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Five Reasons Your Advertising Shouldn't Lead With Price
Especially in this economy, small businesses are tripping over themselves to tell customers about their low, low prices. But in an article at MarketingProfs, Dan Hill argues strenuously against price-leading ...
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How to Battle the Downturn With Foursquare
"I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
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How to Get SaaS Pricing Right
Setting SaaS [software as a service] pricing is an important but daunting task for most early stage start-ups, especially when they don't have a track record. The first task in ...
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Women Eager to Receive Mobile Coupons
Apparently, nearly everyone is looking for a bargain these days, especially women: 93% of women age 16-54 who use mobile devices say they are always on the lookout for special ...
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Top-Gaining Site Categories in March Led by Auto
Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned ...
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Shoppers Seek Coupons and Free Shipping Offers
Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to ...
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Disconnects Plague Loyalty Programs
Even as more marketers adopt loyalty and rewards programs to improve sales, they are failing to fully engage their customers: Most consumers surveyed (54%) say the barrage of irrelevant messages, ...
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Don't Let This One Get Away!
One notable effect of the economic downturn is the marked increase in consumer frugality. Marketers near and far are in hot pursuit of savvy pricing strategies that prod wary customers ...
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Holiday Retail Forecast Revised Upward
Robust sales of electronics are reviving the retail market this holiday season as US consumers rush to find bargains, especially on flat-panel TV sets, according to America's Research Group. ARG ...
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Holiday Shoppers Holding out for Discounts
Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain ...
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Worth Every Penny
Why would anyone drive a BMW or shop at Nordstrom when, for a fraction of the price, they could drive a Volkswagen or shop at JC Penney? "[P]eople make trade-offs ...
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'Value' Tops Consumers' Grocery Shopping List
When making decisions to purchase food, household, and personal products, consumers' primary focus is value, according to Ipsos Marketing.
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You Spent How Much on Lunch?
Prices on the lunch menu at Maloney & Porcelli are typical of restaurants in its segment: You can start with appetizers like the $14 tuna-and-avocado tartare or the $20 crab ...
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Fee-Fi-Fo-Fum
Baggage fees have become nearly ubiquitous in the airline industry, and Southwest has capitalized on passenger hostility to the dreaded surcharge with its playful Bags Fly Free campaign.
"Some airlines charge ...
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Fly a Mile in Their Shoes
In a recent post at the Church of the Customer Blog, Jackie Huba offers a few quick stats about airline revenues in September '09. First, a couple of positives: Southwest ...
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Low Prices Will Rule 2009 Holiday Season
US consumers plan to spend an average of $682.74 during the upcoming holiday season, a 3.2% drop from last year. More than half say sales and low prices will determine ...
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Would You Like a Tattoo With That?
"Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
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Monetize This
"We were looking at all the conferences coming up," says Guy Kawasaki at the beginning of a video from the Revenue Bootcamp conference, "and everything was about social media and ...
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Stand Up to Stand Out
According to Madison Riley and Brooks Kitchel of Kurt Salmon Associates, retailers often respond to sluggish sales by slashing prices and hoping to beat the competition on value. But there's ...
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Tried-and-True or Just Plain Blah?
Everywhere we look, ever since we can remember, we see that price ending: .99.
But does using this just-below-a-round-number pricing system always produce optimum results for merchants? Might other pricing ...