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Marketing Resources: Data

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Data: How-to articles covering the latest marketing tactics, tips, and strategies.

Data: Podcasts containing in-depth interviews with smart marketers from all walks of life.

Data: Online seminar broadcasts from the best minds in marketing

  • The State of B2B Marketing Data 2015Broadcast on 3/17/2015 with John Donlon, Derek Slayton
    Join us for this free seminar as we announce the results of the annual benchmark report, The State of Marketing Data. This year, hundreds of millions of records from nearly a thousand companies were processed and analyzed. And we are excited to share the results with you. You'll discover how these companies scored and gain insights into where your data stands in relation to your peers. But most importantly, you'll learn how leading marketers are tackling the data challenge and succeeding—and how you can too. Sponsored by Dun & Bradstreet NetProspex
  • Join us for this free seminar to discover the essential elements you need in your database, and why. We will review data at three levels: the enterprise, the account, and the individual contacts. You will learn where to find this data internally and externally, how to fill in any (inevitable) gaps, and how to keep your data fresh. You'll also get real-world examples of how data is used to drive awesome results. Sponsored by Infogroup Media Solutions
  • In this PRO seminar, you'll learn how to determine and separate the most important data from the extraneous. You'll walk away with the tools to use relevant data to bring a sense of structure to the numbers, and gain the clarity and confidence to direct future marketing campaigns.
  • The Power of More: How Knowing More About Your Website Visitors Drives Greater ROIBroadcast on 6/20/2013 with Marc Engelsman, Ben Yurchak This item received 3.5 star(s)
    This seminar will delve into some of the challenges marketers face when extracting meaningful and actionable insights from their web analytics data and lead you to more—more leads, more conversions, more sales, more ROI.

Data: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

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