Marketing Resources: Keywords
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Case Studies-
Four Keyword Research Mistakes to Avoid at All Costsby Lior LevinIf you are serious about the words "sales," "profit," and "conversions," you must master keyword research. Learn four common pitfalls marketers make when selecting keywords—and how to avoid them.
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A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability) by Gib OlanderIn today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing.
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How to Increase Web Traffic via Organic Searchby Ashley Cotter-CairnsWant to increase Web traffic via organic search without breaking the bank? Learn three key ways to build and promote content on your website—and attract and maintain more visitors.
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How to Build Your Own Customized B2B Prospecting Lists for Freeby Arvind SehtiaA customized prospecting list is a great resource for your cold calling, direct mail, and email marketing efforts. If you prefer to "do it yourself," here are nine steps for building a free B2B marketing database for your outbound marketing ...
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Before You SEO: Three Steps to Help Your Website Earn Its Keepby Olga TaylorSearch engine optimization works best when it's the last, rather than the first, item on your website checklist. Don't miss these commonly overlooked steps that can vastly improve your site's performance—before you SEO.
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The Convergence of Search and Social Mediaby Jonathan LawoyinThe ever-increasing interdependence between search and social media should be viewed as an opportunity rather than a threat. Learn how to use both strategically, and boost your marketing effectiveness.More articles on Digital Marketing, Keywords, Search Engine Marketing, Search Engines, Social Media, Social Networking
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Data Doesn't Always Equal Intelligenceby Gary LeeNew tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.More articles on Keywords, Market Research, Marketing Smarter, Measurement, Public Relations, Targeting
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Despicable Them: Rising Above a Rotten Reputationby Kimberly SmithGuilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose above an undeserved reputation in no time.
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How to Build an Effective Negative Keyword List to Increase ROIby Jill SolomonUsing negative keywords in your paid-search campaign can help you reach ideal prospects, reduce cost per click (CPC), and increase return on investment (ROI). Learn how to select negative keywords and create your list.
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The Top Three B2B SEO Recommendations to Considerby Nick StamoulisB2B and B2C marketing have commonalities—and differences. Some B2C rules apply, whereas others have to be tweaked to fit B2B. The same is true for SEO. Here are three must-know SEO tips for B2B marketers.
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SEO Must-Know Basics: The Hows and Whatsby Sean SweeneySearch engine optimization (SEO) is a common theme of website-redesign projects these days. RFPs dedicate entire sections to the topic, but it's still confusing to some. Here are the must-know, fundamental basics of SEO.
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Find Your Valentine: How to Optimize Your Online Prospects (for Business and Dating!)by Mark SimpsonIt's that time of year again. Valentine's Day is looming, and you're still alone. But are you marketing yourself well enough? Make these simple tweaks to any website—including your online dating profile—to improve success.More articles on Copywriting, Customer Acquisition, Keywords, Lead Generation, Web Content, Website Design
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Three Lesser-Known Ways to Enhance AdWords Quality Scoreby Larry KimAre you dissatisfied with the results of your Google AdWords ads? A low "Quality Score" could be to blame. If you've tried all else but aren't seeing results, give these three unconventional tips a shot at bumping up your ...
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Support Is the New Marketing: Why Web Marketing Is So Different From Offline Marketingby Gerry McGovernOn the Web, customers want details, facts, comparisons, and feedback from other customers. They avoid the fluff and waffle and marketing hype. What the Web represents, more than anything else, is a shift in power: away from organizations, toward customers. ...More articles on Customer Engagement, Keywords, Marketing Smarter, Marketing Tips, Online Marketing, Websites
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Top 10 Ways to Make Twitter Your Brand's Best Friendby Ryan HolmesThere's more to Twitter than amassing followers and broadcasting your latest news. Properly engaging in the right discussions can earn customer goodwill and brand awareness. The real-time conversations that fill the Twitterverse offer an abundance of market insight.More articles on Branding, Collaboration, Community, Google, Keywords, Marketing Tips, Measurement, Targeting, Twitter
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Three Ways to Find Negative Keywordsby Larry KimKeyword discovery is a huge component of pay-per-click advertising. You need to find relevant keywords so you can create topical ad groups, text ads, and landing pages. But for truly cost-effective, high-ROI PPC campaigns, it's equally important to find negative ...
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Five Reasons Why Deep Links Help—Not Hurt—Your Siteby Larry KimHistorically, companies that monitor links to their websites haven't looked kindly upon inbound "deep links"—links to site pages other than the homepage or other top-level pages. But the truth is that deep links can actually be really good for a ...
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Five Ways to Get Unique, Keyword-Relevant Content on Your E-Commerce Siteby Adam J. ThompsonE-commerce sites can be particularly challenging for search-engine optimization (SEO) because they tend to lack unique, relevant content. The challenge can be easily (though not necessarily quickly) overcome with these five content techniques that can help you search-optimize e-commerce websites.
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Effective Customer Listening Requires More Than Keywordsby Alex LustbergIs it your job to listen to and analyze social-media messages and direct customer feedback about your product, brand, or service? Effective listening and insights analysis allow you to track not just the volume but also the meaning of ...
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Winning Facebook Tactics for Today's Search Marketerby Matt LawsonFacebook has more than 400 million active users who collectively spend more time on the platform than on any other website in the world, sharing detailed information about their likes, dislikes, and preferences. No wonder advertisers are salivating at the ...
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Three Ways to Optimize Your Online Content Program"In a world of short attention spans, massive filtering, and the sheer volume of blog articles shooting out every available channel, it's a good idea to have a support system ...
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Five Tips for Online Public Relations Success [Slide Show]by Allie Gray FreelandIt's 2012. Advances in the digital world have revolutionized media—and how public relations professionals do their jobs. Are you keeping up? Here are five tips for mastering the digitization of ...More articles on Community, Content, Digital Marketing, Keywords, Marketing Tips, Public Relations, Twitter
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How to Influence the Influencers [Slide Show]by Christian GulliksenGetting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively ...
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Why Search Marketers Are Grabbing the Long TailMany marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined ...
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Facebook Top Search Term and Top Website of 2011 Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for ...More articles on Experian Hitwise Data, Facebook, Keywords, Research Summaries, Search Engine Marketing, Websites
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Four Vital Areas for On-Page SEOOn-page SEO is critical because it gives search engines an informative snapshot of each Web page—and of your site as a whole. "Think of these signals like the dust jacket of ...
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Four Tips for Mobile SEO"Despite some predictions that mobile SEO will be of negligible importance, mobile search has grown 5x in the past 5 years—far outpacing PC searches—and the growth is only set to ...
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An Argument for Content Creation Before Optimization"Search engines rank individual pages, not your site as a whole," writes Nick Stamoulis at the Search Engine Optimization Journal. "This means that each page needs to be optimized for ...
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How to Evolve With the New Rules of SEO"Not long ago in the world of online content, the top search engines were a lot like the most popular casinos in Las Vegas," writes Brendan Cournoyer at the Business ...More articles on Content, Keywords, Links, Search Engine Marketing, SEO, Social Media, Web Analytics
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Five Ways to Optimize Your BlogIf you don't optimize your blog—or other online content—there's a good chance you're missing out on higher search-engine rankings that could extend your reach well beyond your site's current readership. ...
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Three SEO Tips for Franchises"In the United States, the franchise industry accounts for almost 40% of all retail sales," writes Dedric Polite at the HubSpot blog. "Unfortunately, many franchise companies with large networks of ...
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Seven Ideas to Jump-Start Your Content Marketing [Slide Show]by Daniel KupermanBusy marketers like you don't have time to create content. Considering all the campaigns going on, how could you? But content marketing doesn't have to be an intensive, all-consuming task ...More articles on Blogging, Collaboration, Content, Content Marketing, Google, Keywords, Marketing Smarter
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Four Mistakes of the SEO Novice"As you get started in SEO, you'll read a lot about things you should be doing to optimize your website for organic search," writes Marty Diamond at the Diamond Website ...
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Where Does Google Make Its Money? Top 20 Google AdWords Keyword Categoriesby Vahe HabeshianThe insurance category fetches the highest cost-per-click (CPC) rates in Google AdWords pay-per-click (PPC) advertising: nearly $50 per click, according to new keyword research data from search marketing software provider ...
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How Identifying Negative Keywords Can Lower Costs and Boost Results"Negative keywords can … refine your keyword list and filter out unwanted traffic for your paid-search campaigns," writes Jill Solomon in an article at MarketingProfs. "Excluding specific words or phrases ...
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Two Key Rules for B2B SEO"White hat search engine optimization (SEO) principles that apply to B2B online marketing also apply to B2C, but B2B is otherwise a different animal," writes Nick Stamoulis in an article ...
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Five Ways to Search-Optimize Your ImagesEver wonder how much meaningful traffic or links could come your way if you search-optimized your images? The answer might be, More than you'd expect. So writes Michael Gray in a ...
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How to Search-Optimize Your Press ReleaseDo you optimize all of your online content? Before you say yes, here's a question: When was the last time a press release received your SEO treatment? "All communications, including press ...
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Four Ways to Search-Optimize Your Site StructureJust as fixing technical issues at your website is an important part of search engine optimization, notes Joost de Valk in a recent post at the Yoast blog, so, too, ...
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Facebook Top Search Term in 2010 (and Top Website, Too)Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for ...
Keywords case studies, deconstructing real life examples and illustrating lessons learned
- SEO and Sex: A Recipe for Successby Dr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success!
- How a B2C Website's Landing-Page Tests Increased Conversions 67%by BabyCenterCASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page?More case studies on B2B Marketing, Case Studies, Customer Behavior, Keywords, Landing Pages, Testing, Website Design
- How AAA Went to Where Its Members Needed Help: Social Media Sitesby American Automobile Association (AAA)CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond.More case studies on Community, CRM, Customer Engagement, Keywords, Non Profits, Smart Phones, Social Media, Twitter
- How a Small Company Went Global (Without Breaking the Bank)by Lingo24.comCASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it.More case studies on Case Studies, Collaboration, International Marketing, Keywords, Lead Generation, Local Marketing, Positioning, Search Engine Marketing
- How a Single Modification to a Web Site's Functionality Significantly Upped Natural Search Traffic, Salesby Diapers.comCASE STUDY: Customer reviews are powerful, held in high regard by consumers—and search engines, which love keyword-rich content. But the technology that serves up reviews on a product page makes them all but invisible to those engines. By getting around that conundrum, Diapers.com scored big.More case studies on Case Studies, E-Commerce, Keywords, Online Marketing, Search Engines, SEO, Testimonials, Website Design
- How a Little Sweet Talkin' on a Company Blog Led to Increased Search Engine Rankings, Salesby Fairytale BrowniesCASE STUDY: Fairytale Brownies cooked up a win-win strategy to satisfy both its bottom line and its costumers' preferences. It created magic with a brownie blog optimized for search and attuned to customers' deepest dessert desires. The result? Some very happy endings.More case studies on Case Studies, Corporate Blogging, Customer Engagement, Customer Relationships, Facebook, Keywords, PPC Campaigns, Search Engines, Twitter, Writing
- How an Online Software Biz Doubled Its Sales Leads, Increased Site Traffic 75%by Makana SolutionsMakana Solutions needed an inexpensive way to reach the elusive small business market. Rather than chase small businesses, it hired an online "inbound marketing system" to help small businesses find Makana. The results: Web site traffic climbed 75%, and sales leads have doubled.More case studies on B2B Marketing, Case Studies, Facebook, Google, Keywords, Lead Generation, Search Engine Marketing, Small Business, Social Media, Websites
- How a Consultant's Internet Radio Show Led to New Business, New Sources of Revenueby CRM Essentials LLCAtlanta management consultant Brent Leary launched a radio show in 2006 to help small and mid-sized businesses understand technology. It proved so popular that he evolved the show into a series of online podcasts, bringing new business and (ultimately) new revenue to his 15-year-old consulting business.More case studies on Case Studies, Customer Acquisition, Keywords, Online Marketing, Podcasting, Small Business, Web Analytics
- How an Electronics Retailer Altered Its Holiday Paid-Search Campaign Strategy and Cut Cost per Acquisition in Halfby The Source By Circuit CityWhen an online electronics retailer runs a holiday-season Google paid search campaign, and the resulting cost per acquisition is far higher than the average cost per order, something is not right. Yet that's what happened with the 2005 holiday campaign of The Source By Circuit City. The following year, Source flipped its keyword strategy, changing the focus from paid-search ad position to achieving lower customer acquisition cost per order.More case studies on Case Studies, Consumer Electronics, Customer Acquisition, Google, Keywords, Search Engine Marketing
Keywords online seminar broadcasts from the best minds in marketing
- Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 11:00:00 AM
More seminars on Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO - More seminars on B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
- More seminars on Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
- More seminars on Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
- More seminars on Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
- More seminars on Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines
- More seminars on B2B Marketing, Blogging, Case Studies, Collaboration, Keywords, Marketing Tips, Web Content, Writing
- More seminars on Advertising, Copywriting, Google, Keywords, PPC Campaigns, ROI, Search Engine Marketing, Search Engines
- More seminars on E-Commerce, Keywords, Measurement, Search Engine Marketing, SEO, Web Copy, Website Design, Websites
Keywords Take 10 Webcasts—tactical marketing know-how in just 10 minutes from subject matter experts
Keywords marketing downloads for the busy professional
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.More tools on Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.More tools on Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites
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How-To Marketing Articles
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