Marketing Resources: Pricing

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Results for Pricing

Retail Price and the Impact of Commodity-Price Inflation by Joy Joseph
In the past year, the most fundamental of the 4 Ps of marketing (price) has rapidly risen to prominence. In a way, that is an inevitable outcome of the recent media focus on macro factors that determine the economics of demand ...
More articles on Measurement, Metrics, Pricing
Online Lead Generation: A Good Way to Sell a Lead—but No Way to Sell a Car by Scott Painter
The Internet was expected to dramatically change the way we buy and sell new cars by offering consumers better information and the opportunity to be in control of the process, and, by extension, giving dealers a more effective, targeted channel ...
More articles on Lead Generation, Lead Quality, Metrics, Online Marketing, Pricing, Sales
How Businesses Can Use Social Media to Shorten the Sales Cycle by Barbara Bix
How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments?
More articles on Blogging, Direct Marketing, Pricing, ROI, Sales, Social Media, Social Networking, Targeting
Basics of Strategic and Tactical Pricing by Joy Joseph
As one of the 4 Ps of marketing, pricing is the most direct way of communicating value to customers. It has the most direct impact on bottom-line performance. At the same time, price as a marketing instrument is tricky. Here's the ...
More articles on Collaboration, Measurement, Pricing
Starbucks at the Crossroads: Disruption Junction by Paul Paetz
Most marketers have heard by now of the kerfuffle about an internal memo, leaked through a popular Starbucks fan blogsite, penned by Starbucks Chairman Howard Schultz. The blogosphere is abuzz with the come-to-Jesus nature of Schultz's revelation that Starbucks may ...
More articles on Creativity, Customer Experience, Pricing, Social Media, Word of Mouth
Marketing Challenge: Gross Sales vs. Gross Profit by Hank Stroll
This week: Do you compensate a sales team on gross sales or gross profit for services? See if you agree with our experts. Coming up: Hate meetings? How can you make them productive? Add your two pesos.
More articles on Customer Retention, Pricing, Sales
Three Sales Leadership Challenges That Prevent Sales Force Success by Jeff Thull
There are many challenges in leading a winning sales team, but research has identified 3 key challenges that sales managers most commonly face. How are you currently approaching these situations? Are you getting the results you are looking for?
More articles on Collaboration, Management, Pricing, Sales
Book Summary: 'Marketing Metrics, 50+ Metrics Every Executive Should Master' by Michael Perla
"You can't manage what you don't measure" is a saying that will never go out of style. It's not only timeless; it's increasingly critical for marketers to heed. Measurement forces us to be clear and specific and to crisply define ...
More articles on Customer Relationships, Marketing Dashboards, Marketing Smarter, Measurement, Metrics, Pricing
Bad Things Happen to Brands When Companies Run out of Ideas by Tom Asacker
Make no mistake about it: When companies run out of ideas, bad things happen to brands. Instead of differentiating their offerings with meaningful value-added features, like healthier and more flavorful products, time-saving recipes and packaging, or even emotive, associative value, ...
More articles on Branding, Customer Experience, Pricing
Quality, Service, Price: Meaningless Claims That Can Drive Customers Away by Christine Pilch
If people pay attention to what interests them and ignore everything else, how can you break through the clutter with a message that people care about? All you have to do is press your customers' hot buttons.
More articles on Ad Copy, Advertising, Positioning, Pricing
High Tech Marketing/Business Model Boot Camp: Blue Plate Special, a la Carte, or All You Can Eat (Part 5) by Nilofer Merchant
Do you remember a time when most restaurant meals were the sit down, full-service, dessert-included variety? Even if all you wanted was a cup of soup or a simple salad, you were offered the blue plate special with everything at ...
More articles on High-Tech Marketing, Marketing Smarter, Pricing
Common Pricing Traps to Avoid by John Hogan, Tom Lucke
More articles on Pricing, Product Marketing, Segmentation
How to Determine the Best Price for Your Product or Service by Nick Usborne
More articles on Keywords, Marketing Analytics, Measurement, Pricing, Testing
Common Pricing Traps to Avoid by John Hogan
It is essential for companies to develop better pricing strategies for a larger and more complex worldwide marketplace. Our research shows that there is less than a 50% chance that new products will hit their volume and profit goals. Though ...
More articles on Market Research, Pricing, Product Marketing, Sales
How to Determine the Best Price for Your Product or Service by Nick Usborne
When you're setting the price for physical goods, particularly commodity goods, you may not have a great deal of flexibility. But if you are selling something less tangible—like a service, a subscription, a seminar or downloadable report or book—the range of ...
More articles on Marketing Smarter, Pricing, Testing
Maximizing Profitability: How Marketers Make an Impact by Barbara Bix
Every company aims to maximize profit. Yet, in the frenzy of everyday work, it is not uncommon for "urgent" issues to supplant "important" ones, thereby shifting the focus of marketing professionals. The most important contribution that marketers make to the company's ...
More articles on Marketing Strategy, Measurement, Pricing, Segmentation, Targeting
Functionally Illiterate Consumers: A Surprising, Sizable, and Neglected Market Segment by Madhubalan Viswanathan, Jose Antonio Rosa, James Edwin Harris
Over 20% of the US population consists of functionally illiterate consumers, yet we know very little about their thinking and behavior. Why should marketers pay attention to a segment that may seem less than economically desirable? Understanding how functionally illiterate consumers ...
More articles on Marketing Tips, Pricing, Segmentation
Making Your Pricing Strategy Stick by John Hogan, Tom Nagle
As any experienced marketer knows, developing strategy is one thing—managing the process to embed that strategy in the organization is quite another. All too frequently, companies make substantial investments in more effective pricing strategies and then fail to reap the ...
More articles on Collaboration, Customer Behavior, Marketing Smarter, Pricing, Sales
Stop the Madness: The Formula for More Profitable Pricing by John Hogan, Tom Nagle
One of the most difficult pricing challenges facing marketers is how to maintain consistent, value-based street prices in highly competitive markets where every deal is seemingly at risk. For many of us, the temptation to maintain flexible pricing policies in ...
More articles on Management, Measurement, Pricing, Sales
The Demise of the 4 Ps Has Been Greatly Exaggerated by Paul Barsch
A recent book by a popular CRM expert declared the era of the 4 Ps effectively over. The author argues that product, promotion, price and place are no longer key to providing sustainable differentiation. While the author makes many ...
More articles on Creativity, Customer Experience, Marketing Strategy, Positioning, Pricing

See all 63 marketing articles related to Pricing

Would You Like a Tattoo With That?
"Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
More articles on Pricing, Promotions, Recession
Monetize This
"We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
More articles on Customer Behavior, Marketing Inspiration, Pricing
Stand Up to Stand Out
According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
More articles on Customer Engagement, Marketing Smarter, Pricing, Recession
Tried-and-True or Just Plain Blah?
Everywhere we look, ever since we can remember, we see that price ending: .99. But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...
More articles on Creativity, Customer Behavior, Marketing Tips, Pricing
Here's Why I'm Worth It
If you charge a bit more for your product or service, it's more important than ever to tell your customers why you offer a better value than competition that seems ...
More articles on Creativity, Pricing, Small Business
Get Lost
June is a hectic month for bike shops, says Seth Godin in a post at his blog. "If you bring your bike in for a tune up, it will cost ...
More articles on Customer Relationships, Customer Service, Pricing, Small Business
A Fine Mess Caused by the Fine Print
"I was going to hire a company today to do something fairly simple that would have cost [an advertised] $45," begins a post at the Service Untitled blog. But there ...
More articles on Advertising, Hiring Outside Resources, Pricing, Small Business, Word of Mouth
Take a Deep Breath
In a post at the iKnowtion blog, Sreekanth Sampathkumaran tells a story about healing his back: though the injury was minor, simple movements became painful. "While searching for relief, instead of ...
More articles on Marketing Analytics, Measurement, Pricing, Recession, Segmentation, Testing
Pick a Price, Any Price
When you have customers scrambling to make ends meet, or cutting back on unnecessary expenditures, it might seem foolhardy to let them set prices for your product or service. But ...
More articles on Customer Relationships, Marketing Strategy, Pricing, Recession
It's OK to Repeat Yourself
The news is out: consumers are changing their buying—and search—habits. SearchIgnite reports that users are taking longer to make purchase decisions online: the average time between when they click on an ...
More articles on Customer Behavior, E-Commerce, Pricing, Search Engine Marketing, Targeting, Web Analytics
This Is No Time for Regrets
"Oh, no! I thought that sale ran through today!" Your customer planned on grabbing a bargain, only to realize she got to your store a day after the sale ended. ...
More articles on Customer Behavior, Marketing Tips, Pricing
Frankly, You Just Scare Me
Uh-oh. Just when you thought e-commerce might survive these dreary days, a new report comes along that says online merchants didn't do nearly as well last year as they could ...
More articles on Customer Behavior, Customer Relationships, E-Commerce, Pricing, Website Design, Websites
Gimme That!
Sales promotions that offer either price discounts or free goods (premiums) are often used to entice customers to buy products. But which is better? Every family has one or two ...
More articles on Customer Behavior, Market Research, Pricing
The Price-Hike Gamble
No doubt you've noticed it with your cable bill, your phone bill or anything else you pay on a regular basis—prices that creep slowly, and steadily, upward for no readily ...
More articles on Customer Retention, Pricing, Small Business