Content Marketing

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• The Most Effective Digital Lead Generation ChannelsAyaz Nanji
  Businesses say email marketing and content marketing are the two most effective digital channels for generating sales leads, according to a recent report from Ascend2.
  Content Marketing, Digital Marketing, Email Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Sales, Survey Data
• Strapped for Time and Money? Content Curation Is Your Content Marketing Secret SaucePaul Chaney
  Content curation builds trust and credibility for your brand because it keeps customers informed. You can communicate industry news, trends, how-to tips, or whatever your business goals dictate. Here's how ...
  Content, Content Marketing, Content Strategy, Marketing Strategy
• #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This WeekChristian Neri
  Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" ...
  Advertising, Content, Content Marketing, Digital Marketing, Digital Theory, Facebook, Influencer Marketing, Instagram, Marketing Strategy, Pinterest, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• Six Essentials for Good Storytelling—and Great Content MarketingJennifer Smoldt
  Content now spreads in nanoseconds, so there's more risk in marketing than ever before. Brand reputation is at stake. Thus the importance of good storytelling. Because bad stories live forever ...
  Content, Content Marketing, Customer Engagement, Marketing Strategy, Web Content, Writing
• How to Boost Your Content's IQ [Infographic]Verónica Jarski
  Want to make sure your content stands out online? Make sure it's adaptable and intelligent. The following tips show you how to make it so.
  Content, Content Marketing, Content Strategy, Copywriting, Writing
• Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social MediaAyaz Nanji
  Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?
  Content, Content Marketing, Content Strategy, Facebook, Research Summaries, Social Media, Social Networking
• Branded Content vs. Pre-Roll Ads: Which Channel Is More Effective?Ayaz Nanji
  Consumers are significantly more likely to recall brands after seeing sponsored content than after seeing pre-roll video advertisements, according to recent research from Nielsen.
  Advertising, Content, Content Marketing, Marketing Strategy, Research Summaries, Videos
• The Biggest Tech Challenges of Today's Digital PublishersHadas Moked
  As marketing technology continues evolving, many publishers find themselves facing inevitable challenges. Check out these five top concerns of digital publishers.
  Advertising, Content, Content Marketing, Content Strategy, Marketing Strategy, Social Media, Websites
• How to Create Content About Things You Know Nothing About (Yet)Bana Jobe
  As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company ...
  Content, Content Marketing, Research, Web Content, Writing
• Nine Content Tools to Improve Your Online Presence Through CurationDiana Beyer
  The more relevant, interesting, and even entertaining the content that you share or publish, the more your audience will view you as a trustworthy source of information, and not just ...
  Content, Content Marketing, Content Strategy, Publishing, Social Media
• The New Reality of B2B Marketing: The Imperative of Online Visibility (Article 4 of 4)Charlie Stewart
  The final article in this series explores how to respond to altered behavior in the buying cycle, deliver content to where it is most needed, and focus on the proven ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Digital Marketing, Lead Generation, Online Marketing, Sales, Search Engine Marketing, SEO, Websites
• The Top-Rated Content Marketing Software PlatformsAyaz Nanji
  Which content marketing platforms do businesses most use and and most like? To find out, G2 Crowd recently examined 224 evaluations of content marketing software tools posted on its review ...
  Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Technology
• How Content Marketers Feel They Measure Up to Their PeersAyaz Nanji
  Do marketers consider their content strategies more successful or less successful than the strategies of their competitors?
  Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data
• Five Ways CPG Marketing Can Keep Pace With MillennialsJennifer Silverberg
  Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain ...
  B2C, Brand Management, Content Marketing, Customer Behavior, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, Social Media
• Why Video Marketing's Popularity Is Great News for WritersBecky Brooks
  The popularity of videos doesn't signal the end of the written word. In fact, writers have an advantage in a world that loves videos.
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos, YouTube
• Content and the Buying Decision Cycle: Guarantee Your Content Creates Sales (Article 2 of 4)Mark Eardley
  In B2B marketing, to convince customers to buy from you, they must know who you are, what you do, and why you matter to them. Here's how to move their ...
  B2B Marketing, Brand Positioning, Content Marketing, Customer Behavior, Customer Engagement, Customer Relationships, Marketing Strategy, Personas, Positioning, Print Collateral, Sales
• Content Marketing Jobs: Salary, Skill, and Education TrendsAyaz Nanji
  What is the average annual salary of a content marketing job? Which skills are most in demand? What levels of education and experience do companies want?
  Career Management, Content Marketing, Management, Research Summaries
• Three Tips for Building Internal Support for Influencer MarketingTodd Cameron
  No longer are marketers asking, "What's influencer marketing?" Today, many are asking, "Should we develop an influencer marketing channel?" or, "How much effort and budget should we put behind it ...
  Content, Content Marketing, Content Strategy, Influencer Marketing, Marketing Strategy, Public Relations
• A Beginner's Guide to Creating Video ContentCaleb Cousens
  Creating professional-quality videos is not an easy task. You are not going to immediately create masterpieces... You might never even get close. But that does not mean you cannot create ...
  Content, Content Marketing, Customer Engagement, Videos, Vine, YouTube
• How to Engage B2B Decision-Makers Who Generate Your Sales and Margins: Market Focus (Article 1 of 4)Mark Eardley
  The purpose of B2B marketing is to attract and retain profitable customers. The first step toward that goal is to learn who influences buying decisions—and then win their trust in ...
  B2B Marketing, Content Marketing, Customer Acquisition, Customer Relationships, Inbound Marketing, Personas, Research, Sales