Millennials

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• How Millennials Are Changing the Shopping Landscape [Infographic]Laura Forer
  Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an ...
  B2C, Customer Behavior, Customer Experience, Customer Loyalty, Demographics, E-Commerce, Millennials, Retail Marketing
• Reaching Millennials in 2017: Turns Out, They're on Their PhonesMatt Donovan
  We've become used to hearing about Millennials as "the next generation of consumers." That's no longer the case. Millennials are adults now. They're the current generation. And they're your customers. ...
  B2C, Customer Acquisition, Customer Behavior, Customer Engagement, Customer Relationships, Millennials, Mobile Marketing, Retail Marketing, SMS
• Multicultural Millennials: Who They Are and What They're Doing [Infographic]Laura Forer
  Millennials are the ever-sought-after audience of many brands, and knowing how they behave is key to selling to them. This infographic looks at how marketers can tap into the behaviors ...
  Customer Behavior, Customer Insight, Millennials, Word-of-Mouth
• 40 Video Stats You Should Know If You Work in E-Commerce [Infographic]Laura Forer
  After seeing a product video, consumers are 46% more likely to do an online search about that product, according to an infographic that's chock full of 40 stats about video ...
  Customer Behavior, E-Commerce, Millennials, Videos, Websites, YouTube
• Personalize Your Shoppers' Retail Experiences [Infographic]Laura Forer
  Retailers that provide stellar customer experiences are primed to increase revenue, data shows. Check out this infographic about the state of retail to see how personalized and positive customer experiences ...
  Customer Experience, Customer Loyalty, Customer Relationships, Millennials, Personalization, Retail Marketing
• The Most Popular Social Networks With Millennials, Gen X, and Baby BoomersAyaz Nanji
  Although Facebook is the most popular social network across generations, it's not as dominant with younger consumers as with older consumers, according to recent research from Sprout Social.
  Facebook, Instagram, Millennials, Pinterest, Research Summaries, Social Media, Social Networking, Survey Data, Twitter, YouTube
• The Evolution of Technology Buying Committees: Changing Roles, Ages, and ExpectationsAyaz Nanji
  In most companies, the tech-buying committee has expanded beyond the technology functions and now includes members of internal- as well as external-facing teams, according to recent research from LinkedIn Marketing ...
  Customer Behavior, Marketing Automation, Millennials, Research Summaries, Sales, Surveys, Technology
• Demographics of the Top 7 Social Networks [Infographic]Laura Forer
  How well do you know your social media audiences? See who spends time on seven of the most popular social networks.
  Demographics, Facebook, Instagram, LinkedIn, Millennials, Pinterest, Social Media, Twitter, YouTube
• Millennials' Media Consumption Habits: TV, Music, Social Media, and Ads [Infographic]Laura Forer
  The highly coveted Millennial consumer demographic's media habits differ from other generations'. Here's a look at Millennials' TV-watching, music-listening, subscription-buying, and other media habits.
  Advertising, Customer Behavior, Demographics, Millennials, Television
• #SocialSkim: Facebook's Latest Algorithm Change, LinkedIn Tips by LinkedIn: 13 Stories This WeekChristian Neri
  This week: Facebook aims to optimize for video and so updates its algo; LinkedIn shows how it markets itself on LinkedIn; Snapchat files IPO; Facebook video on a TV screen ...
  Blogging, Content, Content Marketing, Demographics, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, Marketing Strategy, Millennials, Snapchat, Social Media, SocialSkim, Trump, Twitter, Videos, YouTube
• #SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This WeekChristian Neri
  This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s ...
  Advertising, B2B Marketing, Content, Facebook, Instagram, LinkedIn, Marketing Strategy, Millennials, Mobile Marketing, Snapchat, Social Media, SocialSkim, Twitter, YouTube
• Why Instagram Matters to Marketing [Infographic]Laura Forer
  Instagram is much more than selfies and food photos. See why—and how—you should use it for marketing.
  Advertising, Customer Behavior, Demographics, Instagram, Millennials, Social Analytics, Social Business, Social Media, Social Networking
• Spanning the Decades: How to Market to Each Generation on Social Media [Infographic]Laura Forer
  Every generation is on social media, but each one uses the platforms differently. How can you market to each group most effectively?
  Customer Behavior, Demographics, Facebook, Gen Z, Instagram, Millennials, Pinterest, Social Media, Twitter, YouTube
• The Secret to Marketing to Teens: Marketing to Their ValuesMostafa Dastras
  Marketing to teens can be really tough. Your product might be the handiest tool or your service the most practical around... yet, if teens cannot make it a symbol of ...
  Advertising, B2C, Customer Engagement, Customer Loyalty, Customer Relationships, Demographics, Millennials, Social Media
• Three Website Myths That Get in the Way of Great User ExperiencesChristina Goldschmidt
  Website users expect design to meet their needs in every way, leaving you no room for error or confusion. Yet, many companies still fall victim to pervasive myths that stand ...
  Customer Experience, E-Commerce, Millennials, Mobile Marketing, Website Design, Websites
• What Marketers Need to Know About Millennials and PrintNicholas Brown
  The more our lives are influenced by digital media, the more we are drawn to print as a retreat from the online space. This tendency is especially noticeable in a ...
  Customer Behavior, Gen Z, Marketing Strategy, Millennials, Print Collateral
• How Millennial Business Leaders Are Changing SMB MarketingAyaz Nanji
  Millennial SMB leaders are more likely than Baby Boomer SMB leaders to spend their marketing budgets on digital channels, such as social media and video, according to recent research from ...
  Marketing Budgets, Marketing Strategy, Millennials, Research Summaries, Small Business, SMBs, Survey Data
• Four Ways to Market to Millennials (Without Underestimating or Patronizing Them)Kelsey O'Neill
  Most marketers act like they have to create gimmicky and childish campaigns to reach Millennials. But building customer relationships with Millennials can be as simple as following these basic ...
  Content Strategy, Customer Engagement, Marketing Strategy, Millennials, Segmentation
• Gamification Can Help You Successfully Reach MillennialsJohn Findlay
  Gamification can help you engage Millennials and give them an exceptional customer experience. Done wrong, however, gamification can alienate them. These tips can help you get it right.
  Brand Management, Consumer Electronics, Content, Digital Marketing, Gamification, Marketing Strategy, Millennials, Mobile Marketing, Smartphones, Technology
• #SocialSkim: Facebook's Enterprise Tool, Snapchat's Sunglasses: 11 Stories This WeekChristian Neri
  Among this week's headlines: 'Facebook at Work' to launch next month; Snapchat introduces Snap-taking connected glasses, rebrands; LinkedIn launches 'Learning,' gets cozy with new bot; four fatal LinkedIn prospecting errors; ...
  Content, Customer Behavior, Digital Marketing, Digital Theory, E-Commerce, Facebook, Instagram, LinkedIn, Millennials, Mobile Marketing, Sales, Snapchat, Social Media, SocialSkim, Twitter, Web Content