Content

Topics » Articles » Content

• Six Public Speaking Tips That Help Your Marketing, TooStephanie Villella
  Using some of the concepts that have the power to make or break your public address, you can dramatically transform the effectiveness of your marketing campaigns. The best part? You ...
  Advertising, Content, Content Marketing, Customer Communications, Customer Relationships, Marketing Communications, Public Relations, Public Speaking, Web Content, Writing
• Five Tips to Enhance Your Call to ActionStephanie Thompson
  A good call to action is a lot more than just a link. Rarely will you get someone to follow your CTA simply by asking them. So use these lessons ...
  Content, Copywriting, Direct Marketing, Personalization, Print Collateral, Promotions, Web Content
• Five Content Marketing Takeaways From Ron BurgundyAdam Weinroth
  "Anchorman 2: The Legend Continues" has earned high praise for breaking new ground in marketing. It owes much of its success to great content—and great content strategy. Here are five ...
  Advertising, Content, Content Marketing, Digital Marketing, Integrated Marketing, Promotions, Public Relations, Social Media, Television, TV, YouTube
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• Results-Driven Marketing Creative in Four Steps, Part 4: Matching the Lead Gen ProcessCameron Avery
  Creative needs to go through one last stage (after briefing, concepting, and the selecting of the right medium) before it can deliver measurable results: It has to match the step-by-step ...
  Content, Content Marketing, Customer Acquisition, Inbound Marketing, Lead Generation, Sales
• Destroy Your Website in 13 Easy StepsAndy Crestodina
  Here are easy ways to choke off traffic to your website, kill leads, and push your stats into the basement. They're listed in general order from bad to worse, from ...
  Blogging, Content, Email, Email Lists, Keywords, Lead Generation, Mobile Marketing, SEO, Social Media, Web Content, Website Design, Websites
• Top 50 Overused Words in Press Releases [Infographic]Verónica Jarski
  Are you overusing certain business words when writing public relations materials? If those words made it onto the following infographic, you should consider using fresh ones instead.
  Content, Copywriting, Public Relations, Writing
• How Effective Are Marketing Agency Blogs?Ayaz Nanji
  Just over three-quarters of agencies (76%) have an external facing company blog, and 58% expect their blogging activity to increase in 2014.
  Blogging, Blogging Strategy, Content, Content Strategy, Marketing Strategy, Research Summaries
• Personal Branding Trends for 2014 (Part 2)William Arruda
  Understanding these trends will help you to strategize ways of harnessing them to enhance your brand and expand your career success.
  Career Management, Content, Content Marketing, LinkedIn, Mobile Marketing, Nonprofits, Personal Branding, Videos, Web Content
• Start 2014 Off Right: Five Marketing Trends You Need to KnowTricia Heinrich
  2014 promises to be just as transformative as 2013 was. Here are five trends that will be affecting marketing; keep them top of mind.
  Big Data, Content, Data, Marketing Strategy, Metrics, Mobile Marketing, Videos
• 2014 To-Do List: Catch Up With 2013Jason Miller
  How can we discuss resolutions for 2014 when many marketers are struggling to catch up with trends from last year? Instead, let's concentrate on these three present realities.
  Content, Content Marketing, Content Strategy, LinkedIn, Marketing Strategy
• 2014 Content Marketing Trends and TacticsAyaz Nanji
  Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report from Curata.
  Benchmarking, Content, Content Marketing, Digital Marketing, Marketing Budgets, Marketing Strategy, Research Summaries, Survey Data
• The State of Social Media in 2013 [Infographic]Verónica Jarski
  What were the highlights and lowlights in social media last year? The following infographic captures the memorable events of 2013.
  Content, Facebook, Google+, Social Media, Twitter, Vine
• Eight Steps for Making 2014 Your Video Marketing YearMichael Litt
  Here's a to-do list to jump-start your video marketing and make 2014 the year you excel in video—and impress prospects, demonstrate commitment to a medium customers crave, and remain relevant ...
  Content, Content Marketing, Customer Acquisition, Lead Generation, Sales, Videos
• Americans Watched Record Number of Online Videos in DecemberAyaz Nanji
  Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore.
  Advertising, Content, Google, Research Summaries, Videos, YouTube
• #SocialSkim: CES Goodies, Facebook's Little Eye Acquisition, Ben & Jerry's Hilarious TweetAngela Natividad
  Find out what unique and promising technologies debuted at CES. Get the skinny on Facebook's recent acquisition, glean new ways to use Tweets, and find out how Ben & Jerry's ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Mobile Marketing, Presentations, Social Media, Social Networking, SocialSkim, Technology, Twitter
• Engage Your Audience: From Profile to PreferenceAnna Pfeiffer
  We aim, as marketers, to gain the trust of customers and prospects. To accomplish this we must engage with the individual, building trust and understanding by asking for appropriate information, ...
  Advertising, Content, Customer Acquisition, Customer Engagement, Customer Relationships, Social Media
• Which E-Book Format Is the Best?Heather Wied
  Is your company thinking about creating an e-book? Then first be sure to know the pros and cons of available e-book formats.
  Content, Content Marketing, E-Books, Writing
• Five Big Social Media Trends for 2014Aaron Everson
  Social marketers should keep in mind these five insights to help their brands and organizations prepare for and succeed in 2014 by connecting with customers.
  Content, Content Marketing, Customer Engagement, Data, Integrated Marketing, Social Business, Social Media, Social Networking
• Is Your Content Marketing a Failure? These Five Metrics Can Tell YouAlesia Krush
  What metrics can marketers track to make sure their content strategy is headed in the right direction?
  Content, Content Marketing, Engagement, Links, Measurement, Metrics, ROI, Search Engine Marketing, SEO, Social Media, Websites