Marketing Resources: Blog Comments

• Five Ways to Quickly Build Backlinks (and Get Relevant Traffic)by C. Wise
  If you're a small business, building backlinks to your website can be an effective way to gain traffic and increase revenue—no matter what your industry. Here are five ways to kick off your link-building with ease.
  More articles on Blog Comments, Blogging, Links, Public Relations, Small Business, Websites
• What I Did Right: How I Averaged 80 Comments and 135 Tweets in My First Week of Bloggingby Lisa Petrilli
  My first-ever two blog posts have received 159 comments and have been tweeted 272 times. I'm simply stunned. But my foray into blogging has shown me that it can be a Herculean task to keep up with responding to comments ...
  More articles on Blog Comments, Blogging, Market Research, Networking, Twitter, Writing
• Measuring What's Meaningful in Social Mediaby Mack Collier
  How do you measure the effectiveness of your social media efforts? Many companies are not properly tracking the right metrics. Or they are tracking the right metrics but aren't applying those metrics to their full effect. Here's a look at ...
  More articles on Blog Comments, Links, Measurement, Metrics, Social Media, Twitter
• Trust Agents: The New Digital Nativesby Chris Brogan, Julien Smith
  What are so-called Trust Agents? Trust Agents have established themselves as non-sales-oriented, non-high-pressure marketers. They are digital natives using the Web to be genuine and to humanize their business. They're interested in people (like prospective customers, employees, and colleagues), and ...
  More articles on Blog Comments, Collaboration, Community, Customer Behavior, Networking, Social Media, Social Networking
• How To Generate Blogger Buzz: Eight Proven Tipsby Kimberly Smith
  For those accustomed to traditional PR, the blogosphere seems an entirely different beast—but one that has the potential to turn your message into a viral sensation. The following eight tips will help you capture the right kind of attention from ...
  More articles on Blog Comments, Blogging, Creativity, Humor, Personalization, Public Relations, Targeting
• Why All the Talk About Dog Food?by Aaron Strout
  Have you ever heard the expression "eat your own dog food"? It's a concept that essentially means that one is "walking the talk," or leading by example. Many companies have talked about being "customer-focused," but how many really are? Unfortunately, ...
  More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Social Media, Social Networking
• Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Effortsby Mack Collier
  Companies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can ...
  More articles on Blog Comments, Community, Customer Engagement, Customer Relationships, Facebook, Social Media, Social Networking, Twitter, Value Propositions, Word of Mouth
• Four Reasons Why You Should Be Obsessed With Your Blog's Trafficby Mack Collier
  When a company launches a blog, it wants to know all it can about the traffic coming to the site, particularly the amount of traffic. But is traffic volume the best way to measure the performance of your blog? Here ...
  More articles on Blog Comments, Blog Monitoring, Blogging, Measurement, Referrals
• Honest to Blog: 5 Tips For Developing a Corporate Blogging Policyby Kimberly Smith
  The key to a corporate blog's success lies in a company's ability to earn the trust of its readers, and a well thought out blogging policy can provide the necessary foundation. Here are some of the factors any organization should ...
  More articles on Blog Comments, Blogging Policy, Blogging Strategy, Corporate Blogging, Feedback, Marketing Tips
• Seven Steps to a Successful Marketing Blogby Connie Reece
  How do you start from scratch yet create a top-ranked marketing blog in less than a year? If the author had anything close to a foolproof formula, she'd be making an infomercial right now rather than writing this article. Nevertheless, here ...
  More articles on Blog Comments, Blog Monitoring, Blogging, Marketing Tips, Writing
• Blogging Baby Steps: How to Join the Conversation Without Starting Your Ownby TJ McCue
  There is a healthy respect and fear-factor surrounding the blogosphere, een for those of us with some background in online community building. So let's start with some baby steps. Step one: Listen first, and then join the conversation.
  More articles on Blog Comments, Blogging, Targeting
• Eight Easy Ways to Grow Your Blogby Mack Collier
  The social media landscape over the last year or so has changed dramatically. Companies that were once skeptical about tools such as blogs are now blogging or considering starting one. Unfortunately, many companies that do so still have little idea ...
  More articles on Blog Comments, Blogging, Corporate Blogging, Customer Engagement, RSS, Targeting
• The Dark Side of Blogging: Warnings From Leading Bloggersby Michael Stelzner
  Many businesses and individuals have leaped blindly into the blog pool. Countless bloggers have found the water a bit too chilly and have abandoned blogging altogether. Still others are barely keeping their heads above water as they grapple with the ...
  More articles on Blog Comments, Blog Monitoring, Blogging, Writing
• Eight Ideas for Revitalizing Your Company Blogby Mack Collier
  After hearing all the buzz about blogs and how popular they are becoming, your company decided to dive into the blogging waters. But that was months ago, and even though you've posted a few times, your blog has gotten little ...
  More articles on Blog Comments, Corporate Blogging, Customer Engagement
• Brand Marketers, Meet Social Networks: Building Communities Without Jeopardizing Your Brandby Joe Lichtenberg
  Consumer-generated reviews. Blogging. MySpace. Viral marketing. There's no doubt about it, Web 2.0 is booming. And it's putting the power of the Web into the hands of individuals. At the same time, this shift in power is wreaking havoc with ...
  More articles on Blog Comments, Blogging, Branding, Customer Relationships, Social Media, Social Networking, Web 2.0, Word of Mouth
• The 12 Tenets of Social Media Marketing (and Why You Need to Learn Them)by BL Ochman
  The delicate relationship between management and marketing is a dance roughly akin to that between fox and hen, but with far less goodwill. To management, you're only as good as your last campaign. So let's look at the 12 tenets of ...
  More articles on Blog Comments, Marketing Tips, Social Media, Targeting, Writing
• Seven Lessons From a Blogging Yearby Ann Handley
  Chief Content Officer Ann Handley takes a look back at the blogging year that was for the MarketingProfs Daily Fix blog—and the lessons learned from launching a group blog for marketers. If you're thinking of starting your own blog, or if ...
  More articles on Blog Comments, Blogging, Marketing Inspiration, Writing
• Ten Steps to Starting a Company Blogby Mack Collier
  More articles on Blog Comments, Blogging Policy, Blogging Strategy, Corporate Blogging, Market Research
• Ten Steps to Starting a Company Blogby Mack Collier
  Blogs are continuing to grow in popularity, and they are no longer merely a way for angst-ridden teenagers to express themselves. Today, progressive companies are communicating with bloggers in their industries—and even creating their own blogs as marketing communications tools. ...
  More articles on Blog Comments, Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, Customer Engagement
• What's Your Google Identity?by William Arruda
  To be successful today, you must have a clear and compelling online identity. People are googling you and making decisions about you from what Google reveals. Whether you are an employee looking to advance in your company, a professional seeking your ...
  More articles on Blog Comments, Career Management, Google, LinkedIn, Personal Branding

See all 28 marketing articles related to Blog Comments

• SEO and Comment Spam: A Cautionary Tale
  If your SEO and social media strategies run afoul of best-practices, you might have a bigger problem than diminished Google rankings: Your brand's reputation might take a very public hit. ...
  More articles on Blog Comments, Brand Equity, Search Engine Marketing, Social Media
• Three Ways to Boost Blog Comments and Your SEO Program
  You might not think of your blog's comment section as an integral part of your SEO strategy. But you should. "If you can get comments on your blog, you'll increase ...
  More articles on Blog Comments, Community, Search Engine Marketing, SEO
• Talk to the Hand
  If you blog, you've certainly encountered your share of bizarre, offensive or spammy comments. It comes with the territory. Each of us has our own standard, and you've probably developed ...
  More articles on Blog Comments, Blogging, Small Business, Writing
• Three Tips for Improving Your Business Blog
  Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you ...
  More articles on B2B Marketing, Blog Comments, Community, Corporate Blogging, Creativity, Customer Engagement, Social Media
• Tell 'Em What You Think
  "One of the best ways to grow your blog, is to leave it," says Mack Collier in a recent post at The Viral Garden. "What I mean by this is, ...
  More articles on B2B Marketing, Blog Comments, Blogging
• Brainstorm Like a Rainmaker
  Brainstorming a steady stream of ideas for your blog can be a challenge—especially when you're short on time and have already covered obvious topics. If you're facing writer's block, Michael ...
  More articles on Blog Comments, Blog Monitoring, Blogging, Collaboration, Customer Engagement, Small Business
• I Was Merely Acting!
  Set the scene: An attractive blonde Australian sits on the edge of her bed in an all-white bedroom and awkwardly begins a homemade video produced for YouTube. After a few ...
  More articles on Advertising, Blog Comments, Marketing Inspiration, Word of Mouth, YouTube
• Know Where to Find Some Progressive Metrics?
  In a post at the Marketing Interactions blog, Ardath Albee discusses an ongoing debate between "Hard" and "Soft" marketing proponents on the best way to measure ROI.  ...
  More articles on Blog Comments, Customer Engagement, Marketing Analytics, Personas, ROI, Twitter, Videos, White Papers
• The Right Way to Join the Fray
  In a post at the MarketingProfs Daily Fix blog, Mack Collier tells the story of Alison Heath, the director of marketing for a small company that received favorable coverage from ...
  More articles on Blog Comments, Blogging, Blogging Strategy, Small Business
• Just Say No to Comment Spam
  If you read blogs on a regular basis, you've seen comment spam. There are the obvious offenders (those people, for instance, who work their way around the blogosphere leaving generic ...
  More articles on Blog Comments, Small Business

See all Daily Posts in our library

Blog Comments case studies, deconstructing real life examples and illustrating lessons learned

• How a Marketing Consultant Significantly Increased His Client Base via Social Mediaby L&G Business Solutions
  Marketing executive and consultant Lewis Green wanted to re-establish his company in January 2004 after moving across the country. With no professional network in place, he figured the best way to promote his business would be a blog. His first attempt failed. But not his second.
  More case studies on Blog Comments, Blogging, Blogging Strategy, Case Studies, Customer Acquisition, Social Media, Social Networking, Writing
• How One Provocative Post on a Hewlett-Packard Blog Spread Worldwideby Hewlett-Packard
  The majority of Technorati's Top 100—many of which have teams of writers—feature new posts as often as a dozen times a day. Can a corporate blog with a single writer build a large international audience without multiple daily postings?
  More case studies on Blog Comments, Blogging, Case Studies, Word of Mouth

See all Case Studies in our library

Blog Comments online seminar broadcasts from the best minds in marketing

• Next Steps with Your Blog: Building Excitement, Readership and CommunityBroadcast on 3/27/2009 11:00:00 AM
  More seminars on Blog Comments, Blog Monitoring, Blogging, Corporate Blogging, Creativity, Social Media, Word of Mouth
• Not Blogging Yet? What Marketers Need to Know to Get StartedBroadcast on 3/26/2009 11:00:00 AM
  More seminars on Blog Comments, Blogging, Creativity, Customer Engagement, New Media, Social Media
• Inside Secrets for Using Blogs Effectively in Your Marketing MixBroadcast on 6/14/2007 11:00:00 AM
  More seminars on Blog Comments, Blog Monitoring, Blogging, Social Media, Word of Mouth
• WHAT WORKS SERIES: QuickBooks Makes Blogs Part of the Marketing MixBroadcast on 1/26/2006 11:00:00 AM
  More seminars on Blog Comments, Blog Monitoring, Blogging Policy, Blogging Strategy, Corporate Blogging, RSS

See all On Demand Seminars in our library

Blog Comments marketing downloads for the busy professional

• Blog Marketing Guide
  From establishing your company as an expert to providing a forum for testing new products, and much more, blogs can be useful, cheap and effective. Want to give it a go? This 65-page Bible of Blogging will get you started.
  More tools on Blog Comments, Blog Monitoring, Blogging, Blogging Policy, Blogging Strategy, Social Media, Writing

See all Tools and Downloads in our library