Marketing Resources: Promotions

• 10 Hot Tips (and a Promo Campaign Planner) for Seasonal Sale Successby Hanna Andrzejewska
  Customers today expect more deals and offers during holiday seasons, so it's important to create seasonal campaigns to increase revenues. Here are 10 tips—and a campaign planner—to help you achieve seasonal sale success.
  More articles on Customer Experience, Marketing Tips, Promotions, Sales, Segmentation
• Four Ways to Make Local Deals Workby Amy Fowler
  Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.
  More articles on Customer Behavior, Local Marketing, Marketing Tips, Promotions, Social Media
• Eight Common Mistakes of Promotional Marketingby Steve Benidt
  Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.
  More articles on Customer Engagement, Marketing Tips, Measurement, Promotions
• Three Approaches to Promoting Your Event Onlineby Helen Laird
  Thanks to the Internet, event promotion has never been cheaper to do or easier to track. But before you set off to promote your next event online, learn the benefits—and drawbacks—of three popular approaches.
  More articles on Marketing Tips, Promotions, Social Media, Social Networking, Website Design, Websites
• Three New Ways to Market Your Small Businessby Sandra Rand
  Running your small business is a labor of love, but promoting it with new, targeted efforts is necessary to connect with customers. Learn how to keep things fresh and stay connected when marketing your business.
  More articles on Promotions, Small Business, Social Media, Word of Mouth
• How to Get to the Bottom of Base Sales Driversby Henry Wang
  To significantly boost sales, you've got to understand base sales drivers and marketing's impact on them. Learn from examples that illustrate how factor analysis can help you yield consistently high ROI.
  More articles on Advertising, Marketing Analytics, Marketing Automation, Promotions, Sales
• How Virgin Atlantic Improved Sales Attribution and Saved Six Figures in Two Monthsby Kimberly Smith
  When a customer makes a purchase on your site, are you able to pinpoint exactly who to give credit to for the sale? Learn how Virgin Atlantic Airways tackled that problem.
  More articles on Case Studies, Measurement, Online Marketing, Promotions, Sales, Testing, Websites
• Just What Do Marketers Do, Anyway?by Barbara Bix, Olga Taylor
  Product value isn't defined by quality or price; it relies on marketing and customer insight. Without them, a $1,000-a-minute violinist is a $32-a-day subway performer. Learn to find your $1,000-a-minute market.
  More articles on Marketing Strategy, Pricing, Promotions, Sales, Value Propositions
• How to Attract an Audience for Your Virtual Eventsby Joerg Rathenberg
  Companies have discovered that a virtual-engagement strategy provides a new channel for reaching target audiences. Virtual-engagement platforms remain open 24/365 for connecting with prospects, customers, and employees around the globe. No wonder virtual engagement is on its way to becoming ...
  More articles on B2B Marketing, Collaboration, Community, Email Campaigns, Promotions, Social Media, Webinars
• Content Marketing Has Been a Successful PR Strategy for Decadesby Ford Kanzler
  The highly effective strategy of creating informational content that's valuable to prospects and customers has been with us for decades. Demonstrating expertise, becoming an authority, providing "how-to" information, and speaking about subjects of interest or relevance to your market are ...
  More articles on Brand Awareness, Content Marketing, Promotions, Public Relations, Thought Leadership
• Eight Tips for Optimizing YouTube Videosby Larry Kim
  Video is 50 times more likely to appear on the first page of Google search results than text. But in order for your intended audience to find your video, you need to optimize it for maximum visibility in Google and ...
  More articles on Keywords, Nielsen Data, Promotions, SEO, Social Media, Social Networking, Videos, YouTube
• Marketing Is So Much More Than Promotion: Just Visit My Hairdresserby Barbara Bix
  What can marketers learn from the smallest of small businesses, a hair salon? You might be surprised: Here is a story of an integrated-marketing and client-service approach that any business would do well to emulate.
  More articles on Brand Loyalty, Customer Engagement, Customer Retention, Pricing, Promotions
• Problem Solved: How Much B2B Branding Is Too Much?by Claire Coyne
  How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?
  More articles on B2B Marketing, Branding, Customer Experience, Promotions
• Grow Your Opt-in Email List: A Five-Step Guideby Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
  More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
• Why Gen Y Is Passing You Byby Kimberly Smith
  What works in enticing a new generation of buyers? Here's why some of your efforts to reach this demographic might be going amiss.
  More articles on Advertising, Community, Customer Engagement, Marketing Tips, Promotions, SMS, Targeting, Videos
• Boost Your Business With Seven Easy Digital Marketing Techniques for Lead Generationby Yael K. Penn
  Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most-qualified and responsive prospects. Though organic list growth may take time and effort, you will love the rewards. Consider ...
  More articles on Blogging, Digital Marketing, Landing Pages, Lead Generation, Market Research, Newsletters, PPC Campaigns, Promotions, Targeting, Web Analytics
• Affiliate Marketing: How to Boost Sales and Minimize Riskby Kimberly Smith
  Affiliate marketing is in a growth stage, strengthened of late by an explosion in the number of bloggers and other site publishers who are recognizing its rewards. But an affiliate program can be catastrophic if they are not well-managed.
  More articles on Blogging, Collaboration, Feedback, Marketing Strategy, New Media, Product Marketing, Promotions, Recession, Word of Mouth
• Webinar Essentials: Five Must-Have Ingredients of Successby Kimberly Smith
  For cooking up new leads or positioning a company as a thought leader and trusted industry resource, webinars serve as an effective tactic. They create dialog and tempt prospects to get to know you better. In fact, webinars can become ...
  More articles on Customer-Centric, Landing Pages, Positioning, Promotions, Public Speaking, Thought Leadership, Webinars, Writing
• Going Green: Moving Printed Newsletters, Statements, and Promotions to Emailby Chris Lovejoy
  In this day and age, one could say that green is the new black. More than ever, consumers are engaged in environmentally sound practices. And companies can easily leverage this "green" trend to not only show their customers their concern ...
  More articles on Direct Marketing, Email Marketing, Green Marketing, Permission Email Marketing, Promotions
• Book Summary: 'Marketing Metrics: 50+ Metrics Every Executive Should Master'by Michael Perla
  More articles on Advertising, Benchmarking, Channel Marketing, Customer Acquisition, Customer Retention, Marketing Smarter, Metrics, Pricing, Promotions

See all 23 marketing articles related to Promotions

• Top 5 Crowdsourcing Pitfalls That Can Sink You [Slide Show]by Wil Merritt
  Crowdsourcing can be a great way to generate creative for your campaign, allowing your brand advocates to "own" a piece of your messaging. But watch out for five common pitfalls—and ...
  More articles on Advertising, Collaboration, Creative Briefs, Digital Marketing, Marketing Tips, Promotions, Social Media
• Free Shipping Day Drives Holiday E-tail Sales to $30.9B
  US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from ...
  More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
• Four Ways to Monetize Your Brand Without Charging Your Direct Customers [Slide Show]by David Oates
  Marketers often talk about brand equity and gaining loyal customers. But companies could actually monetize their brands directly and generate revenue from them at no cost to their customers.
  More articles on Brand Equity, Branding, Collaboration, Community, Marketing Smarter, Promotions, Search Engine Marketing
• Six Spins on Six Holiday Email Marketing Traditions [Slide Show]by Loren McDonald
  Holiday traditions make the season special. But, sometimes, the most time-honored traditions need a little freshening up. Maximize your revenue by adding some new twists to your holiday marketing initiatives.
  More articles on Customer Behavior, Customer Engagement, Email Campaigns, Email Marketing, Marketing Tips, Promotions, Social Media
• 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers
  Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about ...
  More articles on Customer Engagement, Facebook, Promotions, Research Summaries, Social Media
• Seven Ways to Make Small Business Saturday Big for Your Business [Slide Show]by Tyler Garns
  The Saturday after Thanksgiving has been dubbed Small Business Saturday, a day for customers to shop small—at their favorite local stores—and help fuel the economy. How can you use this ...
  More articles on Collaboration, Customer Engagement, Email Lists, Google, Marketing Tips, Promotions, Small Business
• Location-Based Coupon Users Concerned About Privacy
  Though more than two-thirds of mobile consumers (67.0%) say location-based coupons are convenient and useful, nearly one-half (44.8%) say they have security concerns about their locations being tracked, according to ...
  More articles on Location-Based Marketing, Mobile Marketing, Promotions, Research Summaries, Smart Phones
• Signup Forms: More, Not Less, Boosts Results for a B2B Service Provider
  This February, copywriting coach Chris Marlow sent out an email promoting a free webinar. At the webinar signup page, recipients encountered a form that required more than the usual amount ...
  More articles on B2B Marketing, Lead Generation, Promotions, Sales
• What to Do Today, This Week, This Month to Boost Your Client List
  Did your marketing team slow down a bit during the dark days of January/February? If so, they probably weren't alone. Once peak marketing seasons ebb, "many companies stop their marketing ...
  More articles on B2B Marketing, Customer Relationships, Email Marketing, Promotions, Sales
• Four Ways to Determine How Well Your Holiday Emails Worked
  You may still be a bit worn out from a crazed holiday season, and you might not want to think about in-depth analysis and reporting. But, as Kelly Lorenz of ...
  More articles on Email Campaigns, Email Marketing, Promotions
• Holiday Shopping Ignites Growth at Retail Sites in November
  Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the ...
  More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
• Social Media Brand Followers Hunting for Deals
  Six in ten consumers (60%) say they follow at least one brand a social networking site and 40% say when they interact with brands via social media they do so ...
  More articles on Brand Loyalty, Customer Behavior, Promotions, Research Summaries, Social Media, Social Networking
• Low-Cost Ways to Boost App Sales
  We've mentioned that you can draw traffic to paid mobile applications by creating a free "lite" version. Once users deem it useful, they may be happy to pay for the ...
  More articles on Customer Engagement, Promotions, Social Media
• How to Battle the Downturn With Foursquare
  "I think Foursquare is a hugely untapped and powerful little tool for small-business marketing," writes Wendy Kenney at the 23Kazoos blog. "Especially if you own a business that requires customers ...
  More articles on Pricing, Promotions, Social Media
• How Chick-Fil-A's Email Offer Brought Customers Into Stores
  In a post at the Bronto blog, Julie Waite says you may know Chick-Fil-A recently introduced a Spicy Chicken Sandwich. "What you may not have heard," she notes, "was that ...
  More articles on Email Marketing, Promotions, Targeting
• Consumers: CPG Sites for Info, Offers; Facebook for Connecting
  Consumers are more likely to visit a CPG website—rather than social networks—for brand information and promotional offers, but they prefer Facebook for connecting with other customers and sharing opinions about ...
  More articles on Branding, Customer Behavior, Promotions, Research Summaries, Social Networking, Websites
• Single Day E-tail Spending Surpasses $900M
  US online holiday spending reached $24.8 billion for the first 48 days of the November-December holiday season, a 4% increase over the same period last year, according to comScore.
  More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
• Online Holiday Shopping Grows 4%
  Online spending during the first 34 days of the November-December 2009 holiday season reached $15.3 billion, an increase of 4% compared with the same period last year, with large online ...
  More articles on Customer Behavior, E-Commerce, Promotions, Research Summaries
• Cut the Loopholes
  Knowing that Hilton Hotels offers a best-rate guarantee, Hilton HHonors member Randall Gellens booked a room in Rome at the lowest available rate of €168. When he found a better ...
  More articles on Blogging, Customer Satisfaction, Promotions, Small Business, Websites
• Would You Like a Tattoo With That?
  "Hoping to keep its 119 rooms filled," writes Hugo Martín at the Los Angeles Times, "Hotel Erwin on Venice Beach is offering an unusual promotion for its countercultural clientele: an ...
  More articles on Pricing, Promotions, Recession

See all 26 marketing Daily Posts related to Promotions

Promotions case studies, deconstructing real life examples and illustrating lessons learned

• How IBM Offset the Impact of a Down Economy on Event Attendanceby IBM
  CASE STUDY: How can you confront today's economic headwinds? See how IBM avoided a looming disaster and reached safe harbor with the help of customers and partners.
  More case studies on Case Studies, Community, Creativity, Customer Engagement, Facebook, LinkedIn, Promotions, Recession, Social Media, Social Networking, Trade Shows/Events, Twitter, Webinars, YouTube
• How an Interactive Game Stimulated Product Awareness and Salesby Sony United
  CASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products.
  More case studies on Advertising, Brand Awareness, Brand Positioning, Case Studies, Collaboration, Customer Engagement, Facebook, Promotions, Referrals
• Three Small (Biz) Steps to Increased Product & Service Sales, Recession Editionby Paul Hyland Salon & Day Spa
  CASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how.
  More case studies on Case Studies, Customer Acquisition, Customer Retention, Email Marketing, Promotions, Recession, Referrals, Small Business
• How a New-Product Launch via Facebook Resulted in Immediate Sales, Ongoing Consumer Relationshipsby 3M Canada Company
  CASE STUDY: At a fraction of the cost of traditional media, 3M Canada not only generated immediate sales and new excitement around its Scotch Tape brand but also gathered invaluable intelligence about its target market and forged long-term relationships with consumers.
  More case studies on Case Studies, Creativity, Facebook, Interactive Marketing, Product Management, Product Marketing, Promotions, Women, Word of Mouth
• How HP Boosted Product Sales 84% by Letting the Blogosphere Run Its Online Marketing Promotionby Hewlett-Packard
  CASE STUDY: Hewlett-Packard simply handed over a $5,000+ computer prize package to each of 31 bloggers, asking them to give away the prizes to their readers in any way they saw fit. HP trusted the bloggers' influence over the market it wanted to reach—and had faith in their creativity. Turned out, that trust and faith were not misplaced.
  More case studies on Blogging, Blogging Strategy, Case Studies, Marketing Strategy, Promotions
• How an Online Business Increased Conversions (Sales) on Landing Pages by Up to 12%by AutoAnything.com
  AutoAnything.com, which sells custom-made automotive accessories and performance parts, designed its homepage almost a decade ago. But as e-commerce has become more competitive, the site needed a strategy. After testing different versions of landing pages, AutoAnything.com increased landing-page conversions by up to 12%.
  More case studies on Case Studies, E-Commerce, Landing Pages, Online Marketing, Promotions, Sales, Segmentation, Targeting, Testing, Web Analytics, Website Design
• How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tacticsby Blooms Today
  Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year.
  More case studies on Case Studies, Email Campaigns, Email Marketing, Promotions, Sales

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Promotions online seminar broadcasts from the best minds in marketing

• The Six Golden Rules of Location-Based MarketingBroadcast on 10/20/2011 11:00:00 AM
  More seminars on Customer Engagement, Local Marketing, Location-Based Marketing, Promotions, Social Media
• Promotions: Instant Gratification for Small Business MarketersBroadcast on 12/14/2007 11:00:00 AM
  More seminars on Marketing Plans, Measurement, Online Marketing, Promotions, Sales, Small Business
• Trade Show Strategies: Ways to Get Bigger Bang from Your Marketing BuckBroadcast on 1/19/2006 11:00:00 AM
  More seminars on Marketing Tips, Measurement, Metrics, Promotions, Trade Shows/Events
• “But Wait, There’s More”: A Users Guide to the Basics of Direct Response TV (and Radio)Broadcast on 7/21/2005 11:00:00 AM
  More seminars on Brand Awareness, Copywriting, Direct Marketing, Marketing Smarter, Promotions, ROI
• More Profitable B2B Marketing: Manage Your Leaky Sales & Marketing FunnelBroadcast on 8/12/2004 2:00:00 PM
  More seminars on B2B Marketing, Collaboration, Lead Generation, Management, Promotions, ROI, Sales

See all On Demand Seminars in our library