Marketing Video: Data-Driven Marketing for Sustainable GrowthAshley Ruppert
In any business, knowledge is power. What better way to increase your knowledge than studying your organization's data... Sounds obvious enough, right? Actually, it's not as obvious as it seems.
Don't Fall for Vanity Metrics When Measuring Social Media ROILilach Bullock
Marketers often struggle to explain what they've achieved by marketing via social media, so they resort to using vanity metrics instead of actionable ones.
Four Ways to Measure Your Experiential Marketing CampaignJeff Snyder
Marketers have tended to shy away from integrating experiential campaigns into their marketing strategies because, until recently, demonstrating impact was difficult or next to impossible. But no longer!
The Secret to More Effective Ads on Facebook: The Science of TestingMatt Thomas
If Facebook were a country, it would be the biggest one... which is why it's so important for marketers to understand how to advertise effectively on Facebook. Your successful ad ...
How to Create a Marketing Measurement Playbook to Select and Measure the Right MetricsLaura Patterson
With the convergence of online and offline marketing, choosing the right metrics is far more important than the quantity of data measured. Measuring the right data, and acting on the ...
Nine Ways to Cut the Fat From Your Performance Marketing ProgramsTracy Kemmer
Performance marketing demands objective ways to evaluate what's working (vendors, channels, media, creative...) and how your strategies and tactics are affecting the bottom line, margins, and cost efficiency. These nine ...
Unlock the Mystery of Lead-Capture Success [Infographic]Verónica Jarski
Crafting successful lead-capture strategies can be difficult and overwhelming. This infographic, however, can make unlocking the secrets of lead capturing easier.
The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely SuccessfulAlexander Skorka
The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take ...
Avoid a Zero-Based Budget by Driving Growth as a Marketing Center of ExcellenceLaura Patterson
Marketing budgets are already on the chopping block, even though CFOs say better top- and bottom-line growth requires sales and marketing. We need to prove our value by turning Marketing ...
#SocialSkim: FB Messenger's Brand-Friendly Features, Plus 12 More Stories in This Week's RoundupChristian Neri
Facebook launches Messenger multiple accounts feature... and SMS testing for Android; Instagram introduces video views; Twitter incorporates a GIF library; and Shopify finds a way to embed product listings into ...
, B2B Marketing
, Digital Marketing
, Digital Theory
, Lead Generation
, Local Marketing
, Location-Based Marketing
, Mobile Marketing
, Social Media
Marketing Analytics Trends for 2016: Where, How, and Why Marketing Drives RevenueJoshua Reynolds
This year, expect an accelerated maturation of marketing analytics. Here's a look at the hottest marketing analytics trends.
How to Seize the Untapped Mobile Opportunity in 2016Eric Holmen
Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of ...
A Newbie's Guide to A/B-Testing [Infographic]Verónica Jarski
A/B-testing can help you make informed decisions about your marketing strategies and get the most out of your Web traffic. Here's what you need to know to get started.
Before You Worry About Ad-Blocking Apps, Consider These Four TipsChris Lucas
Thinking your own mobile marketing campaigns are now in danger because of ad-blocking? First, take a deep breath. Then, read these four tips.
The Year in Video Marketing and What to Expect in 2016Tyler Lessard
In 2016, the video skills marketers have learned in 2015 will allow them to create better content and tell stories that have greater impact, and they'll get serious about measuring ...
Three Key Differences Between A/B-Testing and Multivariate-TestingAlp Mimaroglu
Most businesses are interested in testing their sites, but they're hesitant because they don't know the differences between A/B tests and multivariate tests. Using examples, let's go over three ways ...
Three Mistakes That Can Prevent You From Hitting Your Sales GoalHugo Bader
If you're struggling to meet your business goals, pause for a moment to make sure you're not making one of these crucial mistakes.
The Three Most Common Mistakes New App Developers Make (and How to Avoid Them)Aykut Karaalioglu
Millions of mobile apps out there make getting your app noticed extremely difficult—and rare. Gaining visibility is not as simple as coming up with a great concept, building the app, ...
Seven Secrets That Help You Find Out Whether Your PR Works WellAly Saxe
Most marketers feel lost when measuring their PR. After all, PR is too unpredictable, right? Not exactly. You can track your PR performance by using the right tools and best-practices—and ...
Your Great Content Doesn't Matter If It Isn't Reaching the Right AudiencesJoanna Madej
All content should be produced through the lens of strategic objectives. Otherwise, you may be wasting time producing content you like but your customers and prospects never see.