Marketing Resources: Chief Marketing Officer

• Three Keys to Accelerating Marketing Measurement and a Fact-Based Cultureby Laura Patterson
  If CMOs are to be accountable for marketing ROI, their organizations must have marketers who have data, analysis, and measurement skills. Here are three steps for effectively creating a fact-based culture.
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• The Evolution of Marketing Agencies and Consultanciesby Paul Roetzer
  The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.
  More articles on Chief Marketing Officer, Collaboration, Digital Marketing, Management, Marketing Strategy, Mobile Marketing
• Five Marketing Trends That Only a CMO Contemplating Career Suicide Would Ignoreby Tom Shapiro
  Marketing is changing and evolving at a rapid pace. Are you keeping up? Here are five major changes taking shape in 2012 that CMOs can't afford to ignore.
  More articles on Chief Marketing Officer, Customer Engagement, Digital Marketing, Marketing Strategy, Social Media
• CMOs, Gain Power: Don't Let Chief Marketing Obstacles Stand in Your Wayby David Wenger
  Where does the CMO fit in at your organization? How CMOs are positioned can affect the influence they have over major decisions. Here are four ways CMOs can gain the power needed to be effective.
  More articles on Chief Marketing Officer, Collaboration, Creativity, Management, Marketing Tips
• What CMOs Can Learn From Mixed Martial Artsby Matt Trocchio
  Those who think mixed martial arts athletes are merely cavemen pounding each other for sport need to realize that they may well be the strongest personal-branding experts in the marketing world. Those "brutes" are very often better at social media ...
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• The Three Ps of Marketing Operationsby Laura Patterson
  For Marketing to fully achieve maturity in marketing performance measurement and management—or just take it to the next level—the role of, and skills within, the marketing-operations function at a minimum needs to address three Ps: planning, process, and performance management.
  More articles on Chief Marketing Officer, Marketing Operations, Metrics
• Why CMOs Need Standardized Measurements—Just Like CFOs and COOsby Alexis Nahama, Greg Banks
  At many companies, Marketing can't match the financially relevant, standardized measurements produced by peers in Finance and Operations. That is a big problem, because the lack of financially relevant, standardized measurements weakens CMOs' stature. It doesn't have to be ...
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• Seven Tips for Successfully Outsourcing Marketing Operationsby Anurag Mehrotra
  If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing executive was to keep seven mantras in mind.
  More articles on Branding, Chief Marketing Officer, Management, Marketing Operations, Marketing Tips
• What Every CMO Should Know About Musicby Ruth Simmons
  Sir John Hegarty, the man behind the Levi's jeans and Lynx deodorant ads, once claimed, "Music is 50% of an ad's success." Yet even today very few metrics are regularly applied within the planning and creative processes to measure the ...
  More articles on Advertising, Brand Equity, Brand Loyalty, Chief Marketing Officer, Customer Engagement, Marketing Tips
• Why CMOs Need to Instill Better Measurement Discipline... Nowby Jim Lenskold
  Putting a measurement discipline in place involves going beyond the occasional campaign measurement or results tracking; it means establishing standard processes across the organization. Within large marketing organizations there are usually a few measurement "champions" who recognize the benefits of and ...
  More articles on Chief Marketing Officer, Collaboration, Marketing Analytics, Measurement, Testing
• Jump-Start Marketing Accountability: Three Ideas for Giving CFOs and CMOs Something Better in Commonby Kevin Clancy, Peter Krieg
  We're five or so years into the "Era of Accountability," and what do we have to show for it? Is marketing any closer to demonstrating to CEOs and CFOs what they're getting for their money? Are we marketers more comfortable ...
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• Tips for CMOs: Five Ways to Keep Your Team off the Chopping Blockby Robbie Baxter
  For most CEOs, good marketing is a bit like pornography—it's hard to define precisely, but they know it when they see it. Still, it's clear that one of the problems is that most CEOs cannot put their finger on what ...
  More articles on Career Management, Chief Marketing Officer, Collaboration, Management, Marketing Inspiration, Measurement, Metrics, Recession
• Staying Up in a Down Economy: Eight Marketing-Strategy Tips from Best Buy and Wipro CMOsby Roy Young
  Leading companies do not subscribe to the notion that marketing is a discretionary expense. They know that there is business opportunity during economic downturns, and marketing can lead the way.
  More articles on Chief Marketing Officer, Economic Crisis, Marketing Strategy, Marketing Tips
• Preparing for the Future: How the CIO and CMO Must Collaborate to Winby Paul Barsch
  In the past, the CMO and CIO have had a tenuous relationship, with both roles vociferously complaining about the other's lack of understanding, knowledge, and respect. But two powerful exponential trends are forcing Marketing and IT to communicate and collaborate like ...
  More articles on Chief Marketing Officer, Collaboration, Measurement
• Six Tips for a First-Time or Newly Appointed CMOby Michael Sprouse
  The most challenging part of a new Chief Marketing Officer's job is the first 4-6 months, when the marketing foundation is being poured. After that, it's all about delivering ongoing results and proving (and re-proving) the value that marketing provides. ...
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• For Whom the Bell Tolls: Not Necessarily the CMO—How to Survive and Thrive Insteadby Laura Patterson
  The role of the Chief Marketing Officer has evolved since some of the first CMOs, such as Mark Mears of Blimpie International and Phil Gospels-Strumpette of Coca-Cola, came on the scene in early 1990s. The CMO role—which initially tended to emphasize ...
  More articles on Chief Marketing Officer, Marketing Challenges
• How to Build 'Master-Planned' Customer Communities—Not Shantytownsby Adrian Ott
  Just as city planners utilize master plans to promote healthy municipal growth, a "Customer Community Master Plan" enables marketing executives to determine an overall customer interaction plan that will allow your company and its relationships to thrive and prosper. In ...
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• Beyond the 4Ps: The 5Ts of Marketing Operationsby Adrian Ott
  What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, it goes beyond the 4Ps (Product, Price, Place, Promotion), and 3Cs (Customers, Competitors, Corporation), to fully round out the marketing ...
  More articles on Chief Marketing Officer, International Marketing, Marketing Operations, New Media
• Which Marketing Metrics Do You Really Need to Know?by Nicholas Watkis
  A recent book, "Marketing Metrics: 50+ Metrics Every Executive Should Master " (Wharton, 2006), claims that there are over 50 metrics every executive should master. Faced with such a daunting number, most marketers are likely to want to know which ...
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• Five Goals of Effective Chief Marketing Officersby Suzanne Lowe
  The role of the Chief Marketing Officer, a title almost unheard of 10 years ago, will continue to expand in the next decade. Marketing is evolving from an art into a science—and it's about time. As CMOs begin to embrace their ...
  More articles on Chief Marketing Officer, Collaboration, Economic Crisis, Marketing Smarter, Metrics, Recession, Services Marketing

See all 26 marketing articles related to Chief Marketing Officer

• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn ...
  More articles on Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media
• IBM: CMOs Struggle to Keep Up With Digital, Social Marketing
  Most of the world's top marketing executives understand the dramatic shifts occurring in the way they engage with customers, but still struggle to manage the change, according to a new ...
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• CMOs: Budgets, Hiring Up; Optimism Down
  Despite a lack of confidence in the overall US economy, CMOs are planning to increase spending on all forms of marketing over the next 12 months, particularly the share of ...
  More articles on Chief Marketing Officer, Forecasts, Marketing Budgets, Research Summaries
• CMOs Ramping Up Budgets, but Accountability Is Key
  Marketing budgets are on the rise again: 57% of senior-level marketers say they are increasing their overall marketing spend in 2011; among them, most (26%) plan to increase budgets between ...
  More articles on Chief Marketing Officer, Forecasts, Marketing Budgets, Research Summaries
• CMOs: Budgets Shifting; Social Spend, Optimism Up
  Though social media spending is projected to constitute a growing share of companies' overall marketing budgets over the next 12 months, CMOs say, integrating social marketing into their overall strategies ...
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• Marketers Neglecting Demand Chain Performance
  As marketers focus on creative development and campaign execution, they often overlook the operational aspects of their go-to-market processes, resulting in the inefficient delivery of marketing materials to intended audiences ...
  More articles on Advertising, Chief Marketing Officer, Creativity, Marketing Plans, Marketing Smarter, Research Summaries
• CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend
  Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, ...
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• CMOs Want Measurable Results From Social Media
  Though 2009 may have been a trial run for many companies using social media, CMOs expect social initiatives to have a direct impact on their bottom lines in 2010, according ...
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Chief Marketing Officer online seminar broadcasts from the best minds in marketing

• No Cape Required: How to Become a Marketing Champion in Your OrganizationBroadcast on 10/27/2006 11:00:00 AM
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• How to Climb the B-to-B Marketing Career LadderBroadcast on 3/2/2006 11:00:00 AM
  More seminars on B2B Marketing, Career Management, Chief Marketing Officer, Job Search

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