Case Studies: How-to articles covering the latest marketing tactics, tips, and strategies.

• Three Key Ways to to Help Your Business Find '2X' Profit GrowthJeanne Hurlbert
  Many companies turn to newer, hotter media and technology when they want to increase profits. But being successful isn't about tech; it's about effectively engaging customers. Here are three ways ...
  Case Studies, Customer Engagement, Customer Relationships, Market Research, Marketing Tips, Sales
• B2B Content Marketing: Trends and Benchmarks for 2012
  Content marketing is gaining in popularity: 83.5% of B2B marketers surveyed say they are stepping up their content marketing production over the next 12 months, up from the 71% who ...
  B2B Marketing, Blogging, Brand Awareness, Case Studies, Content Marketing, Copywriting, Ebooks, Lead Generation, LinkedIn, Research Summaries
• Five Tips for Case-Study Videos That Get Results
  We have short attention spans, and we don't have a ton of time to learn. Plus, the success models of companies like Kickstarter make it clear that the case-study video ...
  Case Studies, Content, Customer Engagement, Social Media
• Four Typical Weaknesses of Case Studies [Slide Show]Christian Gulliksen
  Case studies are meant to satisfy every professional's voyeuristic impulse—each an inspirational opportunity to observe the secret process that took a company from challenge to success. But just how useful ...
  Case Studies, Research, Writing
• Case Study: One Company's Clever Approach to Turning Online Transactions Into Social ExperiencesKimberly Smith
  Online testimonials are undeniably valuable, but they come after the sale. What if you could start that engine earlier? Learn how one company used Twitter and landing pages to boost ...
  Case Studies, Landing Pages, Online Marketing, Personalization, Testimonials, Twitter
• Follow AMEX's Example of a Successful Facebook CampaignKimberly Smith
  Sure, Facebook promotions can get you some "Likes," but is that all there is? Learn how American Express's Israel division used Facebook to gain valuable customer insight and deepen brand ...
  Brand Loyalty, Case Studies, Content, Customer Engagement, Facebook, Marketing Tips, Social Media
• Case Study: Why Targeting by Level of Engagement WorksBecca Wright
  The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, ...
  Case Studies, Creativity, Customer Engagement, Marketing Strategy, Targeting
• A Case Study in Landing Page Optimization: How to Double the Impact of Your BudgetBob Hebeisen
  Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...
  Case Studies, Copywriting, Landing Pages, PPC Campaigns, Testing, Website Design
• B2B Sales: Don't Spray and Pray, Tell Stories Instead [Video]Michael Harris
  Today, B2B buyers are busy, busy, busy... doing the work of multiple people. The last thing they have time for is a salesperson who takes a spray-and-pray approach: a generic ...
  B2B Marketing, Case Studies, Sales
• How to Improve Your Conversion Rate (A Case Study Approach)Paras Chopra
  You've managed to get people to your site, but how do you get them to convert? Learn three strategies—based on various case studies—for boosting your site's conversion rate.
  Case Studies, Customer Engagement, Landing Pages, Marketing Tips, Search Engines, SEO, Testing

Case Studies: Online seminar broadcasts from the best minds in marketing

• FREE: Cisco and the Social Web: Our Adoption and EvolutionBroadcast on 8/26/2010 with LaSandra Brill
  Learn how Cisco integrated social media into a product launch and reached ninety times the audience of previous launch campaigns, at one-sixth of the cost. Plus, hear how social media continues to play a large role in driving sales and product development at Cisco.
  Case Studies, Community, Marketing Smarter, Social Business, Social Media, Thought Leadership
• Tales from Twitterville: How Small Shops and Global Giants are Putting Twitter to WorkBroadcast on 4/8/2010 with Shel Israel
  Come hear real stories of how businesses have used Twitter to increase sales, avoid PR disasters and so much more. You'll see the power of Twitter and learn new ways to use this tool for marketing, customer service and simply engaging with your customers.
  Case Studies, Marketing Smarter, Marketing Strategy, Marketing Tips, Social Media, Twitter
• Leading Them by the Nose: How Web Visitors Follow the Scent of InformationBroadcast on 3/4/2010 with Jared Spool
  Got Web content? Are visitors successful finding it, or do they give up and hit the Back button?
  Case Studies, Customer Experience, Marketing Smarter, Web Content, Website Design, Websites
• Street Stories: Social Media and the Sales CycleBroadcast on 8/6/2009 with Chris Brogan
  How does "joining the conversation" help your marketing team convert some actual sales?
  Blogging, Case Studies, Marketing Strategy, Sales, Social Media, TV
• Telling a Story that Sells: Case Studies with HeartBroadcast on 2/14/2008 with Gail Z. Martin
  Compelling case studies invite prospects to place themselves in the story and imagine the rewards of their own successful outcome. Case studies become a marketer's secret weapon for creating an emotional link with valuable prospects.
  Case Studies, Customer Engagement, Marketing Tips, Print Collateral, Sales, Targeting, Writing
• B2B Web Power: How to Find, Create and Write the Content You Need, FastBroadcast on 9/15/2005 with Jonathan Kranz
  This seminar will show you how to write impactful content. In one convenient, 90-minute crash course, participants will acquire the practical skills they need.
  B2B Marketing, Blogging, Case Studies, Collaboration, Keywords, Marketing Tips, Web Content, Writing

Case Studies: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: Five Keys to Creating Case Studies That SellReleased on 3/22/2013 with Gail Z. Martin
  In just 10 minutes, you'll learn five quick and easy ways to put case studies to use for your business. You'll walk away with tactical advice for making your case studies stand out and achieving big sales results.
  Case Studies, Content, Feedback, Marketing Strategy, Take 10, Writing
• Take 10: 3 Ways to Block and Crush Your Biggest CompetitorReleased on 7/15/2011 with Stephen Denny
  In this Take 10, strategy and marketing consultant, Stephen Denny—author of "Killing Giants: 10 Strategies to Topple the Goliath in Your Industry"—arms you with three rules for winning business battles.
  Case Studies, Customer Engagement, Marketing Strategy, Marketing Tips, Take 10

Case Studies: Marketing downloads for the busy professional

• Marketing Automation Management: Basics and Best Practices
  Marketing automation can have a big impact on your sales and marketing efforts. Learn the ins and outs of marketing automation capabilities, how to make the best use of them, and resources for selecting the best system for you with MarketingProfs' Marketing Automation Management: Basics and Best Practices guide.
  Case Studies, Collaboration, CRM, Lead Generation, Market Research, Marketing Tips, Sales
• Influencer Marketing Success Stories
  Influencer Marketing Success Stories features 13 companies that have leveraged the influence of outspoken opinion-makers and ordinary online reviewers to achieve their marketing objectives. With examples including Forbes Digital and Virgin America, this new Case Study Collection will show you how use influencer to boost brand awareness, introduce new products, increase sales, and more.
  Brand Awareness, Case Studies, Customer Engagement, Customer Evangelists, Customer Relationships, Marketing Smarter, Sales, Word of Mouth
• Social Media Integration Success Stories
  Twitter. Facebook. LinkedIn. While these social media tools are all effective on their own, they work best when part of other marketing programs. See how 10 companies have maximized results by integrating social media into traditional marketing efforts.
  Case Studies, Community, Customer Engagement, Customer Loyalty, Email Marketing, Referrals, Segmentation, Social Media, Videos
• Website Conversion Success Stories
  Many marketers spend too much time and money trying to get people to visit their sites, and not enough boosting the number of sales from the people already visiting. See how 11 companies, including Jelly Belly Candy Company and Kinaxis, are transforming their landing pages, and get great ideas for optimizing your own site to increase sales.
  Case Studies, Customer Engagement, E-Commerce, Search Engine Marketing, Website Design, Websites
• LinkedIn Success Stories
  LinkedIn is used by 55 million professionals as a place to network, trade advice, and demonstrate business expertise. See how 11 companies, including PR firms, advertising agencies, and software companies, are using LinkedIn to show expertise, generate leads, and conduct research.
  Case Studies, LinkedIn, Market Research, Marketing Tips, Social Networking, Thought Leadership
• Mobile Marketing Success Stories
  Mobile marketing campaigns can be inexpensive, easy to execute, and very profitable. See how 8 B2B and 11 B2C companies are using SMS, mobile websites, mobile ads, Smartphone applications, and Bluetooth marketing to achieve huge results.
  Branding, Case Studies, Customer Relationships, Lead Generation, Mobile Marketing, Sales, Smart Phones, SMS
• A Step-by-Step Guide to a Social Media Program: Everything you need to know about establishing your strategy, policy and team
  The adage “think before you speak” has now become “think before you write.” In this age of instant messaging, businesses need to wield their online words thoughtfully. Check out MarketingProfs “A Step-by-Step Guide to a Successful Social Media Program” to learn how to create your social media strategy, policy and team.
  Case Studies, Collaboration, Customer Engagement, Management, Market Research, Marketing Plans, Marketing Strategy, Social Media
• Email Success Stories: How 11 companies are pushing the (electronic) envelope
  Propel your email marketing efforts beyond the subject line. Read Email Success Stories: How 11 companies are pushing the (electronic) envelope to learn how to convert your emails into money-making machines.
  Branding, Case Studies, Customer Relationships, Email, Email Deliverability, Email Marketing, Lead Generation
• Twitter Success Stories: How 11 Companies are Achieving Their Marketing Objectives—140 Characters at a Time
  Twitter’s brief tweets let you communicate with friends and family. But did you know that those 140 characters can also build your business? Read Twitter Success Stories: How 11 companies are achieving their marketing objectives, 140 characters at a time.
  Branding, Case Studies, Customer Engagement, Social Media, Social Networking, Twitter