Keywords: How-to articles covering the latest marketing tactics, tips, and strategies.
Why Your Web Copy Is Missing the Mark (and How You Can Fix It)Tara ChilaWriting for a website is different from other kinds of writing. If you are new to writing online copy, you have to learn what works and what doesn't, and you ...
Four AdWords Mistakes That Drag Your CTR DownLarry KimMarketers make these four common mistakes that drag down their AdWords clickthrough rate. But you can write ads that get two, even three times the average CTR. Here's how.
The State of B2B Search MarketingAyaz NanjiMarketers are steadily moving away from many traditional search tactics, and they are becoming increasingly content-focused, according to a recent report from Regalix.
Four Steps to AdWords Call TrackingLeonard TanHow can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency.
How You Can Generate More Qualified Leads With Google AdWords and Call TrackingBrad ReynoldsGoogle AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline ...
Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)Jonathan LongBusinesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create ...
A Quick (but Thorough) Guide to YouTube OptimizationRichard JengWant to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.
The Complete A to Z Guide to Personal Branding [Infographic]Seth PriceIf you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips ...
Destroy Your Website in 13 Easy StepsAndy CrestodinaHere are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
Why Marketers Need to Care About Social Search [Infographic]Verónica Maria JarskiIs your company embracing social search? Here's a look at what it is and why you should take advantage of social search.
Keywords: Online seminar broadcasts from the best minds in marketing
- MarketingProfs University: SEO in 2013—Current Trends and Future PredictionsBroadcast on 8/8/2013 with Jayson DeMersIn this PRO seminar, you'll discover a brief history of the SEO industry's past few years, followed by a thorough walk-through of the industry's most effective strategies.
- MarketingProfs University: Why Your Online Strategy Really Is Your Business StrategyBroadcast on 9/13/2012 with Vanessa FoxIn this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
- MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George MichieIn this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
- The 10 Most Common SEO Mistakes Marketers MakeBroadcast on 6/14/2012 with Stephan SpencerLearn how to fare better in organic search, outrank your competition, and improve your overall SEO results.
- MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 with Heather Lloyd-MartinJoin us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.
- Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 with Avinash KaushikHe's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web.
- How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefanoWhat's your website done for you lately? Bet it could be doing MORE...
- Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009 with Stephan Spencer, Mark KaufmanIf you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ...
- Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007 with Stephan Spencer, Chris SmithGot a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site.
- Advanced Topics in Paid Search MarketingBroadcast on 3/9/2006 with Larry Becker, George MichieFor those who have experience with paid search, but need to get advanced techniques and knowledge.
Keywords: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: Six SEO Tips to Make Your Content ShineReleased on 9/27/2013 with Lisa GerberIn just 10 minutes, you'll learn the principles of SEO and six tactics for optimizing your content so that your customers (and prospective customers) can find you easily online.
- Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice JacobIn just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
- Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on 10/14/2011 with Erika NapoletanoIn this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced.
- Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 with Sean CampbellTake a quick tour of the advanced Google tools the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry in this Take 10 presentation by market research specialist Sean Campbell.
- Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 with Sean CampbellFind out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell.
- Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
- Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 with Jason AlbaLearn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer.
- Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll MillerIn just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
- Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on 6/11/2010 with Janet Driscoll MillerJanet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization.
Keywords: Marketing downloads for the busy professional
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.