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• Think (and Market) Like a Rock Star [Visual Sketchnotes]Verónica Jarski
  I a recent Marketing Smarts podcast, author Mack Collier discussed how rockstars inspire devotion in their fans and cultivate new ones, and how brands can do the same. Here's a ...
  Content
• Content Marketing: Four Things to Consider When Promoting Your SEO ContentSuzanne Ritter
  So you've created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you're an SEO, you're ...
  Content, Content Marketing, Content Strategy, Inbound Marketing, Search Engine Marketing, SEO, Web Content
• Love, Signals, Noise... and Great Business WritingRichard Pelletier
  "People who think well, write well," said David Ogilvy. Good writing is the clearest indicator of good thinking. You also need love and commitment.
  Content, Corporate Communications, Customer Communications, Web Content, Web Copy, Writing
• Use Social Video to Spread Your Messages: One Golden Rule and Three CommandmentsDenise Roberts McKee
  With over 72 hours of video content being uploaded every minute, the days of creating a video, posting it on YouTube, and assuming viewers will find it... are a thing ...
  Content, Content Marketing, Content Strategy, Marketing Strategy, Videos
• Seven Do's and Don'ts of Mobile App Marketing [Infographic]Verónica Jarski
  The mobile app market is fiercely competitive. Only businesses that create fresh, useful, and original apps will succeed in it.
  Consumer Electronics, Content, Customer Behavior, Digital Marketing, Marketing Tips, Mobile Marketing, Smartphones
• #SocialSkim: Social Media This Week: Yahoo's New Logo, Marketing With Images, MoreAngela Natividad
  Summer’s just about over, social is spinning on, and a picture's worth a thousand characters. Get the skinny on Yahoo's new logo, whether images increase engagement on Twitter, how to ...
  Branding, Content, Content Marketing, Digital Theory, Social Business, Social Media, Social Networking, SocialSkim, Twitter, Videos
• Do Consumers Trust Online Reviews?Ayaz Nanji
  A quarter of consumers think the information presented on online rating sites is unfair: 16% say it is overly negative and 9% say it is overly positive, according to a ...
  Content, Customer Behavior, Research Summaries, Survey Data, Surveys, Web Content, Websites
• Three Ways to Use Pinterest and Instagram to Build Stronger Consumer RelationshipsApu Gupta
  Social media conversations are shifting from text to pictures, making images the new language of fan engagement. How can you harness this engagement to build stronger relationships with fans? Here ...
  Content, Content Marketing, Customer Engagement, Customer Relationships, Engagement, Instagram, Pinterest, Social Media, Social Networking, User-Generated Content
• 11 SMS Marketing Best-Practices for Better, Results-Driven Text Messaging CampaignsR.J. Talyor
  Today's consumers are mobile, on the go, sending and receiving messages of all types. The fundamental practices outlined in this article provide a solid foundation for how to communicate with ...
  Content, Customer Communications, Marketing Strategy, Mobile Marketing, SMS
• Why Should Marketers Care About Creating Videos?Gary Lipkowitz
  Customers don't merely like videos... they expect their favorite brands to create them. Check out a few more reasons for adding video to your marketing arsenal.
  Content
• Design Emails With a Mobile Mindset: Five TipsCeline Neulat
  Most companies have only a basic mobile optimization strategy, if any at all, so here are five tips for taking your email to the small screen.
  Content, Email, Mobile Marketing, Smartphones, Website Design
• The State of Video in 2013 [Video Infographic]Jose Sanchez
  This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, ...
  Content, Marketing Strategy, Mobile Marketing, Video Blogs, Videos
• Three Deadly Reasons Most Websites FailMike Volpe
  Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right ...
  Content, Content Marketing, Customer Acquisition, Customer-Centric, Inbound Marketing, Lead Generation, Web Content, Website Design, Websites
• Just Because Day: Do Something for the Fun of It (and Stretch Your Marketing Muscles)Verónica Jarski
  August 27 is Just Because Day, so you have a week to think about doing something differently in your marketing... just because. No need for drastic change; just do one ...
  Content, Creativity
• How Do You Measure Content Marketing? [Infographic]Verónica Jarski
  How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and ...
  B2B Marketing, B2C, Blogging, Brand Management, Content, Content Marketing, Customer Behavior, Customer Engagement, Facebook, Marketing Strategy, Search Engines, Social Media, Websites, Writing
• In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 2)Catherine Sherlock
  In Part 1, we began the examination of how emotion and logic operate in the buying cycle, and we covered what sort of content to produce for the Awareness stage. ...
  B2B Marketing, Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Engagement, Digital Theory, Inbound Marketing, Lead Nurturing, Marketing Communications, Marketing Strategy, Sales, Web Content, Web Copy, Writing
• Are You Argo-izing Your Content?Sue Duris
  In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about ...
  Content, Content Marketing, Customer Acquisition, Customer Behavior, Customer Communications, Customer Engagement, Customer Relationships, Writing
• Build an Award-Building Blog in Less Than a Year [Visual Sketchnotes]Verónica Jarski
  In a recent Marketing Smarts podcast, Ian Cleary shared tips about content creation, blogging tools, and building a blog audience. Here's a look at his suggestions—in the form of visual ...
  Content
• 10 Super Powers of the World's Greatest Social Media Marketer [Infographic]Barry Feldman
  Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.
  Brand Awareness, Career Management, Content, Customer Communications, Customer Relationships, Customer Service, Facebook, Google+, Instagram, Pinterest, Social Business, Social Media, Twitter, YouTube
• Webinar Benchmarks, Trends, and Best-PracticesAyaz Nanji
  Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, ...
  Content, Content Marketing, Digital Marketing, Research Summaries, Virtual Events, Webinars