Blog Comments: How-to articles covering the latest marketing tactics, tips, and strategies.

• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 1 of 3)Tommy Walker
  "Content marketing strategy" is a phrase that gets thrown around quite a bit, but how well do we really understand it? Not well at all, which is why content marketers ...
  Blog Comments, Blogging, Content, Content Marketing, Direct Marketing, Inbound Marketing, Lead Generation, Marketing Strategy, Sales, SEO
• Back to the Blogging Basics [Slide Show]Christian Gulliksen
  Here's timely refresher in the ABCs of developing and keeping a loyal blog readership—some seemingly obvious, but all-too-often ignored, best-practices.
  Blog Comments, Blogging, Content, Web Content, Writing
• Four Reasons It Pays to Have a Company BlogChris Lee
  Having a strong online presence is essential in today's economy, and an excellent way to ensure such a presence is to establish a blog that's connected to your company website.
  Blog Comments, Blogging, Content, Content Marketing, Corporate Blogging, Customer Relationships, SEO, Social Media, Trade Shows/Events
• Dissecting Social Media Buzz on Controversial Topics
  Not all social media conversations, particular those related to controversial health topics, are legitimate or authentic, according to a study by KDPaine & Partners that explores the nature of viral ...
  Blog Comments, Blogging, Facebook, Research Summaries, Social Media, Twitter, User-Generated Content, Word of Mouth, YouTube
• Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)C. Wise
  If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to ...
  Blog Comments, Blogging, Links, Public Relations, Small Business, Websites
• SEO and Comment Spam: A Cautionary Tale
  If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  Blog Comments, Brand Equity, Search Engine Marketing, Social Media
• Three Ways to Boost Blog Comments and Your SEO Program
  You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  Blog Comments, Community, Search Engine Marketing, SEO
• What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of BloggingLisa Petrilli
  My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be ...
  Blog Comments, Blogging, Market Research, Networking, Twitter, Writing
• Talk to the Hand
  If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
  Blog Comments, Blogging, Small Business, Writing
• Trust Agents: The New Digital NativesChris Brogan, Julien Smith
  What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're ...
  Blog Comments, Collaboration, Community, Customer Behavior, Networking, Social Media, Social Networking

Blog Comments: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Everybody Makes Mistakes: David B. Thomas on Social Media Policies [Podcast]by Matthew Grant
  David B. Thomas, senior director of content and community for Salesforce Marketing Cloud and author of The Executive's Guide to Enterprise Social Media Strategy, discusses social media policies.
  Blog Comments, Blogging Policy, Community, Corporate Blogging, Marketing Smarts, Social Media, Social Networking, Twitter

Blog Comments: Online seminar broadcasts from the best minds in marketing

• Next Steps with Your Blog: Building Excitement, Readership and CommunityBroadcast on 3/27/2009 with Mack Collier
  Starting a blog is step one. Now, how do you get readers engaged?
  Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word of Mouth
• Not Blogging Yet? What Marketers Need to Know to Get StartedBroadcast on 3/26/2009 with Mack Collier
  Blogging isn't new, but if you're new to blogging, this seminar is your best starting point.
  Blog Comments, Blogging, Creativity, Customer Engagement, New Media, Social Media
• Inside Secrets for Using Blogs Effectively in Your Marketing MixBroadcast on 6/14/2007 with Josh Hallett
  Learn how to take monitoring to the next level. Discover how customers, clients and bloggers help generate content and ideas for your blog. What can you learn from your customers?
  Blog Comments, Blog Monitoring, Blogging, Social Media, Word of Mouth
• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixBroadcast on 1/26/2006 with Paul Rosenfeld, Anil Dash, DL Byron
  This seminar looks beyond the hype to talk about how marketers can take advantage of blogs to develop a direct dialogue with their customers to build brand awareness, increase customer retention and improve the bottom line.
  Blog Comments, Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, RSS

Blog Comments: Marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing