• Segment Email and Social Networks for a Vitamin-Power Boost by Stephanie Miller
  Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects.
  More articles on Customer Relationships, Email Lists, Email Marketing, Facebook, Segmentation, Social Networking
• Grow Your Opt-in Email List: A Five-Step Guide by Kimberly Smith
  Consistently expanding your opt-in list is one means of further increasing your email returns. The following five-step program is aimed at helping you achieve that goal.
  More articles on Copywriting, Customer Experience, Email Lists, Email Marketing, Landing Pages, Promotions, ROI, Social Media, Testing, Trade Shows/Events, Website Design
• In Email, Emphasize Quality, not Quantity by Louis Chatoff
  Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram ...
  More articles on Copywriting, Email Lists, Email Marketing, Websites, Writing
• Put Your Site Search to Work and Improve Your Targeted Marketing, Part 1 by Shaun Ryan
  If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data ...
  More articles on Branding, Customer Relationships, E-Commerce, Email Lists, Keywords, Online Marketing, ROI, Websites
• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base by Ruth P. Stevens
  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) with the cost of email (about a penny apiece) any B2B marketer is going to prefer using email as the ...
  More articles on B2B Marketing, Creativity, Email Lists, Permission Email Marketing, Targeting, Trade Shows/Events, Website Design
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media by Ross Kramer
  There are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ...
  More articles on Brand Awareness, Channel Marketing, Community, Customer Retention, Email Lists, Email Marketing, Social Media, Social Networking
• Spring Is Here: Time to Unclutter Your Email Marketing by Karen Talavera
  Here are five essential areas of any email marketing program that are worth poking around in. Turn over some rocks, and don't hesitate to dump anything you discover underneath that shouldn't be there. In the spirit of spring, let's do ...
  More articles on Email Lists, Email Marketing, Permission Email Marketing, Testing, Writing
• Improve Your Email Marketing Through Segmentation by Michael Clark
  Not all customers are alike, and what appeals to one may not interest another. Therefore, it is important that you connect the message you are sending to your customers' differing interests. Email messages that are segmented, targeted, and relevant to the ...
  More articles on Email Lists, Email Marketing, Segmentation, Small Business, Surveys, Targeting
• Four Key Components of E-Newsletter Advertising by Drew Adams
  How do companies reap solid advertising ROI from email newsletters? They incorporate four key marketing tactics into their campaigns: relevancy, list quality, design, and tactical landing pages. And then they apply them, like this....
  More articles on Advertising, Email Hygiene, Email Lists, Hiring Outside Resources, Marketing Tips, Mobile Marketing, Newsletters, Targeting
• 10 Email Marketing Tips for Small Business Owners by Kara Trivunovic, Andrew Osterday
  Email is a medium for economically and effectively marketing your small business. But most everything out there that provides guidelines, best-practices, and advice on the application of the channel to your marketing efforts are largely geared toward bigger businesses. Until now, ...
  More articles on Email Lists, Email Marketing, Email Service Providers, Marketing Tips, Small Business
• Bring Deliverability and Design Together to Maximize Email Marketing Success by Neil Anuskiewicz
  Getting your permission-based email marketing emails into the inbox and ensuring that your email design is just right are closely related. Here is some useful information on the nexus between the two as well as on doing both well.
  More articles on Email Deliverability, Email Lists, Email Marketing
• Five Small-Business Email Customer Lifecycle Tactics for the New Year by Kara Trivunovic, Andrew Osterday
  It's probably no surprise that the process of acquiring new customers comes with one of the higher price tags of any of your marketing initiatives. The value of growing your customer base is obvious: the potential to sell more products ...
  More articles on Email Lists, Email Marketing, Marketing Tips, Small Business, Targeting
• Use Welcome Emails to Drive Engagement and ROI by Loren McDonald
  A good opt-in procedure lays the foundation for a strong email program. But a well-thought-out series of welcome emails will help turn your newcomer into a long-term subscriber.
  More articles on Email Lists
• Three Key Tips to Minimize Email-List Churn by Loren McDonald
  It's a fact of list life: You're always going to lose a chunk of your email list to bounces, unsubscribes, and spam complaints. In the past, you might have just shrugged off this loss—typically 30 percent or more annually—because you ...
  More articles on Email Lists, Email Marketing, Marketing Tips, Writing
• Email Deliverability Is in Your Hands by Adam Covati
  Deliverability is high up on the list of an email marketer's concerns. In fact, a recent report from Jupiter Research, the 2008 Email Marketing Buyer's Guide, found that deliverability is the number-one consideration for marketers when selecting an email service ...
  More articles on Email Deliverability, Email Hygiene, Email Lists
• CAN-SPAM: Basic Real-World Compliance Tips for Marketers by Neil Anuskiewicz
  In 2003, the Controlling the Assault of Non-Solicited Pornography And Marketing Act (CAN-SPAM Act) became law. It was a big step toward cleaning up the "Wild West" of email marketing. Continuing that clean-up, earlier this year the Federal Trade Commission (FTC) ...
  More articles on CAN-SPAM, Email Lists, Email Marketing, Spam
• Boost Email Marketing Response With List Segmenting and Triggered Emails by Neil Anuskiewicz
  If you are an email marketer who is doing traditional "batch and blast" email marketing, now's a good time to start segmenting and sending triggered emails. Doing so allows you to send more relevant emails and achieves better response from ...
  More articles on Email Lists, Email Marketing, Segmentation
• Email Hygiene: Six Ways to Polish Your List by Eric Groves
  You already know the importance of a permission-based email list. You even practice list segmentation to improve the relevance of the emails you send to your customers and prospects. But how much time do you devote to cleaning your email list? ...
  More articles on Email Hygiene, Email Lists, Email Marketing
• Minimize List Churn by Reducing Unsubscribes by Loren McDonald
  Reducing the number of people who unsubscribe from your mailing list is one of the key ways to minimize list churn and in turn make it easier to grow your list. That doesn't mean you make it harder for people to ...
  More articles on Email Lists, Email Marketing
• Four Ways to Grow Your Email File Organically: It Is So Worth the Wait by Kimberly Snyder
  All email marketing managers search for ways to grow their subscription files, and many options and opportunities exist to grow subscription files organically. Unfortunately, some email marketers still rely on purchasing permission-based lists as a means to increase their email file. ...
  More articles on Email Lists, Email Marketing, Landing Pages, Website Design

See all 64 marketing articles related to Email Lists

• Wonder-Twin Powers, Activate!
  Inactive subscribers are a conundrum for email marketers. Although they treat your messages with apparent indifference, they never opt out; as a result, you continue to send messages that they ...
  More articles on Email Lists, Email Marketing, Marketing Tips
• Want Spam With That Spam?
  A few years ago, Neil Schwartzman downloaded—but never used—the trial version of an anti-spam software program. "It turned out it was Windows-only," he explains at his blog, "so I never ...
  More articles on Email Lists, Email Marketing, Spam
• Is This Stamp-Worthy?
  "Stamps (remember those?) make direct mail work," says Seth Godin in a post at his blog. "Because it costs money to send a piece of junk mail, you'll think two ...
  More articles on Email Lists, Email Marketing, Word of Mouth
• Get Out That Rake
  "Dog Whisperer" Cesar Millan had a problem. With an abysmal delivery rate of 81.29 percent, his email campaigns weren't getting through to many of the people who wanted them. "The ...
  More articles on Email Deliverability, Email Lists, Email Marketing
• Don't Try That Around Here
  Laura Atkins, in a blog at Word to the Wise, recently invited the blogosphere to comment on a reader's claim that direct-mail catalog marketers would soon begin to rent and ...
  More articles on Direct Marketing, Email Deliverability, Email Lists, Email Marketing
• Low-Tech and Lovin' It
  You probably invite customers to join your email list during their online activity, but do you have list-building strategies for offline interactions? Andy Sernovitz uses a post at Damn! I ...
  More articles on Creativity, Email Lists, Lead Generation, Marketing Analytics
• How's This for Passing the Buck?
  One year ago, Lynda Partner wrote—but did not publish—a blog post that eviscerated a software company for taking liberties with her email address, and then treating her complaint with stunning ...
  More articles on Customer Experience, Email Lists, Email Marketing, Marketing Tips, Spam
• Mind if I Take a Peek?
  In an article at MarketingProfs, Josh Nason suggests you might be letting valuable customer data go to waste. "In every campaign that you send out," he says, "you should have ...
  More articles on Customer Engagement, Email Lists, Email Marketing, Landing Pages, Segmentation, Website Design
• The Horror! The Horror!
  Anyone who works in email marketing will have occasional nightmares about a campaign that goes horribly, horribly wrong. And in a post at Don't Drink the Kool-Aid, Jon Bailey tells ...
  More articles on Email Lists, Email Marketing, Marketing Tips
• Stop Repeating Yourself
  "In the world of multi-channel and [multi]-location opt-in and opt-out, how do you keep your lists in sync?" asks Dylan Boyd in a post at the Email Wars blog. "Can ...
  More articles on Email Lists, Email Marketing, Marketing Tips
• Latest List-Growing Strategies
  In cooperation with Ball State University and the Email Marketers Club, ExactTarget studied 18 methods used by marketers to build an email list. Among the results published in its 2009 ...
  More articles on Email Lists, Email Marketing, Marketing Tips
• Conversionary Tactics
  While most retailers have experienced various degrees of tumult during this recession, the picture isn't entirely gloomy. A recent survey by Internet Retailer, for instance, shows many online-only businesses have ...
  More articles on Email Lists, Email Marketing, Recession
• Hello? Is There Anybody In There?
  We hear lots of advice about maintaining a clean list, and much of it centers on how to handle subscribers who seem uninterested in your messages. At a certain point, ...
  More articles on Email Lists, Email Marketing, Segmentation, Social Networking
• Great. More Spam Jargon.
  When you read about spam in email marketing blog posts and articles, you probably notice writers rarely pause to define industry-specific lingo. While you undoubtedly know what block, bounce and ...
  More articles on Email Hygiene, Email Lists, Email Marketing, Marketing Tips, Spam
• This Space For Rent
  Your e-newsletter is an excellent tool for maintaining customer relationships. But it can also generate income if you offer cool ad space in it.  In a recent article at MarketingProfs, Drew Adams ...
  More articles on Advertising, Email Lists, Email Marketing, Newsletters, Targeting
• How to Kill Your Email List
  "Tough economic times increase the pressure on marketers to hit their goals for open rate, click-throughs, conversions, and new email subscriber acquisition," says DJ Francis at the Online Marketer Blog. ...
  More articles on Email Lists, Email Marketing
• Just Let 'Em Go, OK?
  According to a post at the True You Marketing (TYM) blog, "Dennis McConnell … sailed merrily into the office … only to find seven unsubscribe messages in his inbox." All ...
  More articles on Customer Retention, Email Lists, Email Marketing, Permission Email Marketing
• When Less is More
  You've crossed all your marketing t's and dotted all your best practices i's with a relevant, enticing offer sent only to subscribers who opted in to your campaigns. You're anxious ...
  More articles on Email Lists, Email Marketing
• Did You Clean That?
  "Fifty million people changed their email address last year," says Eric Groves. "How many of those are on your email list right now?" ...Not happy with your answer to that ...
  More articles on Email Hygiene, Email Lists, Email Marketing

See all Daily Posts in our library

Email Lists case studies, deconstructing real life examples and illustrating lessons learned

• How an Established Dot-Com Used Interactive Email to Increase Its Click-Through Rate and Cut Unsubscribe Requestsby Monster Worldwide (Nasdaq: MNST)
  Monster.com, an established online staffing firm, needed new ways to reach its core audience of busy corporate human resources professionals. In the third quarter of 2006, Monster revamped its main email marketing campaign to make it more interactive and personal. Monster representatives now send their contacts a short text email that includes a click-to-view link to an interactive presentation about Monster's services. Monster credits the new approach with generating greater sales from existing customers, more leads from potential customers, and a higher click-through rate than ever before.
  More case studies on Case Studies, Email Campaigns, Email Lists, Interactive Marketing, Targeting

See all Case Studies in our library

Email Lists online seminar broadcasts from the best minds in marketing

• Getting Through and Staying Clean: Improving Your Email Sender ReputationAttendee rating:  - 8/15/2008
  More seminars on Customer Relationships, Email Campaigns, Email Deliverability, Email Hygiene, Email Lists, Email Marketing, Permission Email Marketing
• How to Develop Quality e-Newsletter Content Without Breaking the BankAttendee rating:  - 4/19/2007
  More seminars on Creativity, Customer Engagement, Email Lists, Marketing Tips, Newsletters, Writing
• Crash Course #8: Email - The Power Channel in Direct Marketing TodayAttendee rating:  - 2/15/2007
  More seminars on Benchmarking, Copywriting, Customer Acquisition, Direct Marketing, Email Lists, Email Marketing, Metrics, Sales
• Crash Course #7: Integrated Media Planning in B-to-B Direct MarketingAttendee rating:  - 2/1/2007
  More seminars on B2B Marketing, Customer Acquisition, Direct Marketing, Email Lists, Marketing Tips, Telemarketing, Trade Shows/Events
• Crash Course #2: How to Build and Manage Your Marketing DatabaseAttendee rating:  - 11/2/2006
  More seminars on Customer Behavior, Direct Marketing, Email Lists, Marketing Tips, Surveys

See all On Demand Seminars in our library

Email Lists marketing downloads for the busy professional

• Email Marketing Benchmark Report 2008
  This 150-page Email Benchmark Report 2008 was developed by surveying our very own MarketingProfs members. Find out what the competition is doing so your 2009 email marketing budget makes sense!
  More tools on Email Deliverability, Email Lists, Email Marketing, Lead Generation, Lead Quality, Marketing Budgets
• Benchmark Survey: Email Marketing
  Link directly to the raw (aggregate) data in this 2005 survey of the ways companies are using email marketing, the cost savings they are experiencing, and the ways they combat list fatigue, declining open rates and other common email marketing challenges.With access to the raw data, you can view the results, and even filter them to see how a subset of companies in your country or industry answered. In this way, you can interpret the data in the most meaningful way for your business.
  More tools on Channel Marketing, Email Lists, Email Marketing, Landing Pages, Lead Generation, Segmentation, Testing
• Email Marketing Summit 2005 - MP3 Recording
  Email Marketing Summit 2005 - MP3 Recording
  More tools on Email Deliverability, Email Lists, Email Marketing, Marketing Tips
• Email Marketing Summit 2005 - Transcript
  Email Marketing Summit 2005 - Transcript
  More tools on Email Deliverability, Email Lists, Email Marketing, Marketing Tips

See all Tools and Downloads in our library