Marketing Resources: Research Summaries

• What Others Like (and Dislike) About Your Tweets
  Twitter users* say only 36% of the tweets they receive are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all, according to ...
  More articles on Research Summaries, Social Media, Twitter
• Facebook Ad Spend Growth Outpacing Paid Search
  Facebook ad spending among clients of Kenshoo Social grew 109% in the fourth quarter of 2011 over 3Q11 levels, dwarfing the 27% growth recorded in paid-search spending over the same ...
  More articles on Advertising, Facebook, PPC Campaigns, Research Summaries
• Luxury Shoppers Use Social Media to Flaunt Purchases
  After making a luxury purchase, most Americans (70.8%) "verbally tell someone" about their latest acquisition, while fully three in ten (30.3%) head to social media sites to share the news, ...
  More articles on Customer Behavior, Research Summaries, Social Media
• Android Gains in Smartphone Market, Apple Also Up
  Fully 40% of all US mobile subscribers, or 97.9 million people, owned a smartphone during the three months ended December 2011, as Google Android expanded its dominance in the market ...
  More articles on Customer Behavior, Research Summaries, Smart Phones
• SMBs Missing Email List-Building Opportunities
  Most small-to-midsize businesses have mastered the basics of organic email list-building, making use of Web-based sign-up forms and even offering incentives to encourage subscriptions, but fewer than half use any ...
  More articles on Email Lists, Email Marketing, Research Summaries, Small Business
• Super Bowl Ad Stats: Top Advertisers, All-Time Best Ads
  Super Bowl XLVI is only days away—and so is the debut of those iconic ads that run during the big game. Learn which industries led the way in ad spending ...
  More articles on Advertising, Nielsen Data, Research Summaries, Segmentation
• Social Graph Drives Brand Lift, Direct Response Ad Metrics
  Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they generate large gains ...
  More articles on Branding, Direct Marketing, Research Summaries, Social Media
• Inc. 500 Social Media Use: Facebook, Twitter Up; Blogging Down
  Facebook and LinkedIn are now the most popular and most effective social media tools among the nation's fastest-growing private companies, according to a study by the University of Massachusetts at ...
  More articles on Customer Behavior, Research Summaries, Social Media
• Gen-Y Won't Buy Without User-Generated Input
  Raised on a diet of interactive and social media, Millennials are a consumer powerhouse who, when considering purchases, tend to value user-generated content (UGC) more than other sources of information, ...
  More articles on Customer Behavior, Research Summaries, Segmentation, Social Media, User-Generated Content
• Websites Trump Social Media for Finding Holiday Deals
  When searching for the best holiday deals, one-quarter (25%) of surveyed consumers say they prefer visiting brand websites over other channels such as print media (15%), email newsletters and notifications ...
  More articles on E-Commerce, Research Summaries, Social Media, Websites
• Small Businesses to Ramp Up Mobile, Social Marketing in 2012
  With smartphone penetration reaching an impressive 80% in the small-business community, interest in mobile marketing is mounting: 21.8% of small-business decision-makers say they plan to dedicate more resources to mobile ...
  More articles on Forecasts, Mobile Marketing, Research Summaries, Small Business, Smart Phones
• Yellow Pages, Search Top Sources for Local Business Information
  When searching for local business information, consumers consult between two and three (2.2) media sources on average with Yellow Pages (Internet and print) and search engines among the most popular, ...
  More articles on Research Summaries
• Deal-a-Day Spending to Reach $3.9B by 2015
  US consumer spending on deal-a-day offers is forecast to reach $3.9 billion by 2015, increasing at a compound annual growth rate (CAGR) of 35.1% over the next four years, from ...
  More articles on Customer Behavior, Demographics, Forecasts, Research Summaries
• Top 50 Social Brands: eBay Beats Apple, Google
  eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social ...
  More articles on Branding, Customer Engagement, Research Summaries, Social Media
• Google Tops Online Video Property in January
  Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven ...
  More articles on Customer Behavior, Google, Research Summaries, Videos, YouTube
• Mobile Ad Campaigns Still Beating Online
  Mobile campaigns continue to be a powerful ad channel for marketers, outperforming online advertising by roughly three times across a variety of metrics, including ad awareness, message association, and purchase ...
  More articles on Advertising, Measurement, Mobile Marketing, Online Marketing, Research Summaries
• B2B Brands Score With Online Marketing
  Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels, according to ...
  More articles on B2B Marketing, Measurement, Online Marketing, Research Summaries
• B2B Brands Tapping Loyalty Marketing to Drive Sales
  Though B2B marketers report most of their new sales coming from current customers, only one-half (55.4%) say their companies have departments that focus primarily on customer retention, according to a ...
  More articles on B2B Marketing, Brand Loyalty, Customer Retention, Research Summaries
• Affluent Gen-Y Hooked on Social Media, Brands
  Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) ...
  More articles on Customer Behavior, Demographics, Facebook, Research Summaries, Social Networking
• Facebook Top Search Term in 2010 (and Top Website, Too)
  Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
  More articles on Experian Hitwise Data, Facebook, Keywords, Research Summaries

See all 799 marketing Daily Posts related to Research Summaries

Research Summaries marketing downloads for the busy professional

• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  More tools on Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter

See all Tools and Downloads in our library