Marketing Smarts: Podcasts containing in-depth interviews with smart marketers from all walks of life.

• Kill Your Content: Mitch Joel on Marketing Smarts [Podcast]by Matthew Grant
  Digital marketing expert and author Mitch Joel shares insights from his new book "Control Alt Delete" and discusses such topics as social media and content strategy, and how marketers can prepare for upcoming technological changes.
  Blogging, Content, Content Marketing, Digital Theory, Facebook, Marketing Smarts, Second Life, Social Media, Writing
• Entrepreneurship and Women in High Gear: Author Amy Howell Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Author Amy Howell talks about how professional women can use their personal networks to build their career, and the importance of cultivating genuine connections online and offline.
  Career Management, Marketing Smarts, Personal Branding, Social Media, Social Networking, Women
• Marketing Strategy for Colleges and Universities: 'Social Works' Author Michael Stoner Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Michael Stoner shares insights he gained from compiling 25 case studies in higher education marketing, and how marketers can build integrated marketing plans that maximize audience reach using traditional channels, social media, and emerging platforms.
  Instagram, Integrated Marketing, Marketing Communications, Marketing Smarts, Marketing Strategy, Online Marketing, Public Relations, Services Marketing, Social Media
• Trolls, Jerks, and 'Civility in the Digital Age': Author Andrea Weckerle Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Online conflicts can cost businesses thousands of dollars (and hours) to resolve. Attorney Andrea Weckerle, author of Civility in the Digital Age, explains how you can protect yourself when a situation turns ugly.
  Customer Relationships, Marketing Challenges, Marketing Communications, Marketing Smarts, Public Relations, Social Media, Strategy
• Cause Marketing and Autism Awareness: Jason Falls of CafePress Talks to Marketing Smarts [Podcast]by Kerry O'Shea Gorgone
  Jason Falls of CafePress talks about cause marketing, Autism Awareness Month, and how businesses of any size can give back to the community.
  Community, Customer Relationships, Marketing Smarts, Marketing Strategy, Non Profits, Public Relations, Reputation Management
• Personal Branding and 'Reinventing You': Author Dorie Clark Talks to Marketing Smarts [Podcast]by Matthew Grant
  Dorie Clark talks about the concept of personal branding, the importance of producing your own content as part of a reinvention effort, and how one goes about finding and benefiting from work with a mentor.
  Career Management, Content, Content Marketing, Marketing Smarts, Personal Branding, Social Media, Social Networking
• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]by Matthew Grant
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of the agency, in today's always-on, always-open business environment.
  Advertising, Branding, Content Marketing, Marketing Smarts, Public Speaking, Sales, Social Media
• Content, Customer-Centricity, and the Power of Data: Acxiom's Tim Suther on Marketing Smarts [Podcast]by Matthew Grant
  This week's guest on Marketing Smarts is Tim Suther, chief marketing and strategy officer for Acxiom, a firm that Tim referred to as "the original Big Data company"; FRONTLINE called it "one of the biggest companies you've never heard of."
  Advertising, B2B Marketing, Content, Customer-Centric, Data, Digital Marketing, Marketing Smarts, Segmentation, Technology
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]by Matthew Grant
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's a problem, argues Sam Ford.
  B2B Marketing, Community, Content Marketing, Corporate Communications, Customer-Centric, Customer Engagement, Digital Theory, Marketing Smarts, Social Media
• The Art of Marketing Operations: Steven Bushong of Disney ABC Talks to Marketing Smarts [Podcast]by Matthew Grant
  Steve Bushong's background in systems engineering, and his experience with sourcing, procurement, and operations, gave him a unique perspective on how marketing can and should work in today's complex media environment.
  B2C, Integrated Marketing, Marketing Challenges, Marketing Operations, Marketing Smarts, Measurement, Nielsen Data, Technology

Marketing Smarts: Online seminar broadcasts from the best minds in marketing

• How to Use Agile Marketing to Get Measurable ResultsBroadcast on 1/24/2013 with Jim Ewel, Bob Canaway
  This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyer's decision-making process while increasing ROI.
  Integrated Marketing, Interactive Marketing, Management, Marketing Smarts, Marketing Strategy, Marketing Tips
• Solutions to 10 Confounding Content Marketing ChallengesBroadcast on 8/16/2012 with Stephanie Tilton, Ann Handley
  Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions.
  Challenges Q&A, Content, Content Marketing, Inbound Marketing, Marketing Challenges, Marketing Smarts, Marketing Tips, Measurement, ROI