Brand Equity: How-to articles covering the latest marketing tactics, tips, and strategies.

• Most Valuable Global Brands: Coca-Cola, Apple, and IBM
  Coca-Cola, Apple, and IBM became the three most valuable brands in 2012, according to Interbrand's 13th annual Best Global Brands report. Coca-Cola retained its No. 1 position from the 2011 ...
  Brand Equity, Brand Management, Customer Satisfaction, Online Marketing, Research Summaries
• Above-the-Fold Placement on SERPs Drives Brand Value
  The relative position of a brand on an organic search engine results page (SERP) appears to influence key brand measures among target consumers, such as brand awareness, brand quality, and ...
  Brand Awareness, Brand Equity, PPC Campaigns, Research Summaries, Search Engine Marketing, SEO
• What Are the Top Nonprofit US Brands?
  The Girl Scouts of the USA, Best Friends Animal Society, Stand Up to Cancer, American Red Cross, and Goodwill are among the top nonprofit brands within their respective categories, according ...
  Brand Awareness, Brand Equity, Non Profits, Research Summaries
• Five Steps to Effective Brand Promotion [Slide Show]Thi Huyen Trang Ngo
  Think back to your first job interview; friends and family likely told you to "sell yourself." It turns out, that is also the approach to successfully marketing your brand. Here ...
  Brand Equity, Branding, Career Management, Collaboration, Management, Personal Branding
• Why Your Customers Are Just Not That Into YouDan Kohn
  Do you know what your customers want from their business interactions? Learn which marketing activities draw customers closer to your brand—and which ones act as repellants.
  Brand Equity, Channel Marketing, Customer Engagement, Market Research, Personalization, Targeting
• Five Ways Interactive Images Can Enhance Brand EngagementNeil Vineberg
  If you're not using interactive images in your marketing, you should be. Learn how they can drive engagement, retention, and sales.
  Brand Equity, Content, Interactive Marketing, Marketing Tips, Social Media
• Americans Avoid Businesses With Bad Privacy Practices
  Most online Americans (90%) say they worry about digital privacy at least sometimes, and 88% say they avoid doing business with companies that do not protect their digital privacy, according ...
  Brand Equity, Customer Behavior, Research Summaries
• Some Do's and Don'ts of Social Updating
  It's hard to decide what's appropriate for posting on social networks without an etiquette road map—and harder still when you're doing it as a company, not just as yourself. Amalia Agathou of ...
  Brand Equity, Collaboration, Community, Social Media
• How to Streamline Site Navigation to Attract and Retain CustomersShaun Ryan
  A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your ...
  Brand Equity, Customer Behavior, Customer Engagement, E-Commerce, Web Content, Website Design
• Six Steps for Rebuilding Your Brand After a CrisisLarry Berg
  It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and ...
  Brand Equity, Customer Relationships, Digital Marketing, Marketing Strategy, Personalization

Brand Equity: Online seminar broadcasts from the best minds in marketing

• Managing Your Reputation in a Social WorldBroadcast on 3/10/2011 with Christine
  This seminar will highlight best practices and strategies for managing your reputation in a social world. You'll learn guidelines on how to make the most out of conversations with customers.
  Brand Equity, Community, Customer Engagement, Customer Relationships, Reputation Management, Social Media, Websites, Word of Mouth
• Twitter Power: How to Dominate Your Market One Tweet at a TimeBroadcast on 7/2/2009 with Joel Comm
  Twitter, tweets, tweeps and peeps. It's all over the media right now, but can you really use Twitter to win customers? Yes. Yes, you can.
  Brand Equity, Branding, Customer Relationships, Marketing Strategy, Marketing Tips, Social Media, Twitter
• Brand Metrics: Three Pathways to Measure ROIBroadcast on 4/5/2007 with Don E. Schultz
  This program has been used by marketing professionals all over the world. It enables marketing managers to discuss branding and marketing communication metrics on a level playing field with their internal financial and accounting counterparts.
  Brand Equity, Branding, Collaboration, Metrics, ROI
• Partnership Brand Marketing: How to Connect Your Brand to Other Brands to Win CustomersBroadcast on 1/12/2006 with Gregory Pollack
  This seminar will show you how to connect your brand to another brand to gain new customers. Examples where ketchup was paired with home video, and toys were aligned with food, will demonstrate how to extend your reach and tap into a new customer base.
  Brand Equity, Brand Positioning, Branding, Channel Marketing, Collaboration, Logos

Brand Equity: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Monitor Conversations with Free Online ToolsReleased on 3/25/2011 with Douglas Metzgar
  In this short webcast, community marketing principal Douglas Metzgar demonstrates how you can monitor conversations online for free.
  Brand Equity, Marketing Tips, Online Marketing, RSS, Take 10, Word of Mouth
• Take 10: Create an Effective Corporate YouTube VideoReleased on 12/24/2010 with Michael Miller
  In this short but extremely tactical presentation by online marketing specialist Michael Miller, he explains not only which online video formats to pursue, but also how to implement them to create more interesting and engaging viewer experiences.
  Brand Equity, Customer Engagement, Marketing Tips, Social Media, Take 10, YouTube
• Take 10: Creating a YouTube Channel Page that Reflects Your BrandReleased on 12/3/2010 with Michael Miller
  Tune in to this quick and dirty rundown of what it takes to customize your YouTube channel to match your brand, and be the envy of your competitors.
  Advertising, Brand Equity, Marketing Tips, Take 10, YouTube