Marketing Dashboards: How-to articles covering the latest marketing tactics, tips, and strategies.

• Big Disconnect: Only 12% Implementing Big Data StrategyVahe Habeshian
  Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a ...
  Business Intelligence, Customer Insight, Data, Digital Theory, Management, Marketing Dashboards, Measurement, Product Management, Research Summaries
• Five Common Errors in Marketing-Performance Evaluation and MeasurementJonathan Lewis
  Although the exponential increase in the availability of customer and business data has enhanced our ability to measure success, it has also increased our chances of misunderstanding and misinterpreting it. ...
  Benchmarking, Customer Behavior, Customer Insight, Data, Digital Theory, Marketing Dashboards, Measurement, Metrics, Web Analytics
• National Brands Lack Tools to Execute Local Campaigns EffectivelyLenna Garibian
  Though 59% of national brand marketers say local marketing is essential to their business growth and profitability, only 7% say they have highly evolved campaigns in place—complete with measurements and ...
  Brand Management, Digital Marketing, Email Marketing, Local Marketing, Marketing Automation, Marketing Dashboards, Measurement, Research Summaries, Social Media, Websites
• Two Key Building Blocks for Creating a Marketing DashboardLaura Patterson
  Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a ...
  Chief Marketing Officer, Marketing Analytics, Marketing Dashboards, Metrics, Web Analytics
• How to Create an Actionable Marketing Dashboard (and Why You Need One)Laura Patterson
  If you want to answer the C-suite's questions about how Marketing is performing, you need a dashboard—an insightful report that can optimize performance. Learn five key steps to creating a ...
  Collaboration, Marketing Dashboards, Marketing Tips, Measurement, Metrics, ROI
• Five Marketing-Accountability Resolutions for 2011Laura Patterson
  Marketing accountability was a key topic of the last decade, and as 2011 kicks off—it looks like that's not going to change. Learn the five marketing-accountability resolutions that will improve ...
  Collaboration, Marketing Analytics, Marketing Dashboards, Marketing Strategy, Metrics, ROI, Web Analytics
• Marketing Dashboards: Great Investment or Huge Expense?Mitchell Goozé
  Marketing dashboards are all the rage. Perhaps because every other management function has a dashboard, VPs of marketing feel they need to have one, too. Or maybe because dashboards ...
  Collaboration, Marketing Dashboards, Marketing Smarter, Marketing Tips, Measurement
• Marketing's Contribution to Bottom Line Improving
  Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage ...
  Marketing Dashboards, Metrics, Research Summaries
• How to Create Your Marketing Dashboard in Five Easy StepsLaura Patterson
  You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the ...
  Marketing Analytics, Marketing Dashboards, Marketing Tips, Measurement, Metrics
• Which Metrics Measure Marketing's Impact on Business and Influence Strategic Direction?Laura Patterson
  Results from a recent survey found that only 17% of us indicated that our CEOs would give marketing an A. What's more, this study and others continue to suggest that ...
  Marketing Dashboards, Metrics, ROI

Marketing Dashboards: Online seminar broadcasts from the best minds in marketing

• The 3 Big Secrets Behind Successful Marketing DashboardsBroadcast on 9/7/2006 with Pat LaPointe
  How do you know what to include on your Dashboard? Pat LaPointe shares valuable information on this hot topic, culled from dozens of interviews with CMOs across industries, in both B2B and B2C marketing.
  Collaboration, Marketing Dashboards, Marketing Tips, Metrics, ROI

Marketing Dashboards: Marketing downloads for the busy professional

• Marketing Metrics How-To Guide
  Metrics is the guiding light of your marketing efforts. Without measurements, you're operating in the dark. Make sure you are tracking the right metrics, and get tips on interpreting the data with this comprehensive guide.
  Benchmarking, Marketing Dashboards, Measurement, Metrics