Brand Loyalty: How-to articles covering the latest marketing tactics, tips, and strategies.

• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries
• Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
  The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
  B2C, Brand Loyalty, Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media
• From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
  Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Digital Theory, Direct Marketing, Integrated Marketing, Social Media
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships
• Four Ways to Create an Army of Fans for Your BrandMack Collier
  Why do rock stars have fans but companies have customers? The short answer: that's what rock stars and companies want to have. But if you think like a rock star, ...
  Brand Ambassadors, Brand Loyalty, Brand Positioning, Community, Customer Acquisition, Customer Advisory Programs, Customer Behavior, Customer Engagement, Customer Evangelists, Customer Insight
• Mobile Innovation (Part 2): Innovating Brand Engagement Through MobileChristina "CK" Kerley
  The battle for attention—and, in turn, engagement—has escalated into an all-out war by marketers... and their target audiences are its victims. This article explores how to innovate brand engagement via ...
  Brand Awareness, Brand Loyalty, Content, Content Marketing, Customer Behavior, Customer Engagement, Digital Marketing, Digital Theory, Marketing Strategy, Mobile Marketing
• Omnichannel Loyalty: The New Customer Connection [Infographic]Verónica Maria Jarski
  With omnichannel loyalty, companies engage customers with personalized messages at each touchpoint across various channels; businesses also offer rewards for customers' loyalty, which often results in lifelong brand loyalty.
  Brand Loyalty, Brand Management, Customer Experience, Customer Loyalty, Customer Relationships, Relationship Marketing, Sales, Social Media
• Three Things You Need to Know When Building Your Brand in ChinaMark Tanner
  China has become one of the most competitive consumer markets in the world. In such a dynamic market, building a strong brand is imperative if you are to be picked ...
  Advertising, Brand Awareness, Brand Loyalty, Brand Management, Brand Positioning, Branding, Customer Behavior, Customer Relationships, International Marketing, Social Media
• Pavlov's Dog, or How to Develop and Deliver a Consistent Brand ExperienceMichael DiFrisco
  When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way.
  Brand Loyalty, Brand Positioning, Branding, Customer Behavior, Customer-Centric, Customer Experience, Customer Relationships, Customer Service, Positioning, Value Propositions
• Humanizing the Web With Personalization 2.0: Three Tips to Get StartedJohn Kottcamp
  We're not talking "Welcome back John" and certainly not "Dear Valued Customer." Real personalization goes much deeper than that today. Call it Personalization 2.0: it means the delivering the right ...
  Brand Loyalty, Content, Customer-Centric, Customer Experience, Customer Loyalty, Customer Relationships, Digital Theory, Marketing Strategy, Relationship Marketing, Web Content

Brand Loyalty: Online seminar broadcasts from the best minds in marketing

• What Matters Now in Branding: Ten Ideas to Get RefocusedBroadcast on 5/21/2009 with Jonathan Salem Baskin
  Is everything you learned about branding in B-school still relevant? Give Jonathan Salem Baskin 90 minutes this Thursday, and he just might change your mind!
  Brand Loyalty, Branding, Digital Marketing, Public Relations, Social Media
• Marketing Research the Guerrilla WayBroadcast on 5/11/2006 with Robert Kaden
  Robert Kaden, author of Guerrilla Marketing Research,presents tools to develop action-oriented research and guidelines for stretching your research budget.
  Brand Loyalty, Customer Engagement, Hiring Outside Resources, Market Research, Marketing Tips, Surveys, Writing
• Inside the Customer Loyalty Laboratory: How Companies Build Lasting RelationshipsBroadcast on 2/1/2006 with Jill Griffin
  If you’re ready for fresh, new solutions for leading your company through today’s complex maze of customer issues, don’t miss this fast-paced, information-rich, fun-filled session with loyalty expert, Jill Griffin.
  Brand Loyalty, Collaboration, Customer Acquisition, Customer Relationships, Customer Retention, Management
• The Twelve Laws of Customer LoyaltyBroadcast on 9/23/2004 with Jill Griffin
  What can you do to stop customer churn and, instead, ignite loyalty? Winning today’s fickle buyer requires thinking like a customer. The Twelve Laws of Loyalty will take you there.
  Brand Loyalty, Customer Engagement, Customer Relationships, Customer Retention, Customer Satisfaction, Marketing Tips

Brand Loyalty: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Add a Facebook Like Box to Your WebsiteReleased on 5/13/2011 with John Haydon
  In this Take 10, social media expert John Haydon will teach you how to add a Facebook Like Box to your website. You'll also learn how to customize the look and feel of the Like Box so it matches your website.
  Brand Loyalty, Customer Engagement, Facebook, Social Media, Take 10, Website Design
• Take 10: Using LinkedIn Company Pages for Networking and ProspectingReleased on 11/26/2010 with Jason Alba
  Find out why Companies is LinkedIn expert Jason Alba's second favorite feature as he explains where to go on LinkedIn to find key data and how to use it for networking and prospecting.
  Brand Loyalty, Lead Generation, LinkedIn, Market Research, Networking, Take 10

Brand Loyalty: Marketing downloads for the busy professional

• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter
• Branding and Brand Equity
  There isn't a single marketing topic that has dominated the last decade of the field of marketing than Branding. And, although it's certain you have at the very least put your toe in the water of the great Branding Lake, you will get nothing but good advice, confirmation of your strategies and tactics, and probably even some new ideas from this Marketing Guide.
  Brand Awareness, Brand Loyalty, Branding, Measurement