Marketing Resources: Direct Marketing

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Results for Direct Marketing

The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold by Randy Spurrier
Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.
More articles on CRM, Customer Engagement, Direct Marketing, Marketing Tips, Personalization, Segmentation, Targeting
Achieving Relevance in Direct Digital Marketing: An Introduction by Bryce Marshall
There are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on).
More articles on Copywriting, Customer Engagement, Digital Marketing, Direct Marketing, Marketing Strategy, ROI, Segmentation
E-Marketing: Greening the Digital Process by Chet Dalzell
For those of us who were brought up e-marketing, e-shopping, e-dating, e-gossiping—and all things e—we may feel smug that we are truly paperless (are we really?), and thus we are so green in our behavior that who would dare cast ...
More articles on Digital Marketing, Direct Marketing, E-Commerce, Green Marketing, Marketing Analytics, Targeting
Three Ways to Personalize Your Email Marketing: Remember Who You're Talking to by Karen Talavera
Sometimes we get so caught up in the procedural logistics of email marketing that we forget we're communicating with real people. We think in terms of lists, databases, target audiences, and segments. With email, as with conventional channels, it's important to ...
More articles on Creativity, Direct Marketing, Email Marketing, Personalization, Testimonials, Writing
How Businesses Can Use Social Media to Shorten the Sales Cycle by Barbara Bix
How can businesses use social media to shorten the sales cycle? And how can marketers measure the ROI of their social media investments?
More articles on Blogging, Direct Marketing, Pricing, ROI, Sales, Social Media, Social Networking, Targeting
10 High-Impact, Low-Budget Ideas for Marketing in a Down Economy (Part 1) by Jonathan Kranz
When the going gets tough, the tough get... cheap. Today, a good marketing idea has to be as inexpensive as it is clever. In this first of a two-part series are five inexpensive suggestions that can lead to productive results.
More articles on Direct Marketing, Economic Crisis, Marketing Tips, SEO, Social Media
Warning to Direct Marketers: Asking These Questions Will Kill Your Conversions by Barry Densa
Can asking a question in an ad increase sales? Some will argue vehemently that the use of a question is a non-starter, a pre-ordained copywriting disaster. Craig Huey, founder and president of the award-winning Creative Direct Marketing Group, froths at the ...
More articles on Copywriting, Direct Marketing
Going Green: Moving Printed Newsletters, Statements, and Promotions to Email by Chris Lovejoy
In this day and age, one could say that green is the new black. More than ever, consumers are engaged in environmentally sound practices. And companies can easily leverage this "green" trend to not only show their customers their concern ...
More articles on Direct Marketing, Email Marketing, Green Marketing, Permission Email Marketing, Promotions
The Power of Podcasts by Lisa Formica
Social marketing techniques such as blogging, wikis, podcasts, twitter, and virtual worlds have given marketers an extraordinary range of opportunities to reach out to audiences. But do these techniques really pay off—or are they just trendy alternatives that offer no ...
More articles on Direct Marketing, Podcasting, Segmentation
Five Inexpensive Direct Mail Tools to Generate Sales Leads Fast by Dean Rieck
Isn't direct mail pricey? It can be. But don't think that you have to create big, flashy mailers. In fact, when your goal is to generate sales leads, simpler, cheaper formats often work better. Here are five basic direct mail ...
More articles on Direct Marketing, Lead Generation, Marketing Tips
Make Your Marketing Budget Work - Halve It by Martin Lindstrom
What's the trick to starting afresh? Be prepared to seriously start over and establish strategies to keep your brand from falling into that rut to nowhere. Here are some ideas to kick-start your new approach.
More articles on Ad Copy, Advertising, Creativity, Direct Marketing, Marketing Budgets
How to Solve Direct Marketing's Five Biggest Problems by Russell Kern
Direct marketers live in an impatient world. A week (maybe two) after a campaign drops, the verdict is in. And if that campaign appears not to be working, it either gets fixed pronto, or the direct marketer gets fired. To avoid ...
More articles on Copywriting, Direct Marketing, Lead Generation, Lead Quality, Marketing Tips, Targeting
How Agencies Reach Potential Clients by Bill Colbourne
Each year, we ask decision-makers at a group of 100 leading brands: "At pitch, what are the specific reasons for choosing one agency over another?" In the latest results, "good chemistry" ranked as the leading factor. Here's a full list of ...
More articles on Advertising, Branding, Direct Marketing, Hiring Outside Resources, Print Collateral
The New Postal Rate Hike: Anything but Simple by Dave Lewis
New postal rates were implemented last month. But the rate hike is not just a normal increase across the board. Instead, there is a tangle of new regulations that will affect how mail is classified and how rates are applied. ...
More articles on Creativity, Direct Marketing, Marketing Challenges
An Alternative Method of Measuring Direct Mail ROI by Joy Joseph
For many marketing vehicles, it is difficult to directly estimate ROI -- the proportion of revenues in the financial year due to marketing. Not so with direct mail, however. Here's how.
More articles on Direct Marketing, ROI, Testing
Marketing to Generation X and Y by Michael Fleischner
If you're trying to market to adults who were born between 1965 and 1994, then you need to understand the best method for reaching generation X and generation Y. The answer is more traditional than you might think.
More articles on Copywriting, Customer Engagement, Direct Marketing, Online Marketing, Targeting
Direct Marketing on a Shoestring Budget by Jodi Bash
So you've got a small marketing budget? That's OK, there's still a lot you can do to reach your audience; it just may take a little more elbow grease. The first key to stretching a budget is shrinking your focus.
More articles on B2B Marketing, Copywriting, Direct Marketing, Email Marketing, Newsletters, Targeting
Seven Ways to Overcome TDD (and Boost Response Rates) by Lee Marc Stein
We all know about ADD—Attention Deficit Disorder. The larger problem, in terms of getting response to our communications, is TDD—Time Deficit Disorder.
More articles on Copywriting, Direct Marketing, Email Marketing, Word of Mouth
Timing Is Marketing's Stepchild by Mark Klein
As the old adage goes, "timing is everything." But while the idealistic mantra of direct marketing has always been to make the right offer to the right customer at the right time, the reality is very different.
More articles on Customer Retention, Direct Marketing, Metrics, Targeting
The Case for an Identity Preference Service: Saving the Relationship Marketing Industry (Part 1 of 2) by Tim Kitchin
Consumer preference services are a proven tool to curb the invasive use of personal data through cold calling and cold mailing. They protect the integrity of the marketing industries that rely upon telephone and post. But they fail to address ...
More articles on Customer Experience, Customer Relationships, Direct Marketing, Telemarketing

See all 84 marketing articles related to Direct Marketing

Shift to Mobile Web Means Marketing Opportunities
As mobile devices mature, consumers are shifting their online search habits away from the desktop toward mobile, and so changing the game for online advertisers and search marketers
More articles on Advertising, Direct Marketing, Market Research, Mobile Marketing, Search Engine Marketing
Don't Try That Around Here
Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
More articles on Direct Marketing, Email Deliverability, Email Lists, Email Marketing
Communications Industry Forecast: Slump, then... Growth
Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler ...
More articles on Advertising, B2B Marketing, Direct Marketing, Email Marketing, Marketing Budgets, Surveys, Television
I Told You Not to Call Me Here
Lots of marketers recognize the demographic of chatty young females who can't live without their cell phones. And many rush to create ads to get into that chatty mix. But, ...
More articles on Customer Behavior, Direct Marketing, Market Research
You Just Don't Understand Me!
You've got a great new product for the high-school crowd. The demographics you've researched are screaming that teens love all things digital. So, your marketing team has crafted a great ...
More articles on Customer Behavior, Direct Marketing, Market Research

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Direct Marketing case studies, deconstructing real life examples and illustrating lessons learned

How Getting Personal Helped Spur Renewals for the Golden State Warriorsby Golden State Warriors
CASE STUDY: So maybe your organization hasn't had a stellar year. (Really, how many have?) But you still have fans. How can you reach out, in a more personal way, to keep the customers you have?
More case studies on Case Studies, Creativity, Customer Retention, Direct Marketing, Personalization, Videos, Websites
Generating Serious B2B Buzz With Dead Bugs... and Videoby Grasshopper.com
CASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in.
More case studies on B2B Marketing, Blogging, Branding, Case Studies, Direct Marketing, Twitter, Videos, Word of Mouth, YouTube
How a Medical Imaging Company Helped a New Sales Team Establish Client Relationships and Surpass Sales Goalsby Toshiba America Medical Systems, Inc.
CASE STUDY: In tough economic times, one company set out to care for its people in a unique way. Toshiba America Medical Systems efforts to align and nurture its sales team means the team is now on track to exceed sales goals.
More case studies on Case Studies, Customer Relationships, Direct Marketing, Sales, Targeting, Telemarketing
How Weekly Reader Boosted Renewals by Altering Its Direct Marketing Package and Collateralby Weekly Reader
CASE STUDY: Weekly Reader, a publisher of materials for elementary and secondary schools, needed to improve direct mail renewal rates, which had been trending downward. A simple redesign and copy change worked to increase the response rate and orders for the fall school year.
More case studies on Case Studies, Copywriting, Customer Retention, Direct Marketing, Targeting
How a Patient-Support Program Increased Therapy Participation 20%, Upped Salesby Actelion Pharmaceuticals US, Inc.
Tracleer won approval in 2001 as the first oral treatment for pulmonary arterial hypertension, an illness difficult for patients to grasp. Tracleer helps patients control the symptoms, but it has drawbacks. Faced with high patient-dropout rates early on in treatment, the drug's maker needed to change patient perceptions.
More case studies on Advertising, Case Studies, Customer Engagement, Customer Relationships, Direct Marketing, Market Research, Sales, Websites
A Nonprofit Crafts a Compelling DM Strategy and Exceeds Its Conference Goals by 25 Percentby The Points of Light Foundation
The Points of Light Foundation's annual event had grown moribund, and the house list stagnant, says Chief Creative Director Todd Potochnik. But he and his team were able to boost attendance from the previous year's conference by more than 25% and garner an 85% "satisfactory or above" approval rating from attendees.
More case studies on Case Studies, Direct Marketing, Non Profits, Trade Shows/Events