Logos: How-to articles covering the latest marketing tactics, tips, and strategies.

• Creative Ways to Use Twitter for Business
  Add oomph to your tweet stream! The Social Media Examiner has conceived 16 creative ways to boost your Tweeting. These tips are designed to help you better organize and structure your Twitter ...
  Branding, Logos, Social Networking, Twitter, Website Design
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• Personal Branding Trends for 2012 (Part 1)William Arruda
  Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for ...
  Career Management, Digital Theory, Forecasts, Logos, Personal Branding, Social Media
• Pitfalls of Corporate-Rebranding Implementation (and a Helpful Checklist)Christine R. Valeriann
  Corporate rebranding is intricate and time-consuming; but with the mergers, acquisitions, and ownership changes of the current dynamic business environment, it's a necessary endeavor. Avoid these pitfalls and use this ...
  Branding, Collaboration, Email Marketing, Logos, Management, Marketing Tips, Websites
• Let Your Brand Shine at TradeshowsRob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
  Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Trade Shows/Events
• What You Can Learn From the Gap's Logo Debacle
  Not long ago, Gap sparked a social-media firestorm when it quietly unveiled a redesigned logo. People not only disliked the bargain-basement aesthetic—they hated it. And, writes Umair Haque at Harvard ...
  Logos, Marketing Smarter, Small Business, Social Media
• Shattering Five Branding MythsMaria Ross
  When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple, and so assume they will ...
  Brand Equity, Brand Positioning, Branding, Logos, Marketing Tips, Value Propositions, Website Design
• Marketing Lesson From the Grateful Dead: Loosen Up Your BrandDavid Meerman Scott, Brian Halligan
  The Grateful Dead teaches us to show our brand's playfulness and to trust that our customers will recognize our brand even if it looks a little "different." By loosening up ...
  Branding, Creativity, Google, Logos, Marketing Smarter
• Foolin' Around
  If you use Google on a regular basis, you've seen playful manipulations of the search engine's multicolored logo. The temporary tweaks often appear during holidays—harvest tones and a cartoon turkey ...
  Creativity, Google, Logos, Small Business
• Achieve (Compelling) Visual Coherence: Build a Brand Identity Toolkit That's Flexible, Durable, Shareable—and YoursRoger Sametz
  Creating your visual brand mosaic requires a toolkit different from the one used by earlier corporate ID practitioners––one based more on shared thinking and approaches and less around rules, one ...
  Branding, Creativity, Logos, Marketing Smarter

Logos: Online seminar broadcasts from the best minds in marketing

• How to Hammer Your Brand Into the Minds of Your ConsumersBroadcast on 7/19/2012 with Laura Ries
  In this PRO seminar, you'll learn about the ten types of visual hammers, why you need one, and how to find the perfect one for your brand.
  Brand Awareness, Brand Positioning, Branding, Customer Behavior, Logos, Strategy
• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersBroadcast on 1/12/2006 with Gregory Pollack
  This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base.
  Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos

Logos: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Six Ways to Turn Your Brand Into Eye Candy for Your ConsumersReleased on 6/1/2012 with Nick Westergaard
  In just 10 minutes, you'll learn how to proactively prepare your brand for this social visual revolution and ensure that you have a sexy and cohesive brand image that's ready for consumption by your audience.
  Brand Management, Brand Positioning, Branding, Integrated Marketing, Interactive Marketing, Logos, Social Media, Take 10