Become a smarter marketer.

In this seminar, you'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to, and how to forecast and plan your campaigns.

Many marketers are embracing content as a cornerstone of their marketing efforts. You probably are, too. In this PRO seminar, we'll answer your toughest content marketing questions.

In this seminar, you'll review B2B social referral case studies to discover how they can bring measurable results to your business including higher conversion rates and increased average order and lifetime value. You'll walk away with practical knowledge on how to create and measure social referral programs that drive more qualified leads, increase sales, and produce rich social content for your brand.

Join us for the PRO seminar, No BS Social Media: How to Drive Real Revenue with Social Media Marketing, and discover a relentlessly practical, business-value perspective of social media marketing that focuses on achieving results: measurable improvements in sales, profitability, efficiency, and brand value.

Take a whirlwind tour of state-of-the-art landing page strategies and tactics, and update your Web marketing repertoire with a new set of best practices that you can put into action.

Learn how to apply SMART goals (Specific, Measureable, Attainable, Relevant, Time-Bound) to your social media campaigns and measure audience Attention, Attitude, and Action. Includes advice based on use studies from Dell, LinkedIn, the Humane Society of the United States, and others.

Uncover which SEO metrics enable you to maximize your website optimization efforts during this PRO seminar with Stephan Spencer. Learn how to expand your keyword list, increase your rankings, and prioritize your efforts.

In this seminar, we'll address the hows and whys, in addition to the dos and don'ts of using social media to reach ecosystem partners as well as how to leverage your partners as part of your total social marketing efforts.

Discover what it takes to make the most of the tools and data you have to become an indispensable source of business insight for your organization.

Learn how to frame market research in terms of profitable impact. You'll discover how to establish the connection between using research to understand your customers and improved business performance.

This seminar will provide you with the insight and directives necessary to shift from the role of champion to business strategist and help you set a plan to convey the importance of engaging in social media to senior management.

Haven't had the time, resources, or guts to get into social media? Your customers aren't waiting around for you to show up. Learn some simple steps you can take to start connecting with them.

Learn how to run multi-channel analytics to measure your non-line impact. You'll get practical tips that will help you identify how to measure your campaigns (and hence claim as much of the credit as possible for your hard work!).

Discover a seven-step process to help you build a solid, sustainable, and social brand by actively aligning your values and operations (not just your communications) with those of your customers.

What should you do to best optimize your website for Bing that you aren't already doing for Google?

He's back! The maven of Search and Web Analytics returns to tip you off to secrets of getting found on the Web.

You have formulated a social media strategy, but have you put metrics in place, too? Here's how.

You can't force or fake a true community. So, how do you nurture and engage with your brand's biggest fans?

Companies who jump into social media without a plan typically sink, and sink fast! Here's what marketers need to know to swim in not-well-charted waters.

Go to Google right now and do a search on your name. That's the first impression many people will have of you! Do you like what you see?