Marketing Resources: Marketing Dashboards

• Five Marketing-Accountability Resolutions for 2011by Laura Patterson
  Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve marketing measurement and performance as you start your new year.
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• Marketing Dashboards: Great Investment or Huge Expense?by Mitchell Goozé
  Marketing dashboards are all the rage. Perhaps because every other management function has a dashboard, VPs of marketing feel they need to have one, too. Or maybe because dashboards can be a great tool to help you manage your ...
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• How to Create Your Marketing Dashboard in Five Easy Stepsby Laura Patterson
  You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the road to creating a dashboard that works for you.
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• Which Metrics Measure Marketing's Impact on Business and Influence Strategic Direction?by Laura Patterson
  Results from a recent survey found that only 17% of us indicated that our CEOs would give marketing an A. What's more, this study and others continue to suggest that a gap remains between a company's business goals and the ...
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• What Every CEO Dashboard Should Be Trackingby Michelangelo Celli
  CEO "dashboards" can be a great way to shed light on customers and sales process performance and get feedback on how you as the CEO are performing your role. CEOs who want to know sooner what will be coming down the ...
  More articles on Management, Marketing Dashboards, Measurement, Metrics
• Seven Hurdles to Marketing Effectiveness—and How to Surmount Themby Andy Pierce
  Marketing effectiveness—achieving it requires an organization with the resources and know-how to achieve the fine balance between the art and science of marketing. In other words, it take a little of both to create marketing programs that meet measurable business ...
  More articles on Marketing Budgets, Marketing Conferences, Marketing Dashboards, Marketing Smarter
• The Science Side of Marketing and the Emergence of Marketing Operationsby Laura Patterson
  Marketing operations enables an organization to run the marketing function as a fully accountable business. Marketing operations is about performance, financial management, strategic planning, marketing resource, and skills assessment and management. If you are considering developing a marketing operations function, this ...
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• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machineby Su Doyle
  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in lead flow. But like savvy investors, savvy marketers need to do the legwork to understand what's really being measured—before getting ...
  More articles on Collaboration, CRM, Lead Generation, Marketing Dashboards, Metrics, Sales, SMS
• Book Summary: 'Marketing Metrics, 50+ Metrics Every Executive Should Master'by Michael Perla
  "You can't manage what you don't measure" is a saying that will never go out of style. It's not only timeless; it's increasingly critical for marketers to heed. Measurement forces us to be clear and specific and to crisply define ...
  More articles on Customer Relationships, Marketing Dashboards, Marketing Smarter, Measurement, Metrics, Pricing
• The Metrics You're Most Likely to Overlook (but Shouldn't)by Pat LaPointe
  More articles on Management, Marketing Dashboards, Measurement, Metrics
• Ten Signs Your Organization Is Ready to Change Its MO Nowby Gary Katz
  Marketing Operations is an emerging discipline with the potential to significantly increase performance and accountability in complex marketing organizations. It addresses the seven deadliest marketing sins that plague organizations of all sizes by leveraging a strong front-end infrastructure to reinforce ...
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• The Metrics You're Most Likely to Overlook (but Shouldn't)by Pat LaPointe
  The greatest insight often comes from unexpected places. That's true of the mixture of metrics you'll eventually select for your marketing dashboard. Here, we look at some critical metrics you may not have considered for your marketing dashboard but that ...
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• The Most Effective Metrics for a Marketing Dashboard (in Some Not-so-Obvious Forms)by Pat LaPointe
  Which marketing metrics should you be consistently watching and tracking? What metrics are the most meaningful to you and your company? The truth is that the marketing dashboard can be anything you want it to be, as long as it ...
  More articles on Customer Acquisition, Customer Experience, Customer Retention, Marketing Dashboards, Measurement, Metrics, Sales
• The Balanced Scorecard: Prelude to a Marketing Dashboardby Pat LaPointe
  No matter how much we advocate the science of marketing, its art has not disappeared. Take the balanced scorecard, for instance. In the tradition of marketing creativity, a graphical document—the balanced scorecard—translates marketing strategy to operational terms and sows the ...
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• The Ultimate Web Traffic Dashboardby Jim Sterne
  The most frequent question Jim's clients ask is, “What should we measure on our Web site?” The second most frequently asked question then is, “What does a best-practices Web analytics dashboard look like?”
  More articles on Advertising, Market Research, Marketing Dashboards, Measurement, Web Analytics
• Making Marketing Matter: Partnering with R&D at Bristol-Myers Squibbby Roy Young
  It’s hard to imagine how the CEO could have made a better choice for a Chief Marketing Officer than with Wendy Dixon. Here, she talks frankly about how her team works with scientists to make sure new products are developed ...
  More articles on Chief Marketing Officer, Collaboration, International Marketing, Management, Market Research, Marketing Dashboards, Product Management

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• Marketing's Contribution to Bottom Line Improving
  Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage ...
  More articles on Marketing Dashboards, Metrics, Research Summaries

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Marketing Dashboards online seminar broadcasts from the best minds in marketing

• The 3 Big Secrets Behind Successful Marketing DashboardsBroadcast on 9/7/2006 11:00:00 AM
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Marketing Dashboards marketing downloads for the busy professional

• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
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