Research Summaries: How-to articles covering the latest marketing tactics, tips, and strategies.

• Consumer Price Sensitivity and Deal Seeking Up in 2013Ayaz Nanji
  Nearly 3 in 4 shoppers (74%) are more sensitive to price in 2013 compared with 2012, according to a recent survey of US consumers by Parago.
  Customer Behavior, Pricing, Research Summaries
• Effectiveness of Social Media Cues in Ads [Infographic]Ayaz Nanji
  Digital ads and television ads are the most effective at driving interaction with a brand’s social platforms such as Facebook, Twitter and Instagram, according to a recent survey.
  Advertising, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Social Media, Survey Data
• Facebook, LinkedIn Are Top Social Platforms for MarketersAyaz Nanji
  If forced to only select only one social media platform to market on, 49% of marketers would pick Facebook, followed by 16% for LinkedIn, according to a recent survey by ...
  Digital Marketing, Facebook, LinkedIn, Podcasting, Research Summaries, Social Media, YouTube
• Instagram More Effective Than Pinterest for Top BrandsAyaz Nanji
  Some 67% of top brands are now using Instagram, reaching more than 100 million active monthly users on the network—a 500% increase in users since last year—according to a recent ...
  Customer Communications, Digital Marketing, Facebook, Instagram, Interactive Marketing, Pinterest, Research Summaries
• Social Media Delivers Highest-Quality Users in Ad CampaignsAyaz Nanji
  Social media delivered the highest-quality users in ad campaigns during the first quarter of 2013, performing 65% better than the industry overall and 33% better than the next best channel, ...
  Advertising, Research Summaries, Social Media
• How Small-Business Owners Are Using Mobile TechnologyAyaz Nanji
  Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
  Digital Marketing, Mobile Marketing, Research Summaries, Small Business
• 50% of Moms Would Engage With Brands on Facebook If RewardedAyaz Nanji
  Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if ...
  Brand Loyalty, Customer Engagement, Customer Loyalty, Digital Marketing, Email Marketing, Facebook, Gamification, Interactive Marketing, Marketing Strategy, Research Summaries
• 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
  Chief Marketing Officer, Digital Marketing, Marketing Budgets, Marketing Challenges, Marketing Operations, Research Summaries
• Average Value of a Facebook Brand Fan Increases 28%Ayaz Nanji
  The average value of a brand fan on Facebook in key consumer categories increased to $174 in 2012, from $136 in 2010, according to a new report.
  B2C, Brand Loyalty, Customer Acquisition, Digital Marketing, Facebook, Interactive Marketing, Research Summaries, Retail Marketing, Social Media
• Email Open and Click-Through Rates: Benchmarks by VerticalAyaz Nanji
  Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries.
  Customer Behavior, Email, Email Campaigns, Email Marketing, Newsletters, Relationship Marketing, Research Summaries

Research Summaries: Marketing downloads for the busy professional

• Research Spotlight: Twitter
  A successful Twitter program requires extensive research on whether your audience is there, what everyone is interested in, and what they're doing. Lucky for you, MarketingProfs has done the work for Research Spotlight: Twitter. Download it now to access close to 70 pages of Twitter research from 30 unique sources.
  Brand Loyalty, Customer Behavior, Demographics, Research Summaries, Segmented Research Data, Social Networking, Twitter