Content

Topics » Articles » Content

• Five Steps to Effective and Affordable Small Business Content MarketingKristen Hicks
  If you approach content marketing thoughtfully and strategically, you can find ways to get more for less.
  Content, Content Marketing, Content Strategy, Customer Acquisition, Customer Engagement, Customer Retention, Hiring Outside Resources, Marketing Strategy, Small Business, Web Content, Writing
• How to Create Perfect Posts for the Most Popular Social Platforms [Infographic]Verónica Jarski
  A post that works well for one social platform may not work well for another. That's because every social media has its own formula for the perfect post. Here's a ...
  Blogging, Content, Content Strategy, Customer Engagement, Digital Marketing, Facebook, Google+, Instagram, Pinterest, Social Media, Vine, Writing, YouTube
• Four Proven Tips for Being Heard Amid the Social Media RoarJordan Slabaugh
  Want your brand to stand out during the next big event? Here are four proven strategies to make sure it gets heard in a noisy, social media world.
  Brand Awareness, Brand Management, Branding, Content, Creativity, Customer Engagement, Facebook, Marketing Strategy, Social Media, YouTube
• Five SEO Tips for Global MarketersRachel Chilson
  If you want to boost your website traffic overseas, you need a localized strategy for each market. Here are five SEO tips to keep in mind during that localization process.
  Content, Customer Communications, Customer Insight, International Marketing, Market Research, SEO, Web Content, Websites, Writing
• #SocialSkim: Oreo Snack Hacks, the Worst Gaffe Ever, Fewer Likes Ahead, More!Angela Natividad
  Find out how Oreo turned snack hacks into a contagious campaign. See why fewer brands will be asking you to "Like" anytime soon, possibly the worst social media gaffe to ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Measurement, Public Relations, Retail Marketing, Social Media, Social Networking, Television, TV, Twitter
• Find the Right Imagery for Social Media BrandingNoelle Federico
  Selecting the right images for social media requires some serious thought. Brands that skimp on the quality of their images risk lowering their brand's appeal.
  Branding, Content, Digital Theory, Facebook, Social Media, Website Design
• Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead GenerationBruce McKenzie
  If video is good for business (and it is), and if LinkedIn is good for business (and it is), then combining the two makes perfect sense. Here are three ways ...
  Career Management, Content, Content Marketing, Customer Acquisition, Inbound Marketing, Interactive Marketing, Lead Generation, LinkedIn, Sales, Social Media, Videos
• Get to Know the New Starring Roles of Content MarketingJeannette de Beauvoir
  New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.
  Brand Management, Branding, Career Management, Content, Content Marketing, Copywriting, Digital Marketing, Web Content, Web Copy, Writing
• Big Data: The Secret to Revenue Creation [Infographic]Glenn Gow
  No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here ...
  B2B Marketing, Big Data, Collaboration, Content, Customer Acquisition, Data, Inbound Marketing, Lead Generation, Sales, Social Media
• #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!Angela Natividad
  It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Integrated Marketing, Mobile Marketing, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, YouTube
• Why the Future of Digital Marketing Is Pure PRGerald Heneghan
  Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.
  Content, Content Marketing, Links, Press Releases, Public Relations, SEO, Social Media, Social Networking, Word-of-Mouth
• Social Video Marketing: Create Conversations and Build Customer LoyaltyMelody King
  Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.
  Content, Customer Loyalty, Customer Relationships, Humor, Social Media, Videos
• Top Trends in Content Marketing Hiring [Infographic]Verónica Jarski
  Some 54% of marketing teams plan to hire content marketers in the next year. Find out what they're looking for and other trends in content marketing in the following infographic.
  B2B Marketing, Career Management, Chief Marketing Officer, Content, Job Search, Social Media, Writing
• Six Lessons From an Ambitious Content Marketing ProjectRich Quarles
  Content marketing is going to become an increasingly important component of virtually every company's overall marketing program.
  Content, Content Marketing, Content Strategy, Web Content, Writing
• Why Rich Media Messaging Trumps Multimedia MessagingCezar Kolodziej
  Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.
  Consumer Electronics, Content, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• The Complete A to Z Guide to Personal Branding [Infographic]Seth Price
  If you haven't undertaken personal branding or you haven't incorporated it into your organization's marketing strategy, you're missing out on a world of value. Check out this infographic for tips ...
  Blogging, Branding, Content, Customer Engagement, High-Tech Marketing, Keywords, LinkedIn, Marketing Tips, Personal Branding, Social Media, Thought Leadership, Twitter, Writing
• The Unbundling of Email Deliverability: What CMOs Need to KnowNoah Jessop
  Email communications is not just about deliverability anymore, but also about driving true engagement. Here's a look at the evolution in email communication—and what's on the horizon.
  Content, Customer Behavior, Customer Communications, Email, Email Deliverability, Email Marketing, Email Service Providers, High-Tech Marketing, Personalization
• Wise Marketers Know Headlines Lick LabelsGavin McMahon
  Are you capturing your audience's attention with strong, compelling headlines or using short, dull labels instead? Here's a look at the traits of eye-catching headlines and tips for writing them.
  Ad Copy, Blogging, Content, Copywriting, Creativity, Newsletters, Presentations, Press Releases, Web Content, Web Copy, White Papers, Writing
• Your Five-Point Mobile Marketing ChecklistShawn Aguilar
  With so many options available to mobile marketers, where do you start? Is SMS still relevant? How about mobile search? Or banner ads and video? Focus on these five key ...
  Advertising, Content, Facebook, Instagram, Mobile Marketing, Promotions, Social Media, Videos, Vine
• Why Businesses Need to Embrace Content Consumption MonitoringErik Matlick
  Just using a marketing automation database is limiting. Instead, businesses should consider monitoring their customers' content consumption patterns to know how to best reach them and when.
  B2B Marketing, Business Intelligence, Content, Content Marketing, Content Strategy, Customer Behavior, Customer Insight, Customer Relationships, Customer Service, Lead Nurturing, Marketing Strategy, Sales, Sales and Advertising