Keywords: How-to articles covering the latest marketing tactics, tips, and strategies.
Four Steps to Lowering Your PPC CostsItai SadanYou've probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short ...
How to Expand Your Core Keyword List: Four Tools You've Never Used but ShouldAnn SmartyKeyword research has changed a lot over the past few years—from merely searching for long-tail opportunities with lower competition... to in-depth niche research. These four tools will help you adapt ...
How to Get Past the Dreaded SEO PlateauAlexander KeslerYour SEO efforts have been paying off with steady website traffic... until the inevitable happens: Organic traffic stops growing. But getting past the "SEO plateau," one of the greatest challenges ...
Five Local SEO Tips for Small Business OwnersAleh BarysevichLocal SEO is every small business's key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers ...
Seven Technical SEO Mistakes Ruining Your Search RankingsNathan GotchTechnical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Fix these seven mistakes to help you achieve ...
Six Top SEO Factors in 2016Dmitry DragilevIt's no secret that SEO has been changing—fast. Once, it was all about title tags, keywords, and backlinks. Today, SEO needs to take into consideration so much more.
A Primer for Getting Ahead With Long-Tail KeywordsSarika PeriwalLong-tail keywords can help even smaller and newer websites "steal" traffic from big, established players. Here's the lowdown on the what, why, and how of long-tail keywords.
Four Tools for Endless Content IdeasRebecca HaynesA major pain point for marketers: generating quality content on a consistent basis. If you can't maintain velocity with your content creation, you can kiss goodbye to goals such as ...
A 16-Item Checklist to SEO-Optimize Your VideosAleh BarysevichVideo is fast becoming the content medium of choice for US consumers, especially younger ones. And even though you might already be producing videos, you may not be getting the ...
Extend Your Marketing Video's Shelf Life: How and When to IterateBrad JeffersonVideo can be an amazing marketing tool, yet it has a short shelf life. Luckily, it's also a dynamic asset that can be edited, tweaked, and optimized over time. Here ...
Keywords: Online seminar broadcasts from the best minds in marketing
- MarketingProfs University: SEO in 2013—Current Trends and Future PredictionsBroadcast on 8/8/2013 with Jayson DeMersIn this PRO seminar, you'll discover a brief history of the SEO industry's past few years, followed by a thorough walk-through of the industry's most effective strategies.
- MarketingProfs University: Why Your Online Strategy Really Is Your Business StrategyBroadcast on 9/13/2012 with Vanessa FoxIn this PRO seminar, you'll learn why SEO is still important, how to seamlessly build it into your strategy, and how to step into your customers' shoes and understand their thinking to improve traffic, and ultimately, revenue.
- MarketingProfs University: The Fundamentals of Paid SearchBroadcast on 8/9/2012 with George MichieIn this PRO seminar, you'll learn the ins and outs of paid search, including how to set the foundation for an effective strategy, how to set budgets and goals, and much more.
- The 10 Most Common SEO Mistakes Marketers MakeBroadcast on 6/14/2012 with Stephan SpencerLearn how to fare better in organic search, outrank your competition, and improve your overall SEO results.
- MarketingProfs Makeover: Optimizing Content for SEOBroadcast on 12/9/2010 with Heather Lloyd-MartinJoin us for this exciting and fast-paced Hot Seat Lab where you'll learn best practices for writing SEO content that will achieve higher rankings in search engines. Plus, you'll witness several live website critiques where Heather Lloyd Martin will provide actionable tips for improving content in a way that will draw more customers to your site.
- Monetizing the Long Tail of Search: Rethink Your Keyword StrategyBroadcast on 11/12/2009 with Avinash KaushikHe's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web.
- How to Make Your B-to-B Website a Lead Generation MachineBroadcast on 2/26/2009 with Bob DeStefanoWhat's your website done for you lately? Bet it could be doing MORE...
- Search Engine Optimizing Your Website, Soup to NutsBroadcast on 1/15/2009 with Stephan Spencer, Mark KaufmanIf you're a marketer looking for a fresh crash course in SEO, this 90-minute seminar is for you ...
- Search Engine Optimization (SEO) for Really Big WebsitesBroadcast on 6/28/2007 with Stephan Spencer, Chris SmithGot a large, complex, database-driven website? Then you're in luck, because such a site represents the best opportunity for capturing visitors from search engines such as Google. That's because a large site has so much of what the engines love—content!Want to know the "magic" that turns that content into an abundance of high rankings? It's all in how you present that content to the engines and link it internally within your site.
- Advanced Topics in Paid Search MarketingBroadcast on 3/9/2006 with Larry Becker, George MichieFor those who have experience with paid search, but need to get advanced techniques and knowledge.
Keywords: Tutorials — tactical marketing know-how in just 10 minutes from subject matter experts
- Take 10: How to Optimize Your LinkedIn Profile With KeywordsReleased on 6/3/2016 with Cindy HagemannIn just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn.
- Take 10: What Does SEO Look Like Today?Released on 2/5/2016 with Jon-Mikel BaileyIn just 10 minutes, we'll show you what really matters to search engines today. You'll gain tips to build better search engine visibility with techniques you can implement right away. We'll also cover the importance of good content and context, how to apply social signals, and simple on-site optimization to improve your rankings.
- Take 10: Six SEO Tips to Make Your Content ShineReleased on 9/27/2013 with Lisa GerberIn just 10 minutes, you'll learn the principles of SEO and six tactics for optimizing your content so that your customers (and prospective customers) can find you easily online.
- Take 10: How to Increase Website ConversionReleased on 8/17/2012 with Sherice JacobIn just ten minutes, you'll learn how to optimize your website to increase your conversion rate right away!
- Take 10: Six Quick Tips for Writing SEO-Friendly ContentReleased on 10/14/2011 with Erika NapoletanoIn this Take 10, you will get the low-down on writing copy that is keyword-rich but never boring or forced.
- Take 10: Google Tools the Pros Use for Advanced Competitive ResearchReleased on 12/10/2010 with Sean CampbellTake a quick tour of the advanced Google tools the pros use to guide their online research, gather insight on competitors, and get a solid read on the state of the industry in this Take 10 presentation by market research specialist Sean Campbell.
- Take 10: Using Twitter as a Competitive Research ToolReleased on 10/22/2010 with Sean CampbellFind out how the competitive intelligence experts make the best use of their time on Twitter in this short, 10-minute presentation by Sean Campbell.
- Take 10: YouTube Advertising in 7 Easy StepsReleased on 10/15/2010 with Michael MillerJoin online marketing penman Michael Miller as he walks us through the seven steps to launching a YouTube Promoted Video campaign that supports your video's rise to prominence.
- Take 10: Optimize Your LinkedIn Profile in 11 Easy StepsReleased on 7/16/2010 with Jason AlbaLearn from Jason Alba how to create a LinkedIn Profile that is powerful, compelling and that makes a strong favorable impression on the viewer.
- Take 10: How to Add Your SEO Keywords to Your Website ContentReleased on 6/25/2010 with Janet Driscoll MillerIn just 10 minutes, Janet Driscoll Miller, the president and CEO of Search Mojo shares her keyword expertise and guides you through the process of knowing where and how to place keywords, how to get your content ranked high by search engines, and even how to work through the problem of page elements not recognized by search engines.
Keywords: Marketing downloads for the busy professional
- SEO for Content Marketers: How to Push Your Content to the TopIn this 23-page guide, we cover five steps for optimizing your content and making Google (and the other search engines) happy so that she'll share your content with the right folks and send those prospects your way.
- Slowpoke's Guide to Digital MarketingFeel like the digital marketing race began without you? Don't worry—you can still catch up to the social media superstars. The Slowpoke's Guide to Digital Marketing puts rocket fuel in your engine to propel your digital marketing campaigns.
- Shopper's Handbook on Search Marketing FirmsThis is the go-to guide for all your Search Engine Optimization needs. Get a first-rate overview of all things related to how search engines fit into your marketing plan. This guide even tells you how to decide if you should not outsource your search engine optimization. But the best thing about this handbook is a comprehensive list of questions you should ask any potential SEO vendor, and tips as to what to look for in the answers. Very helpful. 45 pages.
- Paid Search Advertising TemplateIf you're a little intimidated by the prospect of Paid Search Advertising, seriously, join the crowd. Here it is though -- a guiding light through the complex waters of Paid Search Advertising. We assembled a 30-page template to make learning and implementing a successful paid search advertising campaign for your firm as easy as possible.