Data
Would You Like a Tattoo With That?
"Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
More articles on Pricing, Promotions, Recession
Monetize This
"We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
More articles on Customer Behavior, Marketing Inspiration, Pricing
Stand Up to Stand Out
According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
More articles on Customer Engagement, Marketing Smarter, Pricing, Recession
Tried-and-True or Just Plain Blah?
Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
More articles on Creativity, Customer Behavior, Marketing Tips, Pricing