Millennials

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• The Work Expectations of Generations Y and ZAyaz Nanji
  Generation Z is more entrepreneurial and less motivated by money than Generation Y, according to a recent report from Millennial Branding and Randstad.
  Career Management, Millennials, Research Summaries, Survey Data
• Build Customer Loyalty With Rewards and Other Tactics That MotivateSha Fakiri
  The digital age has changed how buyers research and buy products. An online rewards program can be a powerful way to reach buyers over and over, helping build a new ...
  B2C, Brand Loyalty, Brand Management, Customer Loyalty, Customer Relationships, Demand Generation, E-Commerce, Gamification, Local Marketing, Millennials, Mobile Marketing, Pricing, Recession, Retail Marketing, Social Media
• #SocialSkim: Social Media This Week, Including Facebook and Twitter Playing NiceAngela Natividad
  Review the best (and worst) of "real-time" marketing efforts during the Emmy Awards. Get the scoop on the first use of Tumblr in a court case; a new app that ...
  Advertising, Digital Marketing, Digital Theory, Facebook, Instagram, Millennials, Social Business, Social Media, Social Networking, SocialSkim, Twitter, User-Generated Content, Web Analytics
• College Millennials Get Frugal [Infographic]Ayaz Nanji
  More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.
  Customer Behavior, Demographics, Millennials, Research Summaries, Survey Data, Surveys
• Summer Forecast for Millennials: More Work, Less Fun [Infographic]Ayaz Nanji
  Asked how they expect this summer to compare with last year's, nearly 40% of US college students surveyed characterized summer 2013 as "real-world: more work and less fun," according to ...
  Customer Behavior, Demographics, Millennials, Research Summaries
• B2B Buyers: Traits by Generation [Infographic]Verónica Jarski
  To help suppliers understand the trends in B2B buying, Acquity Group took stats from its recent B2B procurement study and created the following infographic about B2B buyers by generation.
  B2B Marketing, Consumer Electronics, Customer Behavior, Customer Insight, Demographics, Digital Marketing, Millennials, Sales
• Marketing Students Say Facebook Is Most Important Social ToolAyaz Nanji
  Some 77% of European marketing students say Facebook is the most important social media tool a brand can use to communicate to their generation, according to a recent survey.
  Advertising, Career Management, Content Marketing, Facebook, Interactive Marketing, Millennials, Research Summaries, Social Media
• The Hyperconnected Life [Infographic]Verónica Jarski
  Life before the internet? What's that? Today's teens and young adults only know about the digitally connected world. Here's a look at their hyperconnectivity and its effects.
  Customer Behavior, Customer Insight, Demographics, Digital Marketing, Facebook, Millennials, Segmentation, Social Media, Twitter
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships, Demographics, Gamification, Integrated Marketing, Millennials, Mobile Marketing, Positioning, Product Marketing, Retail Marketing, Social Media, Social Networking
• Early Adopter Millennials Leading in Mobile Device AdoptionLenna Garibian
  Half of surveyed Millennials—those now age 18-34—are surpassing their generational peers in adopting new technologies, according to the forthcoming 2013 Digital Marketer Report from Experian Marketing Services. Such Early Adopter ...
  Consumer Electronics, Customer Behavior, Demographics, E-Commerce, Millennials, Mobile Marketing, Research Summaries, Social Media, Technology
• Five Ways to Connect With Millennials... Yes, via RadioMary Beth Garber
  Most people's perception of that Millennials don't like radio could do with a splash of cold, hard facts. Here are five ways you can put this phenomenal medium to work ...
  Advertising, B2C, Community, Customer Behavior, Customer Engagement, Demographics, Local Marketing, Marketing Strategy, Millennials
• How to Conduct Focus Groups: Seagate's ExampleJonathan Long
  Seagate, a leading provider of hard drives and storage solutions, realized that they knew very little about a very big target market: college students. So it conducted focus groups to ...
  B2C, Brand Awareness, Consumer Electronics, Customer Behavior, Customer Insight, Feedback, Market Research, Millennials, Product Marketing, Research, Voice of the Customer
• BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College CrowdJohn Mousseau
  The more than 21 million US college students have a total discretionary spending power of $120 billion per year. No wonder marketers are excited about the opportunity at colleges. Here's ...
  Customer Acquisition, Customer Engagement, Customer Relationships, Millennials, Segmentation, Word-of-Mouth
• 10 Reasons to Hire YouTube Stars for Your BrandAdam Graves
  Need a celebrity spokesperson? Bypass Hollywood and turn to YouTube. Established brands have been on a hiring wave of YouTube video stars, such as Toby "Tobuscus" Turner and iJustine, and ...
  Advertising, Marketing Strategy, Millennials, Social Media, Testimonials, YouTube
• How to Market to Gen-Y
  "Many companies are stressed out about marketing to Generation-Y, those born between 1982 and 1993," writes Tim Hare at MarketingProfs. And with a good reason: "I'm sure you've heard about how ...
  Customer Engagement, Marketing Strategy, Millennials, Segmentation, Word-of-Mouth
• What Every B2B Marketer Needs to Know About Millennials
  The Millennials have arrived! The first wave of the Millennial generation (born between 1980 and 2000) is now entering decision-making positions at companies across the land. And in a post at ...
  B2B Marketing, Customer Behavior, Millennials, Segmentation
• Six Reasons Your Company Needs Millennials [Infographic]
  To help managers better understand Millennials and their value, The Young Entrepreneur Council (YEC) partnered with MBA@UNC to share their research about Millennials, who constitute a market (and workforce) numbering ...
  Career Management, Demographics, Job Search, Millennials, Research