Small Business

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• The State of Small-Business Website Marketing [Infographic]Verónica Jarski
  Thanks to content marketing and website optimization, many small businesses are winning more leads at a lower cost than their larger competitors. Here's a look at how small businesses are ...
  Blogging, Content Marketing, Data, Keywords, Lead Generation, Search Engine Marketing, Small Business, SMBs, Websites
• How Running a Small Business Has Changed [Infographic]Ayaz Nanji
  Some 59% of decision-makers at small businesses say it’s harder to run a business today than it was five years ago, and more than half cite the economy as a ...
  Research Summaries, Small Business, Survey Data, Surveys
• Make Content Marketing Authentic: The Case of Customer StoriesJay Pinkert
  Many see content marketing as just that—marketing. But smart marketers know that what they're delivering is a great story—so long as it's a true story, even if it's not perfect...
  Content, Content Marketing, Customer Acquisition, Customer Evangelists, Small Business, Testimonials
• How Small-Business Owners Are Using Mobile TechnologyAyaz Nanji
  Some 66% of small-business owners are using mobile devices and/or mobile solutions as part of their operations, according to a recent report.
  Digital Marketing, Mobile Marketing, Research Summaries, Small Business
• SMBs Embracing Mobile DevicesAyaz Nanji
  Four out of five leaders at small and midsize businesses (SMBs) say the use of mobile devices by employees has a positive effect on productivity. Only 2% say remote technology ...
  Consumer Electronics, Management, Mobile Marketing, Research Summaries, Small Business, SMBs, Technology
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Strategy, Twitter
• Seven Tips for Managing Communications on the GoMike Pugh
  Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
  Career Management, Email, Management, Mobile Marketing, Sales, Small Business, Smartphones
• Six Reasons Your Website Will FailOllie Bigler
  Although the dawn of the Web was nearly two decades ago, many small and midsize businesses (SMBs) still have a limited, ineffective online presence. Let's examine the top reasons SMBs ...
  Content, Customer Experience, E-Commerce, Mobile Marketing, SEO, Small Business, Social Media, Web Content, Website Design
• Small Business Marketing: LinkedIn, Twitter Growing in EffectivenessLenna Garibian
  Despite much debate over the value of social networks to small business marketing, growing numbers of small business owners view social media as an effective tool, according to a survey ...
  Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Social Networking, Twitter, YouTube
• Small Business Marketing: Top Tools for Finding and Keeping CustomersLenna Garibian
  Small businesses say tools such as online surveys and loyalty tracking systems are most effective at engaging existing customers, whereas daily deals and Internet ads seem more effective at attracting ...
  Advertising, Blogging, Customer Retention, Email, Lead Generation, Marketing Strategy, Mobile Marketing, Research, Research Summaries, Small Business, Social Media
• The Liquor Store Model for Social Media Marketing SuccessBecky McCray
  I run a liquor store in a small town, and I've always dealt with instant communication among customers. An unhappy customer, can go down to the coffee shop and spread ...
  Community, Customer Behavior, Customer Experience, Customer Relationships, Local Marketing, Marketing Tips, Relationship Marketing, Small Business, Social Business, Social Media, Social Networking
• Five Ways SMBs Can Track the ROI of Social Media AdsIrv Shapiro
  Before SMBs embrace new advertising opportunities offered by social networks, they need to seriously consider how to go about measuring the ROI impact of such ad investments.
  Advertising, Email, Landing Pages, Metrics, ROI, Small Business, SMBs, Social Media, Telemarketing, Twitter
• Small Businesses Tepid on Social Media, Prefer WOM and Advertising
  Only one-third (35%) of small business owners cite social media as a beneficial tactic for their business, though views about the benefits of social marketing vary by industry, according to ...
  Advertising, Marketing Strategy, Research Summaries, Small Business, Social Media, Word-of-Mouth
• Small Businesses to Use Mobile for Event Marketing in 2013
  Among small businesses and nonprofits planning events in 2013, more than 8 in 10 (81%) say they plan to increase their use of mobile technology to market their events, according ...
  Content, Mobile Marketing, Research Summaries, Small Business, Social Media, Tradeshows/Events
• Small Businesses Stepping Up Social Marketing
  Nearly two-thirds of small businesses (66%) are spending more time on social media marketing in 2012 than they did last year; moreover, the proportion of those that have increased their ...
  Blogging, Content, Facebook, Google+, LinkedIn, Pinterest, Research Summaries, Small Business, Social Media, Twitter
• Small Business and the Presidential Election, the Economy, and Marketing
  US small business owners favor Governor Mitt Romney over President Barack Obama as the presidential candidate better equipped to lead the US in an economic recovery, according to the MerchantCircle ...
  Facebook, Google+, Mobile Marketing, Online Marketing, Research Summaries, Small Business, Social Media, Twitter, User-Generated Content
• 9 in 10 Online Small Businesses Network Online, 8 in 10 Gain New Business
  Nine in ten small business owners with an online presence dedicate time to networking online via social networks, online forums, etc., and 74% say networking online is just as valuable, ...
  Facebook, Lead Generation, Networking, Research Summaries, Small Business, Social Networking, Websites
• Online Deals Forecast to Reach $3.6B in 2012
  US consumer spending on online deals (daily deals, instant deals, and flash sales) is forecast to reach $3.6 billion in 2012, up 86.9% from the estimated $1.8 billion spent in ...
  Advertising, Customer Behavior, Customer Loyalty, Local Marketing, Online Marketing, Research Summaries, Small Business
• Eight Website Super Signals That Increase Brand TrustJeremy Schaedler
  Getting lost down a dark alley in a seedy, unfamiliar part of town is nobody's idea of a good time, so don't make your customers wonder whether they've visited the ...
  Customer Experience, Customer Relationships, Marketing Tips, Public Relations, Small Business, Web Content, Website Design, Websites
• Top Marketing Tactic for Small B2Bs: In-Person Interaction
  Among small businesses, marketing tactics such as email, websites, in-person interaction, and social media are viewed as most effective overall; however, among small B2B companies, nothing beats face-to-face interactions, according ...
  Advertising, B2B Marketing, Email, Facebook, LinkedIn, Research Summaries, Small Business, Twitter, YouTube