Ad Copy: How-to articles covering the latest marketing tactics, tips, and strategies.

• Content Marketing Sweetens the Mix [Infographic]Verónica Maria Jarski
  How popular has branded content marketing become this year? According to recent research, brands and agencies continue to increase their spending for branded content marketing. Check out the following infographic ...
  Ad Copy, Advertising, Brand Management, Branding, Content, Content Marketing, Web Content
• A Master Guide to Product Listing Ads (PLAs) [Infographic]Verónica Maria Jarski
  To help marketers best use Google Product Listing Ads, Adchemy researched PLAs, published a best-practices whitepaper, then created the following infographic featuring steps to success and a must-do list.
  Ad Copy, Advertising, Campaign Management, Copywriting, Customer Engagement, Customer Retention, Google, Lead Generation, Marketing Analytics, Product Marketing
• Content Marketing: Beyond GutenbergDoug Kessler
  Gutenberg's invention has had a fantastic run. But it's time for content marketers to cut the ink-stained umbilical cord and become digital content marketers.
  Ad Copy, Blogging, Content, Copywriting, Corporate Blogging, Creativity, Digital Marketing, High-Tech Marketing, Writing
• Five Tips to Emotionally Connect Readers to Your WritingChris Nosal
  Most bloggers don't know how to emotionally connect with readers and get them sucked into their blog posts and articles. Here, I want to give you five easy tactics to ...
  Ad Copy, Blogging, Content, Content Marketing, Copywriting, Creativity, Web Content, Web Copy, Writing
• Eye-Tracking Study: Native Ads Outperform Banner Ads [Infographic]Ayaz Nanji
  Consumers visually engage with native ads 52% more frequently than traditional banner ads and in an equivalent way to editorial content, according to a new study.
  Ad Copy, Advertising, Content, Customer Behavior, Research Summaries
• How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
  Ad Copy, Advertising, Content, Content Marketing, Copywriting, Creativity, Humor, Keywords, Web Content, Writing
• Increase the Value of Your Facebook CommunityJeff Herzog
  Facebook presents a robust opportunity for your to reach potential and current customers. If used correctly, it increases brand awareness and advocacy, lowers service costs, and drives loyalty and incremental ...
  Ad Copy, Advertising, B2C, Brand Awareness, Community, Content, Content Marketing, Customer Engagement, Digital Marketing, Facebook
• Lessons From the Greatest Marketer of All Time... Expelled From OxfordMatt D'alesio
  He is, of course, David Ogilvy, who was given the educational opportunity of a lifetime at the University of Oxford, then expelled (for undisclosed reasons). Here are some lessons you ...
  Ad Copy, Advertising, Career Management, Copywriting, Customer Acquisition, Customer Behavior, Direct Marketing, Product Marketing, Research, Television
• 7 Marketing Lessons (and an Infographic) for Next Year's Super Bowl Advertisers (and You)Jeffrey K. Rohrs
  This year's Super Bowl advertisers' near total failure to engage viewers beyond the TV screen led me to distill seven marketing lessons for any marketer looking to get more ROI ...
  Ad Copy, Advertising, Brand Awareness, Branding, Customer Acquisition, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Direct Marketing
• Five Critical Elements in a Successful PPC Campaign
  "PPC campaigns can be a costly game when they aren't well-planned and wisely implemented," writes Charles Dearing in a guest post at Brandignity. "So, don't waste your time and money ...
  Ad Copy, Keywords, Landing Pages, PPC Campaigns

Ad Copy: Online seminar broadcasts from the best minds in marketing

• How to Get the Most Out of Your Facebook AdsBroadcast on 5/17/2012 with Eshwar Belani
  Learn how to dramatically improve the effectiveness, reach, and ROI of your Facebook campaigns and how to use ad targeting and optimization tools outside of Facebook to create, launch, and test thousands of ads targeted at just as many (if not more) micro-segments.
  Ad Copy, Advertising, Brand Positioning, Community, Customer Behavior, Digital Marketing, Facebook, Interactive Marketing, Social Media, Social Networking
• How to Create Advertising Campaigns that Make Men Do What You WantBroadcast on 5/28/2009 with Steve McNamara
  Now's your chance to learn how to think like the Creative Director of a bigshot ad agency.
  Ad Copy, Advertising, Branding, Copywriting, Direct Marketing, Positioning, Print Collateral, Social Media

Ad Copy: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Monetize Your Website with Google Ad SenseReleased on 1/25/2013 with Chloe Spencer
  In just 10 minutes, you'll discover important tips on how to get your site approved by Google.
  Ad Copy, Advertising, Digital Marketing, Google, Interactive Marketing, Marketing Strategy, Marketing Tips, Take 10, Websites