Positioning Statements: How-to articles covering the latest marketing tactics, tips, and strategies.

• Drive Business Success With a Winning Marketing ConceptMartha Guidry
  Behind every successful product, service, or brand lies a powerful concept. Do you have one? Learn what it takes to craft a winning marketing concept, and why having one is ...
  Branding, Content, Marketing Strategy, Positioning Statements, Product Marketing, Targeting
• 'Branding 101' for New Employees [Slide Show]Sarah Baker
  Have you properly educated your employees about your brand? Branding 101 is a critical component of new-hire orientation for every company. Here are six items you should include in your ...
  Branding, Logos, Positioning Statements, Taglines, Writing
• Is Your 'About Us' Page Effective?Kevin B. Levi
  For a small B2B business, the second most important page on its website after its homepage is its "About Us" page. Learn a highly effective formula for creating content for ...
  B2B Marketing, Brand Positioning, Branding, Positioning Statements, Small Business, Value Propositions, Web Copy, Website Design, Writing
• How to Craft a B2B Position Statement That Boosts Your Brand
  How important is a well-crafted position statement in today's B2B marketplace? Done correctly, it could be the key to defining who you are—and what differentiates your brand from the competition. According ...
  B2B Marketing, Brand Equity, Positioning Statements
• Sales Secrets of an Interactive Biz-Dev Guy (Part 1): Cold-Calling for Fun and ProfitKevin Arthur
  If you're able to just snap your fingers and make work appear on command, more power to you. If not, and you ever find yourself having to do some sales, ...
  Collaboration, Positioning Statements, Sales, Targeting
• Design: The New Corporate Marketing StrategyTed Mininni
  While business executives quite correctly view that innovation built into new products and services is important, few have understood that the cornerstone of groundbreaking innovation is design. And even more ...
  Branding, Customer Experience, Marketing Strategy, Positioning Statements
• Marketing Challenge: Getting Customers to Act on Direct ResponseHank Stroll
  Direct mail remains a successful way to reach customers. The trick, of course, is getting customers to act on the mail. How can a marketer increase response rates?
  Copywriting, Direct Marketing, Marketing Challenges, Positioning Statements, Testimonials, Testing
• SWOT Team: Climbing the Wobbly Corporate Marketing LadderHank Stroll
  This week: How do you find the tools you need to be successful in a new marketing position? Also this week, read your answers to: How do you stand out ...
  Marketing Challenges, Positioning Statements, Targeting, Value Propositions
• Marketing Is ListeningMichael Fischler
  Marketing is all about the same thing: understanding the marketplaces and letting them know that you understand them. But are you listening, or, like most companies, talking?
  Market Research, Positioning, Positioning Statements, Print Collateral, Sales
• The Fundamental Flaw in Creating Your Uniqueness (USP)Sean D'Souza
  Finding your unique selling proposition might be a case of simply asking the right question.
  Positioning, Positioning Statements, Sales, Targeting

Positioning Statements: Online seminar broadcasts from the best minds in marketing

• Small Business Series: Positioning, Naming and TaglinesBroadcast on 7/20/2007 with Michael Goodman
  Most small businesses can't afford to invest thousands of dollars in advertising and promotion every week. They have to rely on making the greatest possible impact with a small budget. The starting point for many of them is a well-thought-out positioning statement that captures the essence of the company and then gets translated into a meaningful and memorable tagline.Take a practical look at positioning as the cornerstone of a marketing plan and the basis for naming, taglines and brand building.
  Marketing Tips, Naming, Positioning, Positioning Statements, Small Business, Taglines
• Writing a Marketing Plan for Entrepreneurs and Small Business: From Blank Page to PresentationBroadcast on 6/9/2005 with Michael Fischler
  A marketing plan is the single most important guidepost you’ll have to maximize effectiveness and minimize the risk of marketing. Learn how to get the most out of your marketing plan.
  Market Research, Marketing Plans, Positioning Statements, Pricing, Small Business, SWOT, Value Propositions, Writing

Positioning Statements: Marketing downloads for the busy professional

• Small Biz How-To Guide: Positioning, Naming & Taglines
  Spot-on positioning leads to names that attract customers and taglines that sing. Get your small business on the track to marketing success.
  Naming, Positioning, Positioning Statements, Small Business, Taglines