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• Instagram Video vs. Vine: Which Is the Video Marketing Champ?Russ Somers
  As Instagram Video and Vine grow in popularity, marketers may be wondering which works best for connecting brands with fans. Here's a look at each one.
  Content, Content Marketing, Instagram, Social Media, Videos, Vine
• What Marketers Say About Content CurationAyaz Nanji
  Most marketers (57%) say they should share 10 or more pieces of content per day to properly engage with their customers, according to a recent report by Trapit.
  Content, Content Marketing, Content Strategy, Digital Marketing, Marketing Strategy, Research Summaries, Survey Data
• 20 Captivating Marketing Statistics That Will Drive 2014 [Infographic]Verónica Jarski
  What can marketers expect in the new year? Here's a look at some predictions of what to expect and what to consider.
  B2B Marketing, Content, Content Marketing, Email, Facebook, LinkedIn, Mobile Marketing, SEO, Social Media
• Writing and Readability Scores: It MattersGrant Draper
  The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.
  Content, Copywriting, Customer Behavior, Writing
• Three Reasons to Ditch the Elevator PitchSteve Woodruff
  Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.
  Career Management, Content, Customer Acquisition, Customer Relationships
• The Best of 2013: Blog Posts That Made Us Laugh, Think, and Market BetterVerónica Jarski
  We've put together a quick list of the 10 most popular blog posts of 2013 to inspire your marketing in 2014.
  Content
• Three Reasons (and Tips) for Reaching Out to the Hispanic CommunityCristina Pedroza
  In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture The ...
  Content
• Five Digital Marketing Predictions for 2014Merlyn Gordon
  What will 2014 bring for digital marketers? Here are my predictions.
  Content
• Busting the Myth of the Rational BuyerMichael Harris
  I always felt that people often make decisions emotionally, then justify them with logic, but I didn't have the proof to back up this theory—until now.
  Content
• Three Reasons Why User-Generated Content Will Be Hot in 2014Apu Gupta
  Why are more retailers planning to add user-generated content to their e-commerce sites in 2014? Here's a look at reasons behind the trend.
  Content
• The Marketer's Guide to Actionable Data [Infographic]Verónica Jarski
  Using historical and real-time data about customers, marketers can create tailored experiences for them and drive company revenue.
  Content, Customer Engagement, Marketing Tips, Mobile Marketing, Social Media
• Understanding Twitter's New Location PromptDavid Rush
  You may have heard about the latest version of the Twitter mobile app, but the most overlooked change in the update is the location prompt.
  Content, Twitter
• Which of These Six Needs Do Your Customers Have?Rachel Honig
  Focus on helping your customers fulfill their needs, not on selling product. Here's a look at look at the various needs that most customers have.
  Content
• How to Start Building a Customer Base With Your Newsletter Subscription ListMarian Pinera
  Despite competition from a plethora of e-newsletters, you shouldn't conclude that newsletter marketing is inevitably losing effectiveness. Rather, you need to be more resourceful, creative, and goal-oriented.
  Content, Customer Acquisition, Customer Engagement, Customer Relationships, E-Commerce, Email, Email Lists, Lead Generation, Newsletters, Promotions
• Create Holiday (and Other) Landing Pages for Your Small Business Using DIY Website ToolsDimitri Horaites
  With the right tools, a little know-how, and some scrappy can-do spirit, anyone can make a holiday promotion landing page to be proud of.
  Content, Landing Pages, Promotions, Small Business, Website Design, Websites
• 10 Steps to Ethical Content CurationPawan Deshpande
  Compared with the creation of original content, curation can be a faster and easier way to generate content. But bad curation can damage your brand's credibility and potentially lead to ...
  Blogging, Content, Content Marketing, Inbound Marketing, Writing
• Is Your Holiday Social Media Update Safe to Post? A Decision Tree [Infographic]Verónica Jarski
  Online content has a long shelf life, so you need to be careful that you're not posting something that you'll regret. Before you post on social media, make sure to ...
  Content, Facebook, Google+, Instagram, Social Media, Twitter
• Content Marketing Strategies: Tear Down Geographic Barriers to SalesSylvia Montgomery
  In professional services, relationships and referrals are the anchor of business development. In the past, those referrals were driven by geographic proximity. Today, conducting business from afar is the new ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Lead Generation, Lead Nurturing, Location-Based Marketing, Sales, Services Marketing
• #SocialSkim: Social Media This Week: 2014 Trends, an Epic Year-in-Review, More...Angela Natividad
  Where did the year go? Catch up on trend briefings for 2014, an epic year-in-review, the latest in Tumblr mobile ads, and a thought-provoking video that arrived just in time ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, Mobile Marketing, Nonprofits, Social Media, SocialSkim, Twitter
• Five Ways to Ensure Customer Participation With Mobile StorybuildingJoe Gillespie
  Whether in the form of a book, a movie, or a marketing campaign, great storytelling will always resonate with audiences. As consumers become increasingly mobile and social, however, they want ...
  Content, Customer Behavior, Marketing Strategy, Mobile Marketing, Social Media, User-Generated Content