Keywords: How-to articles covering the latest marketing tactics, tips, and strategies.

• Keyword Methodology: How to Jumpstart Your SEO StrategyAaliyah Madadi
  You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here's a tried and tested guide on how ...
  Blogging, Content, Google, Keywords, Search Engine Marketing, SEO, Web Content
• How to Use Google Analytics to Increase E-Commerce SalesMor Friedman
  Google Analytics is a great free tool for e-commerce websites. It can allow marketers and webmasters to record specific data about items purchased, learn how a user navigates the website, ...
  Business Intelligence, Customer Behavior, Data, Digital Marketing, E-Commerce, Email, Google, Google Analytics, Keywords, Landing Pages
• Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)Chris Warden
  Here's the quick-and-dirty guide to being an SEO "expert," which merely means you know more than the people around you. This article will accomplish that. Well, not really... But the ...
  Content, Content Marketing, Keywords, Links, Measurement, Metrics, Mobile Marketing, Search Engine Marketing, SEO, Social Media
• How (and Why) to ID and Duck Wimpy Web Writers: 18 Telltale SignsBarry Feldman
  Content is the treasure trove that connects customers to companies now. And where there's gold, you're bound to find miners. The problem is that far too many will be swinging ...
  Ad Copy, Advertising, Content, Content Marketing, Copywriting, Creativity, Humor, Keywords, Web Content, Writing
• Top 10 Content Marketing Strategy Mistakes, and How to Correct Them (Part 2 of 3)Tommy Walker
  Does your content sound like everyone else's? Did you do any research before producing your content? Do you always use the same media format? And do you tailor your content ...
  Content, Content Marketing, Google, Inbound Marketing, Keywords, Marketing Tips, Social Media, Web Content, Writing
• Buffalo Chicken Dip: Search Engine Super Bowl Champ (Four Seasonal Keyword Research Tips)Larry Kim
  Every industry has its version of "buffalo chicken dip," a product or concept with big seasonal peaks. By anticipating those keyword trends and having your search marketing campaigns at the ...
  Advertising, Content Marketing, Customer Behavior, Google, Humor, Inbound Marketing, Keywords, Measurement, Metrics, PPC Campaigns
• An Exciting Time for SEO in the Enterprise [Infographic]Verónica Maria Jarski
  SEO once had a poorly understood role in companies. Now, however, more companies are understanding SEO's importance in boosting business, according to this infographic.
  Content, High-Tech Marketing, Keywords, Links, Search Engine Marketing, SEO
• 10 SEO Tips to Improve Your Search Rankings--and Your WebsiteMarty Reardon
  Don't just try to move up a few places in search results with your SEO efforts; rather, turn a visit to your website into a better experience and help your ...
  Content, Keywords, Links, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Media, Web Content, Web Copy
• The Google AdWords Economy: CPCs, CTRs, Ad Impressions, Conversion Rates... [Infographic]
  After Google announced its "disappointing" 2012 third-quarter revenues of $10.8 billion via AdWords ads, WordStream released findings from an analysis of the economics of Google's AdWords platform in an attempt ...
  Advertising, Google, Google+, Keywords, Sales and Advertising, SEO, Websites
• Have Your Headline Cake and Eat It, Too: Headlines for People and for SEO [Slide Show]Christian Gulliksen
  Print journalism has a proud tradition of clever headlines—puns and other devices that grab a reader's attention. But the harsh realities of search engine optimization (SEO) have dampened online wordplay ...
  Content, Keywords, Search Engine Marketing, SEO, Writing

Keywords: Online seminar broadcasts from the best minds in marketing

• MarketingProfs University: Why Your Online Strategy Really Is Your Business StrategyBroadcast on 9/13/2012 with Vanessa Fox
  In this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
  Digital Marketing, Keywords, Marketing Strategy, Marketing Tips, Search Engine Marketing, Search Engines, SEO, Social Business
• MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George Michie
  In this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
  Advertising, Digital Marketing, Keywords, Marketing Strategy, PPC Campaigns, Search Engine Marketing, Search Engines
• The 10 Most Common SEO Mistakes Marketers MakeBroadcast on 6/14/2012 with Stephan Spencer
  Learn how to fare better in organic search, outrank your competition, and improve your overall SEO results.
  Digital Marketing, Keywords, Marketing Strategy, Marketing Tips, Search Engine Marketing, Search Engines, SEO
• MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 with Heather Lloyd-Martin
  Join us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.
  Copywriting, Google, Keywords, Marketing Tips, SEO, Web Content, Writing
• Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 with Avinash Kaushik
  He's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web.
  Keywords, Market Research, Measurement, Search Engine Marketing, Search Engines, SEO
• How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefano
  What's your website done for you lately? Bet it could be doing MORE...
  B2B Marketing, Keywords, Landing Pages, Lead Generation, Marketing Tips, Public Relations, Search Engine Marketing, SEO, Web Analytics, Websites
• Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009 with Stephan Spencer, Mark Kaufman
  If you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ...
  Copywriting, Keywords, Search Engine Marketing, Search Engines, SEO, Web Content, Website Design, Websites
• Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007 with Stephan Spencer, Chris Smith
  Got a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site.
  Keywords, Search Engines, SEO, Web Analytics, Web Content, Website Design, Websites
• Advanced Topics in Paid Search MarketingBroadcast on 3/9/2006 with Larry Becker, George Michie
  For those who have experience with paid search, but need to get advanced techniques and knowledge.
  Creativity, Hiring Outside Resources, Keywords, Marketing Tips, PPC Campaigns, Search Engine Marketing
• Essentials of Paid Search MarketingBroadcast on 3/8/2006 with Alan Rimm-Kaufman, Larry Becker
  We’ll present key formulas to ensure your campaigns meet your efficiency goals. We’ll also present techniques to estimate the revenue and profit potential of campaigns before launch.
  Advertising, Copywriting, Google, Keywords, Measurement, PPC Campaigns, Search Engine Marketing, Search Engines

Keywords: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts

• Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice Jacob
  In just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
  Digital Marketing, Keywords, Landing Pages, Online Marketing, Take 10, Web Copy, Website Design, Websites
• Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on 10/14/2011 with Erika Napoletano
  In this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced.
  Copywriting, Keywords, SEO, Take 10, Writing
• Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 with Sean Campbell
  Take a quick tour of the advanced Google tools the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry in this Take 10 presentation by market research specialist Sean Campbell.
  Google, Keywords, Market Research, Measurement, Metrics, Take 10, Web Analytics
• Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 with Sean Campbell
  Find out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell.
  Keywords, Market Research, Marketing Tips, Research, Search Engines, Take 10, Twitter
• Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael Miller
  Join online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
  Advertising, Keywords, Take 10, Videos, Word of Mouth, YouTube
• Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 with Jason Alba
  Learn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer.
  Career Management, Keywords, LinkedIn, Networking, Personal Branding, Social Media, Take 10
• Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll Miller
  In just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
  Content, Keywords, Marketing Tips, Search Engines, SEO, Take 10, Web Content, Website Design
• Take 10: How to Select Your Keywords Using a Free Tool From GoogleReleased on 6/11/2010 with Janet Driscoll Miller
  Janet Driscoll Miller, president and CEO of Search Mojo, knows everything there is to know about keywords. In this webcast, she walks you through the basics about establishing keywords for search engine optimization.
  Copywriting, Google, Keywords, Marketing Tips, SEO, Take 10, Writing

Keywords: Marketing downloads for the busy professional

• Slowpoke's Guide to Digital Marketing
  Feel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
  Digital Marketing, Email Marketing, Facebook, Keywords, LinkedIn, Marketing Strategy, Marketing Tips, Social Media, Twitter, Websites
• Shopper's Handbook on Search Marketing Firms
  This is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
  Hiring Outside Resources, Keywords, PPC Campaigns, Search Engine Marketing, SEO
• Paid Search Advertising Template
  If you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.
  Keywords, Lead Generation, PPC Campaigns, Search Engine Marketing, Search Engines, SEO, Websites