Mobile Marketing

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• Google Android Captures 54% of Smartphone Market; Apple, 35%Lenna Garibian
  Google Android widened its lead over Apple in the US smartphone market: Google captured 53.7% of smartphone subscribers in the US, while Apple secured 35.0%, according to data from the ...
  Customer Behavior, Mobile Marketing, Research Summaries
• The Android Ascendancy [Slide Show]Christian Gulliksen
  You can't ignore Android's astonishing gains in the mobile market, even if your customers are still using iPhones and iPads in greater numbers.
  Customer Behavior, Google, Mobile Marketing, Smartphones
• Prepare for 2013: 10 B2B Marketing Trends and DevelopmentsUri Bar-Joseph
  Again, that time of year has come. It's predictions season... And in the spirit of the season, here are 10 marketing trends of 2012 that will grow even more prominent ...
  B2B Marketing, Content Marketing, Digital Marketing, Digital Theory, Direct Marketing, Integrated Marketing, Marketing Strategy, Measurement, Mobile Marketing, PPC Campaigns, Sales
• Email, Social, and Mobile Are Marketers' 2013 Budget PrioritiesLenna Garibian
  Email, social media, and mobile rank as marketers' top spending priorities for 2013, according to a survey from StrongMail: 55.5% of marketing executives say they plan to increase spending on ...
  Email Marketing, Facebook, Google+, LinkedIn, Location-Based Marketing, Marketing Budgets, Marketing Strategy, Mobile Marketing, Pinterest, Research Summaries, Social Media, Twitter, YouTube
• Apple, Best Buy, and Kohl's Delivering Best Shopping Experiences via Mobile
  Overall, consumers are unimpressed with their mobile shopping experiences at the top 20 brick-and-mortar retail brands: Retailers' apps and mobile sites are often too slow to load, challenging to navigate, ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• Six Ways to Use Online Video for B2B Event Marketing (a Case Study)David Rose
  Online video is a highly engaging and versatile tool for B2B marketing and lead generation, including tradeshow marketing. This brief case study shares how a B2B technology company used online ...
  B2B Marketing, Conferences, Content Marketing, Customer Acquisition, Customer Engagement, Email, Integrated Marketing, Lead Generation, Mobile Marketing, Sales, Tradeshows/Events, Videos
• Your Facebook... on Mobile: A Sign of Things to Come [Infographic]
  Consider this: Three-quarters of the world's population has a mobile phone, and within the next two years the number of mobile subscriptions will outnumber the number of people.
  Customer Behavior, Facebook, Mobile Marketing, Smartphones, Social Business, Social Media
• US Social Media Ad Spend to Reach $9.2B in 2016
  Buoyed by emerging "native" ad formats, US social media advertising revenues are forecast to reach $9.2 billion in 2016, up from an estimated $4.6 billion in 2012, a compound annual ...
  Advertising, Mobile Marketing, Research Summaries, Social Media
• E-Commerce: Which States Convert Most, Mobile Shopping Trends
  Geography can play a big role in influencing e-commerce performance measurements such as conversion rate and average order value, according to a report by Monetate, which analyzed a random sample ...
  Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries
• The State of Innovation in Today's Companies and the Role of TechLenna Garibian
  Only a small number of companies are known for continually producing fresh thinking, and fewer still engage multiple business divisions from within the company to develop innovative ideas, according to ...
  Customer Relationships, Market Research, Marketing Strategy, Mobile Marketing, Product Management, Product Marketing, Research Summaries, Social Media
• Small Businesses to Use Mobile for Event Marketing in 2013
  Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according ...
  Content, Mobile Marketing, Research Summaries, Small Business, Social Media, Tradeshows/Events
• The B2B Lead Generation Manifesto [Slide Show]Christian Gulliksen
  Are you happy with the quality and quantity of your leads? If not, your lead generation program likely needs a tune-up using the following five principles of lead generation.
  B2B Marketing, Content, Content Marketing, Landing Pages, Lead Generation, Lead Nurturing, Mobile Marketing, Online Marketing, Testing, Webinars
• Smartphones and Tablets Essential for Holiday Shopping
  More than one-half (55.3%) of mobile device owners plan to use a smartphone or tablet for holiday shopping this year, to research products, make purchases, find brick-and-mortar stores, or assist ...
  Advertising, Customer Behavior, E-Commerce, Mobile Marketing, Research Summaries, Websites
• Smartphone Penetration Crosses 50% Threshold; Apple iOS Gains on Google Android
  For the first time, smartphone penetration crossed the 50% threshold, with 51.0% of US mobile subscribers (119.3 million people) owning a smartphone during the three months ended September, up 8% ...
  Content, Customer Behavior, Mobile Marketing, Research Summaries
• Five Ways to Optimize Email for Mobile
  A note to our readers: MarketingProfs has decided to cease publication of the Get to the Po!nt (GTTP) newsletters, and this issue of the Email Marketing GTTP is the last you'll be receiving. ...
  Content, Email Campaigns, Email Subject Lines, Mobile Marketing, Smartphones
• National Brands Betting on Local Digital Marketing in 2013
  Some 91% of national brands say they plan to spend more or the same on local marketing (i.e., campaigns directed at customers in their local markets) in 2013 compared with ...
  Blogging, Facebook, Local Marketing, Mobile Marketing, Research Summaries, Sales, Social Networking, Twitter, User-Generated Content
• Engagement With Brands via Facebook Surging in 2012
  Among Facebook audiences worldwide, user engagement with brands—via likes, comments, and shares—is surging in 2012, according to Adobe's Digital Index, which covers some 260 billion ad impressions across 338 companies ...
  Advertising, Brand Management, Customer Engagement, Facebook, Mobile Marketing, Research Summaries, Search Engine Marketing, Social Networking
• Small Business and the Presidential Election, the Economy, and Marketing
  US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle ...
  Facebook, Google+, Mobile Marketing, Online Marketing, Research Summaries, Small Business, Social Media, Twitter, User-Generated Content
• Content Plays Critical Role Throughout Tech-Buying CycleLenna Garibian
  When making a major technology or security solution purchase, information technology decision-makers (ITDMs) download an average of nine content assets throughout the buying cycle, according to a report by IDG.
  B2B Marketing, Content Marketing, Email, Facebook, Google, LinkedIn, Mobile Marketing, Research Summaries, Services Marketing, Social Networking, Technology, Twitter, White Papers
• Tablets Driving Newspaper, Magazine Readership
  Nearly two in five US tablet owners read newspapers or magazines via their device in the three-month period ended August 2012, and among them one in ten read such publications ...
  Customer Behavior, Mobile Marketing, Research Summaries