Content Marketing

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• We Are Here to Persuade People: Michael Weiss of figure18 on Marketing Smarts [Podcast]
  Michael Weiss, managing director at figure18 and a veteran speaker, consultant, client advocate, and sales executive, has an interesting perspective on marketing and advertising, not to mention the role of ...
• Rethink Your Audience: Author and Digital Strategist Sam Ford on Marketing Smarts [Podcast]
  Though living in a new era of participatory media, our notions of what constitutes an audience and what audiences actually do has not changed much since the broadcast era—and that's ...
• Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts [Podcast]
  The Atlantic magazine has made a highly successful transition to the digital world. To understand what has led to its digital success and uncover what content marketers might learn from ...
• Put the Audience First: Sonia Simone of Copyblogger on Marketing Smarts [Podcast]
  "Search engine robots—the last time I checked—do not have credit cards to buy your product," says Sonia Simone of Copyblogger Media. Which is why, she adds, "It makes more sense ...
• A Passion for People: Intel's Ekaterina Walter Talks Entrepreneurial Success on Marketing Smarts [Podcast]
  "All of us want to belong, and all of us really want to make an impact, and some of us... we invent Facebook," Ekaterina Walter, social media strategist at Intel ...
• Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts [Podcast]
  We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some highlights on creating compelling content, allowing social media to humanize your ...
• The Tension Between Marketing and Sales Exposed! Silverpop's Ellen Valentine on Marketing Smarts [Podcast]
  Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! ...
• Think Like a Producer, Not a Publisher: Andrew Davis on Marketing Smarts [Podcast]
  Marketers need to think and act more like executive producers, those people behind the scenes of movies and TV shows who spend all their time "trying to find the resources ...
• Three Customer Service Lessons From Dave 'United Breaks Guitars' Carroll on Marketing Smarts [Podcast]
  Dave Carroll is the man whose guitar United broke. He joined us to discuss his book, titled United Breaks Guitars, about the experiences that led up to his now famous ...
• Every Brand Needs an Editor: Marketoonist Tom Fishburne on Marketing Smarts [Podcast]
  Brands are now publishers. That's no longer news. But what are the implications? For one, brands need editors—and not just for their content. In this episode, Tom Fishburne, the Marketoonist, ...
• How Humor Can Humanize a B2B Brand: Tim Washer on Marketing Smarts [Podcast]
  In this episode, we talk with Tim Washer, the man behind the IBM marketing video selected as a "Staff Pick" by Comedy Central, an honor not many B2B marketing pieces ...
• Keys to Creating Effective Buyer Personas: Ardath Albee on Marketing Smarts [Podcast]
  Has your organization ever created buyer personas? If so, did you ever use them? Many don't—because they don't create truly useful personas in the first place. Ardath Abee lays out ...
• Educate, Entertain, and Inform: Kipp Bodnar Talks Social Media Strategy on Marketing Smarts [Podcast]
  HubSpot's Kipp Bodnar discusses why so few B2B companies blog, how to develop a social media strategy, and what roadblocks companies encounter when trying to implement their strategy (if they ...
• Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]
  The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines—and ...
• Content Should Make Things Happen: Joe Pulizzi on Marketing Smarts [Podcast]
  Joe Pulizzi is THE content marketing guy. And he has quite a bit to say about content marketing in general, but I was most curious to find out how he ...
• A Holistic Approach to Content and SEO Strategy: Lee Odden on Marketing Smarts [Podcast]
  What does it mean to have a holistic approach to content marketing and SEO? Since that's precisely what Lee Odden calls for in his new book, that's exactly what I ...
• The Easiest Way to Be Successful in Social: Jay Baer Talks to Marketing Smarts [Podcast]
  In this week's episode of Marketing Smarts, author and social media strategist Jay Baer explains why the easiest way to be successful in social is to "be social about content ...
• Can Marketing Get You Out of Jail or Save Your Soul? Marketing Smarts Live [Podcast]
  We took Marketing Smarts on the road and recorded the podcast live in Los Angeles, where I interviewed Eric Granof, CMO at the largest underwriter of surety bail in the ...
• Why You Should Consider Hiring a Brand Journalist: Joe Chernov of Eloqua [Podcast]
  Why should you hire a brand journalist? In this episode of Marketing Smarts, Joe Chernov, Eloqua's vice-president of content marketing, explains why hiring a brand journalist can make all the ...