Four Ways Design Can Help You Market to WomenStephanie Yung
Design concepts can enhance your market research, and your marketing itself, helping you to communicate in your audience's language. That's especially the case when marketing to young women, but these ...
The 5Ws (and 1H) of Marketing Success: Adapting Messaging Strategy on the FlyCurtis Thornhill
To reach more customers at the right time in the right channels, marketers need to adapt messages for the different niche mediums and channels customers use during key parts of ...
Getting to Know Gen Z: Beliefs, Preferences, and BehaviorsAyaz Nanji
Americans age 15-19 are more likely than older consumers to believe success comes from hard work, care about identity-based issues, value ads that showcase real people, and use visual-first social ...
What Millennials Would Do With an Extra $1,000Ayaz Nanji
Millennials are most likely to spend an extra $1,000 on paying down or paying off debt, according to recent research from Element Three and SMARI.
How to Target Millennials With Billboard AdvertisingPaul Inman
Millennials are known for being a tech-savvy group, but ad overload means many digital ads are simply ignored. One way to capture Millennials' attention: go offline with billboards.
Worried About Your Millennial Strategy? Top 3 Myths and TruthsMike Dickerson
Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing with recurring clichés? Let's dispel three of the most commonly ...
Top 5 Predictions for the Future of Sales and Marketing Alignment [Infographic]Laura Forer
"Sales and Marketing alignment" has been a buzzphrase for years, but other than two teams working together, what does it mean exactly? Today's infographic explores five trends that will help ...
What Marketers Get Wrong (And Right) About Different GenerationsAyaz Nanji
Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online ...
The Fashion-Shopping Habits of Millennial WomenAyaz Nanji
Social media influencers now surpass friends and family as the primary source of fashion ideas and recommendations for Millennial women, according to recent research from Dealspotr.
How Millennial, Gen X, and Boomer Employees Are Viewed at WorkAyaz Nanji
Which generation of workers in the United States is viewed as being the most valuable by co-workers? How do the professional qualities of Millennials, Gen Xers, and Baby Boomers compare?
Are Younger Consumers Over Email?Ayaz Nanji
Most younger US consumers say their use of email has increased over the past few years, and most say they expect their email use to increase even more in the ...
#SocialSkim: Twitter Tests Longer Tweets; LinkedIn User Content Preferences: 10 Stories This WeekChristian Neri
Twitter tests longer tweets (but how long & for whom?); LinkedIn users' content preferences; Facebook retargeting of physical-store shoppers; Instagram nears 1B users; tbh tops app charts, brings positivity to ...
, Digital Marketing
, Digital Theory
, Gen Z
, Marketing Strategy
, Social Analytics
, Social Media
An Inside Look at the Habits of Millennial Shoppers [Infographic]Laura Forer
Some 78% of Millennials prefer spending money on experiences rather than things, and they'll spend more on those experiences despite making less than adults their age did 40 years ago. ...
Level-Up: How to Score Big at Live Events [Infographic]Laura Forer
Player 1: Your goal is to attend an event, generate leads, follow up with them, and show a positive ROI on the entire campaign. Can you do it? Find out ...
Is Brand Loyalty Dead? [Infographic]Laura Forer
Brand loyalty has changed over the decades. It's no longer as straightforward as having the best product or a great rewards program—but that's not a bad thing, says today's infographic, ...
The Preferences of Millennial B2B BuyersAyaz Nanji
Some 82% of B2B buying committees now include at least one Millennial employee, according to recent research from SnapApp and Heinz Marketing.
The Most Important B2B Digital Marketing Trends and Stats of 2017 [Infographic]Laura Forer
Which social platforms work best for B2B marketing? How is the demographic of the B2B buyer changing? How are B2B marketers using content? Find out the answers and more in ...
Five Direct Mail Myths About Millennials [Infographic]Laura Forer
If a marketer sends a direct mail piece to a Millennial, is it even read? Very possibly, yes, says today's infographic, which debunks myths about Millennials' interactions with direct mail ...
Four Effective Ways to Market to MillennialsPamela Webber
The Millennial market: such a tempting conquest, yet so frustrating to conquer. Connecting with this elusive and lucrative demographic is not easy. Here are four major insights to help you ...
Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]Laura Forer
Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.