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Small Business: How-to articles covering the latest marketing tactics, tips, and strategies.
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How to Launch a New Brand: Five Tips for an Unforgettable DebutStewart HodgsonFollow these five steps to create a memorable and effective brand that will help your company stand out from the competition.
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How Small Business Owners Got Their StartAyaz NanjiMost small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.
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How SMBs Are Using Social Media: Platform, Posting, and Content TrendsAyaz NanjiMost small-to-midsize businesses in the United States are now using social media for marketing purposes, according to recent research from Clutch.
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The Small Business Guide to Google Analytics [Infographic]Laura ForerGoogle Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of ...
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Seven Considerations for Your New Business's Social Media StrategyAmelia WillsonCreating a social media strategy can feel overwhelming—especially when there are so many social platforms. These tips will help you focus on the basics so you can find your audience ...
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#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This WeekChristian NeriYour social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; ...
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Small Business Digital Marketing Trends for 2018 [Infographic]Ayaz NanjiMost small business owners expect to use social media content to acquire new customers in 2018, according to recent research from Infusionsoft.
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How Local Businesses Are Advertising This Holiday SeasonAyaz NanjiFacebook is the most popular channel with local businesses for running advertising campaigns this holiday season, according to recent research from Netsertive.
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Valuable Employee-Recognition Tips [Infographic]Laura ForerAll employees want to be recognized for their good work, but 49% of them say they are dissatisfied with that aspect of their jobs. Managers should take note: Happy employees ...
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When and Where Consumers Use Search Engines to Find Local BusinessesAyaz NanjiConsumers searching online for local businesses typically plan to visit/book an appointment within the next two days, according to recent research from Review Trackers.
Small Business: Podcasts containing in-depth interviews with smart marketers from all walks of life.
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Marketers, to Do More With Less, Get Scrappy! Nick Westergaard on Marketing Smarts [Podcast]by Kerry O'Shea GorgoneBrand strategist Nick Westergaard discusses his new book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, and explains how big businesses and startups alike can get more for their marketing dollars by doing more with less.
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Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]by Kerry O'Shea GorgonePresentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.
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To Grow You Must Change: John Jantsch on Marketing Smarts [Podcast]by Matthew GrantJohn Jantsch believes that if businesses are to grow, they need to be ready, willing, and able to change. To navigate and instigate such change, business leaders need a clarity of purpose and they need to set big, audacious goals.
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How-to Articles
Considerations for Measuring Your B2B Influencer Marketing ... by Eleanor Hecks
How to Unlock New Upselling Opportunities: The Case of E-Gift ... by Cindy Mielke
Leveraging Partnerships for Growth in B2B Business by Michael Wilczak
Why Marketing Leaders Should Care About Brand Valuation by Laurence Newell
Google Wants You to Date Other Organic Platforms. Take Them Up ... by Kelly Ayres