Marketing Resources: Marketing Plans

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Five Tips for Building an Online Community by Cynthia Francis
Building a successful online community isn't as easy as it might seem. A thriving community requires defined goals and a clear strategy. Below are five tips to help you build an online community.
More articles on Community, Marketing Plans, Marketing Strategy, Metrics, Social Media
Top 5 Elements of an Annual Business Plan by Donna Bletzinger
It's that time again: the end of another fiscal year. Time to assess this year's successes and start planning for next year. What does that mean? It means it's time to write your business plan. A business plan can be hundreds ...
More articles on Management, Market Research, Marketing Plans, Marketing Tips, Positioning, SWOT
Brand-Building: The Limits of Engagement by Joel Rubinson
Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that's a typical pattern for ...
More articles on Brand Equity, Brand Loyalty, Customer Engagement, Marketing Plans, Marketing Tips, Social Media
'White Swan' Marketing, or How to Focus on What Works by Jonathan Salem Baskin
When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. You don't need me to tell you that we're in a crisis of confidence: Consumers don't believe or act on the ...
More articles on Customer Behavior, Marketing Plans, Marketing Strategy, Measurement, Metrics
Five Marketing-Plan Pitfalls to Avoid by Tim Calkins
It's hard to do great marketing without a clear plan. Unfortunately, many marketing plans simply don't work very well; they add little value and end up on a shelf, collecting dust. Marketing leaders need to be aware of these five ...
More articles on Marketing Challenges, Marketing Plans, Marketing Smarter, Marketing Strategy, Marketing Tips
Six Keys to Creating a Winning Marketing Strategy by Michael Goodman
In a rush to get a new product to market, many companies don't invest the necessary time to get a solid strategy in place to ensure its success. Here are six keys to determine the right strategies to minimize the ...
More articles on Local Marketing, Marketing Plans, Marketing Strategy, Marketing Tips, Segmentation, Targeting
Your Baby's Ugly... and You've Got Bad Breath by Stephen Baker
It takes an incredible amount of intense drive, determination, and a strong ego to breathe life into a business and create products from scratch, but it's also that same ego that won't let a business owner be objective about what ...
More articles on Creativity, Marketing Plans, Small Business
Marketing Strategy Is the Foundation for Business Success by Linda Popky
Take the time to ensure you have a well-thought-out, fully developed marketing strategy. It may require more work upfront, but it will pay off in the long run. After all, about the only thing worse than not knowing where you're ...
More articles on Market Research, Marketing Plans, Marketing Strategy, Targeting, Value Propositions
The Bottom-Line Case for Marketing to Women (Part 2) by Gerry Myers
To design marketing plans that are effective in attracting and selling to more women, you have to know where you are today. In other words: To get the right answers, you must start with the correct questions. As your company ...
More articles on Customer Experience, Marketing Plans, Targeting, Women
Lessons in Experience Marketing: The 'Sideways' Wine Club by Dave Chambers
Imagine a California wine club modeled after the movie "Sideways"? Sure, it sounds cool. But there are many inherent challenges -- the decay curve on the "Sideways" recall, for example, and the fact that marketing a sensory product online is ...
More articles on Blogging, Brand Loyalty, E-Commerce, Marketing Plans, Product Marketing, Segmentation, Videos, Websites
Dragons, Quests and Marketing Plans by Laura Patterson
A good marketing plan is in essence the Cliff Notes version of the company's current status, how it got there and what if anything needs to be addressed. In other words, a good marketing plan has all the elements of ...
More articles on Marketing Challenges, Marketing Plans, Marketing Strategy
The Nonprofit Business and Marketing Plan—Part 2: A Guide for Marketing by Elaine Fogel
Taking the time to create a written Marketing Plan is the icing on your Business Plan cake. Without it, it's difficult to achieve your business goals. Having a solid Business and Marketing Plan in tow enables you to evaluate any ...
More articles on Marketing Plans, Marketing Strategy, Metrics, Non Profits, Positioning, Segmentation, SWOT, Writing
The Nonprofit Business and Marketing Plan--Part 1: Your Road Map by Elaine Fogel
In the nonprofit sector, many organizations operate without a strategy or written annual plan. Even some small-to-midsize businesses have avoided the task of developing written plans, focusing instead on generating revenue and simply staying alive in their markets. But going ...
More articles on Benchmarking, Marketing Plans, Marketing Strategy, Non Profits, ROI, Targeting, Writing
The Four Marketing Practices of Winners by Laura Patterson
For marketers in the services industry, it's important to understand the key factors that enable us to profitably acquire and keep customers. Here are four factors that represent best practices for marketers.
More articles on Marketing Budgets, Marketing Plans, Metrics, Services Marketing
Five Serious Considerations (and a Checklist) for Your Next Marketing Plan by Laura Patterson
Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. But many companies operate without one, focusing instead on the issues of the moment without committing to a long-term strategy. A marketing ...
More articles on Market Research, Marketing Plans, Metrics, Positioning, SWOT
Which Half of Your Budget is Working? by Michael Wolfe
"Marketing response modeling" is specifically designed to tell you which half of your ad budget is working, and which is not.
More articles on Economic Crisis, Marketing Plans, Measurement
The CEO as Chief Expectations Officer by Elaine Fogel
When your CEO has high expectations for the organization that include new initiatives and directions during the fiscal year, long after budgets are approved, you are at a crossroads.
More articles on Collaboration, Creativity, Hiring Outside Resources, Management, Marketing Plans, Marketing Strategy
SWOT Team: Taking Action by Hank Stroll, Yvonne Bailey
This issue’s dilemma asks: What does it take to close the knowledge-to-action gap in your workplace? Also: How do you convince a boss that it takes money to make money?
More articles on Collaboration, Marketing Challenges, Marketing Plans, Measurement
Financial Intelligence for Strategic Planning by Jim Lenskold
Bringing financial intelligence into the intelligence mix offers new insight into the potential value of strategic and tactical alternatives.
More articles on Marketing Plans, Marketing Strategy, Measurement, ROI
Does Your Marketing Strategy Drive up to Echo Point? by Sean D'Souza
Most marketing strategy is misguided. It’s not so much because the strategy’s not good, but because the strategists don’t drive their marketing strategy to Echo Point.
More articles on Branding, Lead Nurturing, Marketing Plans, Marketing Strategy, Sales

See all 27 marketing articles related to Marketing Plans

The Big Picture: Consider It
These days it seems there's no time to take your foot off the accelerator—even for a few minutes—to consider the big picture: your marketing plan. But while economic uncertainty makes ...
More articles on High-Tech Marketing, Marketing Plans, Marketing Smarter, Sales
Take a Deep Breath
"The business environment is shifting so fast these days that I'm continuously seeing companies jump from one idea to the next in some kind of frenzied attempt to force results ...
More articles on Marketing Plans, Marketing Smarter, Recession
Think of It as a Club
You understand how email delivery works, but perhaps you have trouble explaining the process to your boss, a client or a colleague. If so, you're in luck. An entertaining post ...
More articles on Email Deliverability, Email Marketing, Marketing Plans
A Clearly Good Marketing Plan
"Marketing plans are essential documents for virtually any business," says Tim Calkins in an article at MarketingProfs. "[I]t is hard to do great marketing without a clear plan. Unfortunately, many ...
More articles on Marketing Plans, Small Business

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Marketing Plans case studies, deconstructing real life examples and illustrating lessons learned

How a Nonprofit Developed Marketing Materials That Spoke to Its Culturally Diverse Audience, Bringing in New Membersby San Francisco Health Plan
A nonprofit health-plan provider serving lower-income San Francisco residents was designed for and by the residents it served. The health plan said it took "pride in speaking the language" of its local residents—but the community has large Hispanic, Vietnamese and Chinese populations, as well as other ethnic groups.
More case studies on Case Studies, Customer Engagement, Marketing Plans, Non Profits, Segmentation

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Marketing Plans online seminar broadcasts from the best minds in marketing

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Marketing Plans marketing downloads for the busy professional

A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
More tools on Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
Benchmark Research: Marketing in the Economic Crisis
These economic times have everyone concerned and asking, "How does this effect marketing?". Well we surveyed our very own members to help give marketers a sense of how others are dealing and adapting to these tough times.
More tools on Digital Marketing, Economic Crisis, Marketing Budgets, Marketing Plans
Marketing Strategy Guide
This Guide explores the three stages of effective marketing, and how you can determine which approaches will give you the greatest bang for your buck.
More tools on Marketing Operations, Marketing Plans, Marketing Strategy
Small Biz How-To Guide: Avoiding Key Pitfalls
Let's face it, more small businesses fail than succeed. Make sure yours is one of the winners with this guide to getting your small business off the ground and solidly on the road to success.
More tools on Marketing Budgets, Marketing Plans, Marketing Tips, Small Business