Chief Marketing Officer: How-to articles covering the latest marketing tactics, tips, and strategies.

• Four Outside-the-Box Ideas to Better Understand Customer ExperienceLinda Ireland
  In the show "Undercover Boss," senior execs go undercover as frontline employees to see how the company is really doing and what customers experience. CMOs should try that, too—with these ...
  Chief Marketing Officer, Customer Experience, Customer Insight, Customer Relationships, Management
• 4 in 10 CMOs Feel Unprepared for Challenges Ahead [Infographic]Ayaz Nanji
  Nearly four in 10 chief marketing officerssay they do not have the right people, tools, and resources to meet their marketing objectives, according to a recent report.
  Chief Marketing Officer, Digital Marketing, Marketing Budgets, Marketing Challenges, Marketing Operations, Research Summaries
• Marketing and IT: Big Data an Obstacle, an Opportunity, and Key to Customer-Centricity
  Though frequently at odds, marketing and IT executives agree that harnessing Big Data is imperative to building a customer-centric corporate culture; they also agree that a lack of alignment, rigid ...
  B2C, Business Intelligence, Chief Marketing Officer, Customer-Centric, Customer Insight, Data, Management, Market Research, Marketing Challenges, Measurement
• Vine for Events, Social Business Leadership, Pinterest Secret Boards... The Week in Social Media #SocialSkimAngela Natividad
  Find out how Twitter's getting into e-commerce and why Vine may unseat Instagram as the go-to app for live events. Learn how to use Vine for campaigning, how to maximize ...
  Advertising, B2B Marketing, Chief Marketing Officer, Creativity, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Management, Marketing Strategy
• Five Tips for Building a Case for Marketing in the BoardroomChris Chariton
  Marketing is often viewed as a cost center, and marketers meet resistance when their budgets are being approved. But Marketing is an asset, and you need to position it to ...
  B2B Marketing, Career Management, Chief Marketing Officer, Collaboration, Customer-Centric, Marketing Strategy, Measurement, Metrics, Sales, Strategy
• CMOs Expect Big Returns From Digital Marketing
  Though online marketing is still a work in progress for many organizations, most corporate management teams are fully supportive of digital investments, driven by the benefits of improved marketing ROI, ...
  Advertising, Chief Marketing Officer, Customer Engagement, Digital Marketing, Email Campaigns, Measurement, Mobile Marketing, Research Summaries, Strategy, Web Analytics
• Thriving in the Wild: Survival of the Fittest CMOsRich Beatty
  Once focused on defending their turf and justifying their domain, CMOs have evolved and now drive business value. They've morphed into a "super-species": Marketing's CEO. Learn five survival principles for ...
  Career Management, Chief Marketing Officer, Management
• Two Key Building Blocks for Creating a Marketing DashboardLaura Patterson
  Not having the right information means that you'll have to base your business decisions more on instinct and intuition than on facts. Having the right information readily available in a ...
  Chief Marketing Officer, Marketing Analytics, Marketing Dashboards, Metrics, Web Analytics
• CMO and CIO: A Beautiful Friendship?Jill Puleri
  As analytics become increasingly vital to understanding customers, CMOs can no longer enjoy the luxury of being naive about IT. Here are six steps CMOs can take to embrace technology ...
  Chief Marketing Officer, Collaboration, Management, Marketing Analytics, Technology
• Five Steps to Shifting Marketing's Capabilities to Meet Today's NeedsLarry Lucas, Hilary Fazzone
  Companies need up-to-date marketing capabilities to execute strategies that address today's changing environments and evolving customer needs. Learn how to shift your firm's capabilities, and give your strategies a fighting ...
  Career Management, Chief Marketing Officer, Management, Marketing Challenges, Marketing Operations, Marketing Strategy

Chief Marketing Officer: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Achieving True Sales and Marketing Alignment: Constant Contact's Rick Jensen on Marketing Smarts [Podcast]by Matthew Grant
  Rick Jensen heads up both sales and marketing at Constant Contact, which is an interesting predicament to be in, considering the evolving relationship between Marketing and Sales. I thought he might have something interesting to say about the subject. I ...
  B2B Marketing, Chief Marketing Officer, Customer-Centric, Email Marketing, High-Tech Marketing, Management, Marketing Operations, Marketing Smarts, Product Marketing, Sales and Advertising
• The Changing Agency/Client Relationship: Glenn Engler Talks to Marketing Smarts [Podcast]by Matthew Grant
  Senior-level marketers don't seem to believe their digital partners are adequately extending their service capabilities in the digital age. So how does an agency demonstrate that it "gets" digital? Glenn Engler, CEO of Digital Influence Group, answers that question in ...
  Chief Marketing Officer, Digital Marketing, Market Research, Marketing Smarter, Marketing Smarts, Podcasting, Social Media

Chief Marketing Officer: Online seminar broadcasts from the best minds in marketing

• No Cape Required: How to Become a Marketing Champion in Your OrganizationBroadcast on 10/27/2006 with Roy Young
  This seminar looks at practical ways marketing can address the top issues on the agenda of most organizations, thereby improving marketing’s power and influence and earning marketing a much deserved seat at the strategy table.
  Chief Marketing Officer, Collaboration, Management, Marketing Tips, Measurement, Metrics
• How to Climb the B-to-B Marketing Career LadderBroadcast on 3/2/2006 with Peter Santora, Nina Smith
  Today, the career path in B-to-B marketing has significant opportunities and challenges. Success requires an understanding of the needs of employers, and the skills and experience you need to get ahead. This seminar will show you how to do just that.
  B2B Marketing, Career Management, Chief Marketing Officer, Job Search