Product Management: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Steps to Ensuring Your Strategy Achieves ResultsLaura Patterson
  Many companies at all stages invest time in planning but lack the processes and leadership needed to ensure a strategy achieves the desired results. Failure is expensive and wastes precious ...
  Campaign Management, Email Campaigns, Management, Marketing Challenges, Marketing Operations, Marketing Tips, Measurement, Metrics, Product Management, Promotions
• Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
  Marketing Strategy, Mobile Marketing, Product Management, Smart Phones, Technology
• Mobile Innovation (Part 4): Innovating Product Offerings Through MobileChristina "CK" Kerley
  Your customers, whether consumer or executive audiences, expect you to use the same mobile technology that has improved their lives to also improve the products and services they use: your ...
  Customer Behavior, Digital Theory, Marketing Strategy, Mobile Marketing, Product Management, Product Marketing, Technology
• Big Disconnect: Only 12% Implementing Big Data StrategyVahe Habeshian
  Despite the hype, most organizations have yet to develop and implement a Big Data strategy, and few are taking advantage of product, customer, and other data sources, according to a ...
  Business Intelligence, Customer Insight, Data, Digital Theory, Management, Marketing Dashboards, Measurement, Product Management, Research Summaries
• Product Portfolio Management: Are You Working on the Right New Products?Rick Steinbrenner
  Are you able to make sure you're properly resourcing your new-product portfolio? And do you have the tracking tools you need to make sure those products launch on time?
  Brand Management, Management, Positioning, Product Management, Product Marketing
• From Tampons to Tablets: The Best and Worst Product Names of 2012Laurel Sutton
  We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the course of a year. So here are the most inspired ...
  Branding, Naming, Positioning, Product Management, Product Marketing, Taglines
• Your Brand and Nine Legal Issues Related to Patent, Trademark, and CopyrightBrett Gold
  Protecting your brand, one of the most fundamental aspects of your market presence, is not something that should be taken lightly or ignored. From the very beginning of your business, ...
  Brand Management, Branding, Management, Product Management, Product Marketing, Reputation Management
• The State of Innovation in Today's Companies and the Role of TechLenna Garibian
  Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
  Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Product Management, Product Marketing, Research Summaries, Social Media
• Three Tips When Naming Your Company or Product
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Small Business GTTP is the last ...
  Brand Management, Brand Positioning, Naming, Positioning, Product Management
• Six Ways to Rally Your Company During a Rebrand (and How Your Agency Can Help)Molly Rice
  A rebrand requires a compelling vision that can be understood and articulated by all—starting with your company's leadership and employees. After all, if they haven't bought into the rebrand and ...
  Brand Management, Brand Positioning, Branding, Positioning, Product Management

Product Management: Online seminar broadcasts from the best minds in marketing

• Ten Best Practices for Performing Competitive TeardownsBroadcast on 7/26/2012 with Sean Campbell
  You'll learn the do's and don'ts of acquiring competitors' solutions, methods to perform the teardown effectively and fairly, and how you can use the results to improve your marketing and sales collateral.
  Benchmarking, Brand Management, Brand Positioning, Market Research, Marketing Strategy, Positioning, Product Management

Product Management: Marketing downloads for the busy professional

• Customer-Centric Innovation: How Companies Engage Customers in Product Development and Radical Innovation
  Engaging your customers can help increase satisfaction, loyalty, and brand awareness. This research report will help you understand the role of customers in product development.
  Customer Advisory Programs, Customer-Centric, Market Research, Product Management