Digital Theory: How-to articles covering the latest marketing tactics, tips, and strategies.

• #SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Pinterest
• Mobile Innovation (Part 6): Innovating Value Propositions Through MobileChristina "CK" Kerley
  Value propositions are the heart, soul, and epicenter of a business. They reflect its market positioning while communicating the core promises it makes to its customers. Let's look at three ...
  B2C, Brand Positioning, Content, Customer Experience, Customer Relationships, Digital Theory, Inbound Marketing, Marketing Strategy, Mobile Marketing, Positioning
• #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
  Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
  Advertising, Digital Theory, Facebook, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, Twitter
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smart Phones, Social Networking
• From Broadcast to Unicast: Quick, Easy Steps to Engage Your Customers via SocialKerry Reilly
  Moving from one-size-fits-all broadcasting to highly targeted communications that are personalized and timely, and in the consumers' preferred channel... that's the proven path to marketing success in today's world.
  Brand Loyalty, Customer Communications, Customer Engagement, Customer Loyalty, Customer Relationships, Digital Theory, Direct Marketing, Integrated Marketing, Social Media
• Mobile Innovation (Part 5): Innovating Customer Experiences Through MobileChristina "CK" Kerley
  Mobile is a boon to the customer experience, because mobile provides myriad ways for marketers to delight customers and improve their experiences in ways previously unavailable.
  Content, Customer Behavior, Customer Engagement, Customer Experience, Customer Relationships, Digital Theory, Marketing Strategy, Mobile Marketing
• A Century of Marketing Media and Measurement: The Evolution of the 'Growth Hacker' [Infographic]Verónica Maria Jarski
  To demonstrate how marketers have adapted to media innovations through the last century and developed measurements for them, IfbyPhone created the following infographic about the evolution of the "growth hacker" ...
  Advertising, Brand Management, Business Intelligence, Consumer Electronics, Customer Insight, Customer Satisfaction, Digital Theory, Management, Measurement, Sales and Advertising
• Five Compelling Insights From HubSpot's 2013 State of Inbound Marketing SurveyDaniele Hagen
  The inbound marketing industry, though still emerging, is playing a vital role in how marketers are doing their jobs, although challenges remain, according to the just-released fifth annual State of ...
  Blogging, Content, Content Marketing, Customer Acquisition, Digital Theory, Email, Email Marketing, Inbound Marketing, Lead Generation, Management
• #SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
  Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
  Advertising, B2B Marketing, B2C, Demographics, Digital Theory, Humor, LinkedIn, PowerPoint, Social Business, Social Media
• Digital Video Advertisers Up Budgets, Shift Spend From Display and TVVahe Habeshian
  As online video becomes a part of the marketing plans of a growing cross-section of advertisers, 72% of video buyers' budgets increased in the past year; moreover, 48% of those ...
  Advertising, Digital Marketing, Digital Theory, Marketing Budgets, New Media, Research Summaries, Television, TV, Videos, Web Content

Digital Theory: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew Grant
  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
  Blogging, Content, Content Marketing, Digital Theory, Facebook, Marketing Smarts, Second Life, Social Media, Writing
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media

Digital Theory: Online seminar broadcasts from the best minds in marketing

• Cognitive Surplus: How Sharing and Collaboration Can Benefit Marketers in a Connected AgeBroadcast on 4/19/2012 with Clay Shirky
  In this seminar, Clay Shirky will show you how to tap into your customers' cognitive surplus by providing a platform for customer collaboration—and how this collaboration can turn into big positive results for your business. Plus you'll discover how you, as a marketer, can become more valuable to your company through the insights you gain by fostering this collaboration.
  Collaboration, Community, Customer Behavior, Customer Engagement, Customer Relationships, Digital Theory, Market Research, Marketing Inspiration, Marketing Tips, Metrics
• Scaling Social Business: How Brands Can Build Their Business Now (and Position for What's Next in Social Media)Broadcast on 5/13/2010 with Jeremiah Owyang
  This presentation with one of marketing's most forward-thinking leaders addresses how companies should be looking at their current social media strategy and objectives, with an eye on the future.
  Brand Positioning, Customer Behavior, Digital Theory, Forecasts, Marketing Challenges, Marketing Strategy, Scenarios, Social Business, Social Media

Digital Theory: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Future-Proof Your Marketing TodayReleased on 3/11/2011 with Michael Miller
  In this short webcast, Michael Miller, author of The Ultimate Web Marketing Guide, will give you a glimpse of the changes we can expect to see in six fields of digital marketing.
  Digital Marketing, Digital Theory, Forecasts, Marketing Tips, Mobile Marketing, Online Marketing, Social Media, Take 10