Marketing Resources: Print Collateral

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Results for Print Collateral

Use QR Codes so You Don't Get Thrown Away After Tradeshowsby Sarah Baker
Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.
More articles on Marketing Tips, Mobile Marketing, Print Collateral, Sales, Trade Shows/Events
Five Classic Mistakes to Avoid in a Decentralized Sales and Marketing Organizationby Kris Bondi
As companies embrace the idea of aligning their decentralized sales and marketing teams, they sometimes make counter-productive decisions. To successfully align Sales and Marketing—and, ultimately close more deals—dodge these five common mistakes.
More articles on Collaboration, Content, Management, Marketing Strategy, Marketing Tips, Print Collateral
Let Your Brand Shine at Tradeshows by Rob Murphy
A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, ...
More articles on Branding, Collaboration, Creativity, Logos, Print Collateral, Public Relations, Trade Shows/Events
Establish Credibility and Persuade Customers via Contributed Articlesby Ford Kanzler, Bob Peterson
This is the strategy: Get company executives or yourself published in an editorial context for significantly greater marketing credibility than self-publishing another whitepaper that just sits on your website.
More articles on Brand Positioning, Marketing Strategy, Print Collateral, Public Relations, Targeting, Thought Leadership
Five Ways to Create More Value in Your Presentationsby Joseph Sommerville, PhD
During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to provide that value at different stages of the sales cycle. ...
More articles on Customer Engagement, Print Collateral, Public Speaking, Recession
Three Reasons Why Print Collateral Remains Relevantby Elaine Fogel
Digital marketing is hot. And a recent MarketingProfs survey showed that the first items that marketers faced with reduced budgets would cut were print advertising and tradeshows. So, why focus on print collateral at all? Here's a close look at ...
More articles on Print Collateral
Lincoln, Mark Twain & Lightning: Choice Words on Word Choiceby Ernest Nicastro
Clearly, Abraham Lincoln knew the difference between the almost-right word—and, the right word. A distinction famously defined by Mark Twain some 25 years later as "the difference between the lightning bug and the lightning." With that thought in mind, here are ...
More articles on Print Collateral, Writing
What Do Your Marketing Communications Reveal About You?by Becky Carroll
Every touch from every department is marketing. Each customer interaction, whether via phone, email, direct mail, or Web, leaves an impression about your brand. Are your marketing communications self-serving, or are they serving customer needs?
More articles on Creativity, Customer Relationships, Print Collateral
How to Create Marketing Demos That Sell Productsby Amy Gesenhues
One of the biggest challenges that marketing departments face is producing marketing tools that actually get used by the sales team. You want to create marketing tools that help sell products, not collateral that sits on a shelf. So how do ...
More articles on Collaboration, Marketing Tips, Print Collateral, Product Marketing, Public Speaking
Three Powerful Press Kits (and Why They Work)by Gail Martin
Press kits are like business cards. If you don't have one, you have no way to make an introduction and no way to provide valuable information to people with whom you want to do business. A press kit is a collection ...
More articles on Press Kits, Print Collateral, Public Relations
MP Classic: 10 Online Writing Concepts That Work Wonders Offline, Tooby Suzan St Maur
In this MarketingProfs Classic, originally published in April of 2003, Suzan St. Maur highlights 10 online writing concepts that also kick offline. "After all the agonies we suffered some years ago when some tried to make offline text work online, we've ...
More articles on Marketing Tips, Print Collateral, Web Copy, Writing
MP Classic: Three Steps to Great Copyby Nick Usborne
In this MP Classic, originally published in 2002, Nick Usborne debunks the notion that the secret to good copy is using certain words or phrases. Saying as much suggests "that if I had access to the *exact* set of brushes ...
More articles on Copywriting, Customer Engagement, Email Marketing, Marketing Tips, Print Collateral, Web Copy
Create Compelling Business Stories in Three Simple Stepsby Jonathan Kranz
Stories aren't just for campfires and school children. They're a powerful way for businesses to communicate their value, to create an emotional hook that sticks. Nordstrom's and HP have used them effectively to convey outstanding customer service (the former) and ...
More articles on Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Writing
How Agencies Reach Potential Clientsby Bill Colbourne
Each year, we ask decision-makers at a group of 100 leading brands: "At pitch, what are the specific reasons for choosing one agency over another?" In the latest results, "good chemistry" ranked as the leading factor. Here's a full list of ...
More articles on Advertising, Branding, Direct Marketing, Hiring Outside Resources, Print Collateral
What's Your ROI on Sales Tools?by Tim Riesterer
Marketers spend a lot of time and money creating messaging, tools, and training for salespeople. Unlike lead-generation campaigns and demand-management programs, where you can track impact on suspect, prospect, and customer activity, our "sales support" investments are much harder to ...
More articles on Customer Engagement, Print Collateral, Sales, Targeting
How Companies Can Rise Above the 'Competitive Bakeoff'by Tim Riesterer
Do your marketing and sales communications perpetuate the head-to-head competitive bakeoff? Or does it equip and enable your sales people to participate earlier and more effectively in the customer buying cycle? There is an easy way to tell.
More articles on Collaboration, Customer Engagement, Marketing Tips, Print Collateral, Writing
An Insider's Guide to Creating Podcasts - Part 2by Lisa Johnson, Cheri Hanson
Podcasts are an excellent way to share your latest findings and juiciest developments in a medium that's engaging, fun, and portable. If you're thinking about podcasting, here's the second installment of an insider's peek at the creation of a podcast series, ...
More articles on Customer Experience, Marketing Tips, Podcasting, Print Collateral, Women
Want Better Sales Copy? Take a Tip From Zig Ziglarby Ernest Nicastro
In his keynotes and recordings, world-class motivational speaker and sales trainer Zig Ziglar often talks about the importance of having meaningful, specific goals. And he'll drive home his point with the rhetorical question, "What would you rather be in life, ...
More articles on Print Collateral, Sales, Writing
Six Ways to Prepare Better Collateral for Sales Teamsby Jonathan Kranz
More articles on Collaboration, Creativity, Lead Generation, Marketing Tips, Print Collateral, Sales
How to Produce a Marketing Toolkit That Eliminates the Need to Sellby John Jantsch
More articles on Case Studies, Marketing Smarter, Marketing Tips, Print Collateral, Testimonials, Thought Leadership

See all 55 marketing articles related to Print Collateral

When Expensive Marketing Collateral Is a Waste of Money
In a post at The Top Line blog, Barbara Bix recounts the story of a friend who disapproved of the expensive marketing collateral sent by universities to her college-bound son. ...
More articles on B2B Marketing, Content, Print Collateral
With Content Marketing, You Get What You Pay For
At least once a day, writes Joe Pulizzi at the Junta 42 blog, he receives an email asking how much content marketing (print and online) should cost. The short answer: ...
More articles on Content Marketing, Hiring Outside Resources, Print Collateral, Small Business
B2B Media Platform Q3 Revenues Down
Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first ...
More articles on B2B Marketing, Marketing Budgets, Print Collateral, Research Summaries, Trade Shows/Events
Revelations in Marketing Automation
IDC's CMO Advisory Practice is in the midst of its 2009 Tech Marketing Benchmark study, gathering marketing research data from hardware, software and services vendors. The study conclusions will inform ...
More articles on High-Tech Marketing, Market Research, Marketing Budgets, Print Collateral, Sales
The Times They Are A-Changin'
With 2009 well underway, your goals and strategies probably look a lot different than they did just last year. Something that made sense for 2008 might seem antique or laughable ...
More articles on Customer Engagement, Print Collateral, Small Business, Writing
Kickin' it Old School
"Digital marketing has become the way to communicate in the 21st century," says Elaine Fogel in a Pro article at MarketingProfs. "Social media, email, search engine marketing, interactive marketing, blogs, ...
More articles on Digital Marketing, Print Collateral, Small Business