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• Make Sure Your Emails Are Wicked Smaht [Slideshow]Perrin McCormick
  Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht ...
  Content, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)Catherine Sherlock
  The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, ...
  B2B Marketing, Content, Content Marketing, Customer Behavior, Inbound Marketing, Sales, Writing
• Top B2B Content Marketing Trends in 2013Ayaz Nanji
  The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.
  B2B Marketing, Content, Content Marketing, LinkedIn, Research Summaries, Technology
• Music and Your Brand: Five Ways to Tune Your Demographic In With the Right BandKelli Richards
  Attention is a scarce resource—and that means it's a costly one. In a world of hundreds of competing voices, art and music have become a powerful way to bring a ...
  Content, Customer Engagement, Customer Experience, Customer Relationships, Engagement, Marketing Strategy
• The Best Content Ideas Come From Customers' NightmaresBarry Feldman
  Want to get frighteningly good at content marketing? Take a trip with me to the dark side. Off we go... venturing into some scary territory: the human psyche. Who knows ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Insight, Sales, Web Content, Web Copy, Writing
• Animals Taking Over Social Media [Infographic]Verónica Jarski
  If you spend time on social media, you know that the digital world loves animals. Whether the animal is cute, ugly, or grumpy, no one minds. Here's a look at ...
  Content, Facebook, Humor, Social Media, Twitter, YouTube
• Networking Tips for Introverts and Shy Folks [Visual Sketchnotes]Verónica Jarski
  On a recent Marketing Smarts podcast, Jill Foster, founder and blogger for LiveYourTalk (and a MarketingProfs B2B Forum keynote speaker), gave tips for introverts heading out to conferences and meetings. ...
  Content, Networking
• Which Comes First: Content or Marketing Automation Software?Katie Hollar
  For most software purchases, you identify a business process that could be accomplished more efficiently with the help of technology. Then you buy it. Then you use it. Then your ...
  Behavioral Marketing, Content, Content Marketing, Customer Acquisition, Customer Communications, Customer Relationships, Marketing Automation, Sales, Web Content, Writing
• The State of Digital Copywriting: Top Challenges and TrendsAyaz Nanji
  The majority (60%) of marketers and content creators say one of their biggest digital copywriting challenges is that "people just don't get what good copy is," according to a recent ...
  Content, Content Marketing, Copywriting, Digital Marketing, Research Summaries, Web Content, Web Copy, Writing
• Top 10 Video Sites, YouTube Networks, and Ad PlatformsAyaz Nanji
  Americans viewed a record 20 billion video ads in June 2013, and Google Sites, driven by video viewing at YouTube.com, ranked as the top online video content property for the ...
  Advertising, Content, Digital Marketing, Google, Research Summaries, Videos, YouTube
• #SocialSkim: Social Media This Week, Including Social as Riot Control, A/B TestingAngela Natividad
  You'll look forward to the next "hump day" after this week's top viral video. We'll also look at how social affects—maybe even calms—riled-up crowds. Learn how to embed Instagram pics ...
  Advertising, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Measurement, Metrics, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Top 10 Ways to Improve Email Open RatesKevin Gao
  For marketers, achieving a high email open rate is highly desirable, and it is often a key metric for shedding light onto the effectiveness of a campaign. The following 10 ...
  Content, Email, Email Marketing, Email Subject Lines, Personalization, Writing
• Three Ways Mobile Marketing Can Help Retain CustomersTim Cascio
  If you can't retain a customer, you'll need to spend 6-7 times more to find a new one. By using a mobile app and focusing on the following three areas, ...
  Content, Customer Relationships, Customer Retention, Customer Satisfaction, E-Commerce, Location-Based Marketing, Mobile Marketing, Smartphones
• How B2B Marketers Can Draw B2C Strategies Into Their MarketingDerek Singleton
  B2B marketing—at least in the tech world—is starting to mirror the simple marketing, transparent pricing, and frictionless buying process that we see in the B2C world. Here are four ways ...
  B2B Marketing, Content, Feedback, Gamification, Marketing Strategy, Sales
• Five Ways Marketing Can Manage Its Digital Content AssetsMatthew Gonnering
  Your brand has a story, which is nearly impossible to tell without some form of digital media. Managing those media assets effectively is an important skill. Here are five ways ...
  Branding, Content, Management, Measurement
• Video Statistics: The Marketer's Summary [Infographic]Verónica Jarski
  As Vine and Instagram Video battle for users, one thing is clear: People go crazy for online videos. Here's an infographic explaining why consumers watch product videos and their effect ...
  Advertising, Content, Content Marketing, Customer Behavior, Digital Marketing, Product Marketing, Sales and Advertising, Videos
• Meet the World's Greatest Social Media MarketerBarry Feldman
  You can master many tasks as a social media marketer, yet remain amazingly mediocre. That's because the world's best social media marketers possess more meaningful skills, including these 10 traits.
  Career Management, Content, Customer Engagement, Integrated Marketing, Social Media, Writing
• Mark Twain's 10-Sentence Course on Branding and MarketingTom Bentley
  Samuel Clemens created the cherished celebrity known as Mark Twain as surely and craftily as he created Huck Finn. The man had "platform" a century before the concept had circulation.
  Advertising, Brand Loyalty, Brand Management, Brand Positioning, Branding, Career Management, Content, Content Marketing, Humor, Marketing Strategy, Positioning, Writing
• Cats and Bacon: Why They Continue to Go Viral Online [Infographic]Verónica Jarski
  Why are cats and bacon so absurdly popular on the Internet? Why aren't, say, puppies and ham as popular? Check out the following infographic to find out more about the ...
  Branding, Content, Customer Behavior, Data, Google, Social Media
• #SocialSkim: Social Media This Week, Including Twitter's Media Blog and IKEAAngela Natividad
  Social moves so fast, you won't believe how it's changed this week. Check out Twitter's new media blog, dedicated to innovative social promotions in real time. See why an IKEA ...
  B2C, Branding, Content, Digital Theory, Pinterest, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter, Videos, Word-of-Mouth