Research Summaries

Topics » Articles » Research Summaries

• Marketing, Ad Execs Forecast Uptick in Hiring
  The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third ...
  Career Management, Forecasts, Research Summaries
• Fashion-Forward Shoppers Spend More, Swayed by Social Media
  Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are ...
  Customer Behavior, New Media, Research Summaries, Segmentation
• Media and Marketing M&A Rebound in 1H10
  M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI).
  Management, Marketing Strategy, Research Summaries
• Birthday, Anniversary Emails Generate More Revenue
  Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian ...
  Email Campaigns, Email Marketing, Personalization, Research Summaries
• Display Ads Making a Comeback
  The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads ...
  Advertising, PPC Campaigns, Research Summaries
• Most Email Opens, Transactions Occur on Day 1
  Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, ...
  Customer Behavior, Email Campaigns, Email Marketing, Research Summaries
• Consumer Confidence Tanks in June
  The Conference Board Consumer Confidence Index, which had been on the rise for three consecutive months, declined sharply in June and now stands at 52.9 (1985=100), down from 62.7 in ...
  Customer Experience, Forecasts, Research Summaries
• Most Multitask While on Facebook
  Facebook users spend an average of 7.3 hours a week using the social site—roughly one-third of the amount they spend online—and while on Facebook, most are multitasking online, such as ...
  Customer Behavior, Facebook, Research Summaries, Segmented Research Data
• YouTube Video Viewing Hits All-Time High in May
  Some 34 billion videos were delivered to US Internet users in May 2010, up 12.0% from 30.3 billion in April, with YouTube reaching an all-time high of 14.6 billion videos ...
  Research Summaries, Videos, YouTube
• Companies Using Social Media Without Game Plan
  Despite widespread adoption of social media marketing, most companies are still learning how to integrate those efforts into their overall corporate strategies: 78% of surveyed companies say they actively use ...
  Customer Service, Marketing Strategy, Research Summaries, Social Media
• More Email Marketers to Integrate Social Media
  Most marketers believe there is value in combining email marketing and social media: Nearly 70% of small business marketers use some type of social media marketing tactic and 77% say ...
  Digital Marketing, Email Marketing, Research Summaries, Small Business, Social Media
• Millennials Favor Email for Deals, Promotions
  Millennials are more likely to use Facebook and Twitter to show support for their favorite brands, but when they're ready to purchase they use email—by signing up for coupon-loaded newsletters, ...
  Customer Behavior, Email, Facebook, Research Summaries, Segmentation, Twitter
• Music and Mobile Made for Each Other
  Nearly three-quarters (73%) of mobile content downloaders—i.e., those who download mobile entertainment content from the Myxer platform—say they listen to music on their mobile phones, according to Myxer.
  Customer Behavior, Research Summaries, Smartphones
• Ad Recovery for Most Industries by 2011
  Boosted by newer advertising channels and increased marketing activity, ad spending is forecast to increase on average 0.6% in 2011 from 2010 levels, with outlays led by the diversified food ...
  Advertising, Forecasts, Research Summaries
• In Social Media Era, Facebook Rules
  We're at a turning point in how we describe Web-based innovation trends, and the ascendant term is "social media," according to a study by Justin Kistner posted on Socialfresh. Moreover, ...
  Research Summaries
• Google Grabs 72% of Search in May
  Google continued to dominate search in May, accounting for 72.2% of all US searches conducted in the four weeks ended May 29, 2010, up 1% from April, while Yahoo, Bing, ...
  Google, Research Summaries, Search Engines
• Frequent Social Network Users Profiled
  Frequent social networkers—people who use social networking sites several times a day—are more likely to follow brands, access their favorite social sites via mobile devices, and consume a wide variety ...
  Customer Behavior, Mobile Marketing, Research Summaries, Social Networking
• Email CTRs Higher With Social Media Sharing
  Email messages that include a social media sharing option generate a 30% higher click-through rate (CTR) than those without sharing options—and messages with three or more sharing options generate a ...
  Email Marketing, Research Summaries, Social Media
• Top 50 Web Properties in May 2010
  Among the Top 50 online properties, Google Sites ranked No. 1 in May with 179 million unique visitors, followed by Yahoo Sites with 167 million and Microsoft Sites with 160 ...
  Customer Behavior, Google, Research Summaries, Websites
• Senior Marketers Rethinking Customer Engagement
  As customers take a more active role in brand conversations, engagement is fast becoming a critical strategy and metric for marketers, but many CMOs and other senior marketing executives are ...
  Customer Engagement, Marketing Strategy, Metrics, Research Summaries