Millennials

Topics » Articles » Millennials

• Millennials vs. Baby Boomers: How Attitudes and Behaviors Differ [Infographic]Ayaz Nanji
  Millennials are more likely than Baby Boomers to do multiple things while consuming media, to pay for socially responsible products, and to be willing to try new digital platforms, according ...
  Customer Behavior, Demographics, Millennials, Research Summaries, Survey Data
• #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This WeekChristian Neri
  This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's ...
  Content, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Millennials, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• How to Market to Millennials Without PanderingAJ Reardon
  People like to be catered to, but not pandered to. Doubly so when they're at the receiving end of a marketing campaign. And especially so if they're Millennials. So here's ...
  Advertising, Content, Customer Behavior, Customer Relationships, Demographics, Marketing Strategy, Millennials, Segmentation, Social Media
• Marketing to Millennials: Social Media, Privacy, and Email TrendsAyaz Nanji
  Millennials in the US are heavy users of Facebook's platforms, they are less worried about privacy than are older consumers, and they are still influenced by email campaigns, according ...
  Demographics, Digital Marketing, Email Marketing, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• What Millennials Will Hate About Your Snapchat AdDenise Chang
  Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer.
  Consumer Electronics, Millennials, Mobile Marketing, Smartphones, Snapchat, Social Media
• #SocialSkim: Instagram Just Cloned Snapchat Stories, Plus 10 More Stories This WeekChristian Neri
  This week: imitation. Instagram essentially integrated a copy of Snapchat within its app (with one major advantage); Facebook and Twitter took a play from YouTube's book to attract well-known creator ...
  Advertising, Content, Digital Marketing, Digital Theory, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Online Marketing, Snapchat, Social Analytics, Social Media, SocialSkim, Twitter, Videos
• How People Use Facebook and Instagram in Different WaysAyaz Nanji
  Instagram users have a broader variety of reasons for visiting that platform than Facebook users do for visiting their platform, according to recent research from Facebook IQ and Ipsos Connect.
  Digital Marketing, Facebook, Instagram, Millennials, Research Summaries, Social Media, Social Networking, Survey Data
• The Psychology of Successfully Marketing to Millennials [Infographic]Verónica Jarski
  Want to know more about Millennials and how to market to them? Here's a look at vital stats about this demographic—and info about how best to reach it.
  Consumer Electronics, Demographics, Marketing Strategy, Millennials, Mobile Marketing, Smartphones
• The Top 20 Companies Millennials Want to Work ForAyaz Nanji
  Millennials rank 3M and Google as the top two companies they'd like to work for, according to recent research from The National Society of High School Scholars (NSHSS).
  Career Management, Google, Millennials, Research Summaries, Survey Data
• Five Ways CPG Marketing Can Keep Pace With MillennialsJennifer Silverberg
  Millennials are more aligned with brands than with retailers, and in the next 10 years will spend $65 billion on CPG products. Here are five ways CPG brands can maintain ...
  B2C, Brand Management, Content Marketing, Customer Behavior, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, Social Media
• How Many Mobile Apps Do Consumers Use Each Month?Ayaz Nanji
  Smartphone owners use, on average, of 27 mobile apps per month, according to recent research from Nielsen.
  Customer Behavior, Millennials, Mobile Marketing, Research Summaries
• #SocialSkim: Facebook Tests Massive News Feed Revamp, Plus 13 More Stories in This Week's RoundupChristian Neri
  Facebook tests a redesigned News Feed and explores how to monetize live video, while YouTube one-ups it by introducing live 360-degree video. Also: Twitter's tools that make targeting specific audiences ...
  Advertising, Content, Digital Theory, Facebook, Instagram, Millennials, Mobile Marketing, Pinterest, Publishing, Sales, Snapchat, Social Analytics, SocialSkim, Technology, User-Generated Content, Videos, YouTube
• Content Preferences of Millennial B2B BuyersAyaz Nanji
  How involved are Millennials in B2B purchasing decisions? What are the content preferences of these buyers?
  B2B Marketing, Content, Content Marketing, Customer Behavior, Millennials, Research Summaries, Survey Data
• How Media Consumption Habits Are Changing [Infographic]Ayaz Nanji
  Millennials age 14-25 now spend more time streaming online video content than watching live television, according to a recent report from Deloitte.
  Customer Behavior, Millennials, Research Summaries, Survey Data, TV
• Why You Really Need to Stop Overlooking Generation XRyan Manchee
  Between Baby Boomers and Millennials, Generation X is often the forgotten middle child. But brands willing to invest in Gen X can capitalize on the following benefits of marketing to ...
  Demographics, Marketing Strategy, Marketing Tips, Millennials
• How to Gain Credibility Among Millennials: Three Quick Show-and-Tell TipsMatt Langie
  Millennial consumers have particularly high expectations. Having grown up with the Web and smartphones, they're also highly visual. You need to show them that your brand is worthy of their ...
  Content, Customer Behavior, Customer Relationships, E-Commerce, Engagement, Experiential Marketing, Millennials
• Five Ways Motherhood Deepens Millennials' Love of TechnologyStacy DeBroff
  When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds.
  Consumer Electronics, Customer Behavior, Demographics, Digital Marketing, Millennials, Smartphones, Social Media, Technology
• What Millennials Expect From You on Social MediaAdam Padilla
  Millennials love conversations on social media, and they expect a lot more from brands than just "buy this, buy that" small talk.
  Brand Management, Consumer Electronics, Customer Engagement, Facebook, Instagram, Millennials, Mobile Marketing, Smartphones, Social Media, Twitter
• Three Principles to Help Guide Your Omnichannel MarketingCollin Sebastian
  To succeed in omnichannel marketing, you need to fully understand and meet your customers' needs across various channels. The following principles can keep you focused on doing that.
  Advertising, Campaign Management, Content, Content Strategy, Marketing Strategy, Millennials, Mobile Marketing
• #SocialSkim: Reflecting on a Super-Social 2015, Plus 14 More Stories in This Week's RoundupAngela Natividad
  It's the last 'Skim of the year, so check out the yearend roundups circulating in the social feeds, and learn which trends will be most critical for businesses in 2016. ...
  Advertising, Content, Demographics, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Millennials, Mobile Marketing, Pinterest, Retail Marketing, Social Media, SocialSkim, Twitter, Videos, Web Analytics, YouTube