Print Collateral: How-to articles covering the latest marketing tactics, tips, and strategies.

• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing
• What You Need to Know About Printing, Including CostsDebbie Simpson
  We might be living in the age of the Internet, but print collateral is still a part of just about every organization's marketing arsenal. Here's what you need to know ...
  Collaboration, Direct Marketing, Hiring Outside Resources, Management, Marketing Challenges, Print Collateral
• Why You Should Integrate Online Marketing and Direct MailJoy Gendusa
  It would be great if online marketing—websites, pay-per-click, email, etc.—were all you needed to get the most out of your business's marketing plan, but that just isn't the case. Could ...
  Direct Marketing, Email Marketing, Google, Integrated Marketing, Landing Pages, Online Marketing, Print Collateral
• Senior Execs Consume Both Traditional and New Media
  Senior executives have a healthy appetite for a wide range of traditional and new media channels, according to a survey from Doremus and the Financial Times: Most surveyed execs still ...
  Digital Marketing, Management, New Media, Print Collateral, Research Summaries, Social Media
• Use QR Codes so You Don't Get Thrown Away After TradeshowsSarah Baker
  Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
  Marketing Tips, Mobile Marketing, Print Collateral, Sales, Trade Shows/Events
• When Expensive Marketing Collateral Is a Waste of Money
  In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
  B2B Marketing, Content, Print Collateral
• Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing OrganizationKris Bondi
  As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five ...
  Collaboration, Content, Management, Marketing Strategy, Marketing Tips, Print Collateral
• Let Your Brand Shine at TradeshowsRob Murphy
  A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How ...
  Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Trade Shows/Events
• With Content Marketing, You Get What You Pay For
  At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
  Content Marketing, Hiring Outside Resources, Print Collateral, Small Business
• Establish Credibility and Persuade Customers via Contributed ArticlesFord Kanzler, Bob Peterson
  This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility than self-publishing another whitepaper that just sits on your website.
  Brand Positioning, Marketing Strategy, Print Collateral, Public Relations, Targeting, Thought Leadership

Print Collateral: Online seminar broadcasts from the best minds in marketing

• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 with Steve McNamara
  Now's your chance to learn how to think like the Creative Director of a bigshot ad agency.
  Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media
• Telling a Story that Sells: Case Studies with HeartBroadcast on 2/14/2008 with Gail Z. Martin
  Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects.
  Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• How to Make Marketing Indispensable to SalesBroadcast on 2/7/2008 with Michael Nick
  If salespeople are going to succeed in today's market, they desperately need your help. Unfortunately, most marketers are focused on the wrong message, which they then use to develop unusable collateral that ends up in the wastebasket.
  Collaboration, Customer-Centric, Marketing Strategy, Measurement, Print Collateral, ROI, Sales, Value Propositions
• Arm Your Sales Team with Collateral That B2B Prospects Really WantBroadcast on 7/19/2007 with Jonathan Kranz
  "Just give us some brochures." Prospects might say they want them. Sales forces request them all the time. But they’re expensive, time-consuming and worst of all, mostly ineffective. Too often they go in your prospect's "circular file." And your prospect remains outside your sales pipeline. Fortunately, there’s a better way—many better ways, in fact.
  B2B Marketing, Catch-22, Creativity, Customer Engagement, Marketing Tips, Print Collateral, Sales, Writing
• Breakthrough Communications Strategies for Today's B2B MarketBroadcast on 8/18/2005 with Jeff Thull
  Jeff Thull will show you how to craft marketing collateral and create tools that can empower your sales organization to take advantage of opportunities in today’s changing marketplace and maximize your effectiveness in converting prospects into profitable customers.
  B2B Marketing, Lead Quality, Marketing Tips, Print Collateral, Writing

Print Collateral: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Effectively Use Traditional Marketing in the Digital AgeReleased on 4/6/2012 with Elaine Fogel
  In just 10 minutes, you'll learn how you can use traditional marketing (print advertising, direct mail, etc.) as the perfect complement to your digital marketing strategy.
  Advertising, Brand Management, Branding, Digital Marketing, Direct Marketing, Integrated Marketing, Marketing Tips, Print Collateral, Take 10