Smartphones

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• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Twitter, YouTube
• The App Arms Race: iOS vs. Android [Infographic]Verónica Jarski
  The feud between iOS and the Android mobile operating system keeps heating up. To help marketers better understand the two biggest competitors in the "app arms race," Trademob created the ...
  Consumer Electronics, Customer Behavior, Demographics, High-Tech Marketing, Mobile Marketing, Smartphones, Technology
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smartphones, Social Networking
• Mobile Minute [Video]: Why Develop for iOS First?Amanda Klohmann
  Twitter launched both Vine and its recently released #Music app with no nod toward Android. So why do brands go iOS first, even though Android dominates the smartphone market?
  Marketing Strategy, Mobile Marketing, Product Management, Smartphones, Technology
• Mobile Minute [Video]: Are Smart Watches a Smart Move?Diego Larrea-Puemape
  Do we need yet another product category? If mobile phones became even more useful when they became smartphones, will the same happen to watches?
  Email, High-Tech Marketing, Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Technology
• Mobile Minute [Video]: Facebook Home's Marketing Pros and ConsAmanda Klohmann
  Facebook Home has been the biggest mobile story since SXSW, which is why we've dedicated an entire Mobile Minute to it. We've downloaded it and dissected it, and we're now ...
  Advertising, Facebook, Local Marketing, Location-Based Marketing, Mobile Marketing, Smartphones, Social Media
• Seven Tips for Managing Communications on the GoMike Pugh
  Marketing professionals can use their mobile phones to maintain efficiency on the go and professionally manage day-to-day communication demands by applying the following tips and mobile features.
  Career Management, Email, Management, Mobile Marketing, Sales, Small Business, Smartphones
• Mobile Innovation (Part 3): Innovating Sales Channels Through MobileChristina "CK" Kerley
  As any marketer knows, sales are mission-critical to the success and survival of all companies. But what many a marketer doesn't yet fully understand is how many ways mobile can ...
  Customer Acquisition, Customer Experience, Digital Marketing, Digital Theory, E-Commerce, Gamification, Interactive Marketing, Marketing Strategy, Mobile Marketing, Retail Marketing, Sales, Smartphones
• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• TV, Mobile, PCs Complement Each Other for News Consumption [Infographic]Vahe Habeshian
  Rather than competing, different devices—TVs, tablets, smartphones, and laptops/desktops—generally complement one another, allowing people to layer their device usage throughout the day, according to what's been termed the largest study ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Television, TV
• Mobile Minute [Video]: Facebook Home, iOS delays, Windows 8's last chanceSteve Arshad
  From releases to rumors, a lot's happening in mobile this week: Facebook's Home (something close to an OS), Apple's daunting iOS challenge, and a reminder that Windows mobile exists.
  Advertising, B2B Marketing, Consumer Electronics, Facebook, Mobile Marketing, Smartphones, Social Media
• Email Opens on Mobile Devices Close to Tipping PointVahe Habeshian
  Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013. As of yearend 2012, 41% of commercial emails were opened on mobile ...
  B2B Marketing, Customer Behavior, Email, Email Marketing, Mobile Marketing, Research Summaries, Retail Marketing, Smartphones
• #Social Skim: Facebook Home, LinkedIn Mentions, Twitter Reports, Steve Jobs... The Week in SocialAngela Natividad
  We kick off with Facebook's Home, LinkedIn... zany puppet action, our April Fool's joke of choice, and stats galore. Also: Learn how Twitter Reports has improved, where you can find ...
  Customer Engagement, Digital Marketing, Digital Theory, Facebook, Google, Humor, LinkedIn, Mobile Marketing, Smartphones, Social Business, SocialSkim, Technology, Twitter
• Affluents Upbeat About Economy (and 2 in 3 Multitask Regularly)Lenna Garibian
  Buoyed by stock market gains as well as improvements in the housing and job markets, optimism among affluent Americans (who, BTW, apparently ascribe their own productivity to multitasking regularly) has ...
  Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media, Technology, TV
• Google's Top 20 Mobile Products (and How It Monetizes Them) [Infographic]Verónica Jarski
  Google is fast on its way to becoming a "mobile first" company: Within a year, mobile will become the primary way users access Google. So what does Google's mobile portfolio ...
  Advertising, Content, Content Marketing, Mobile Marketing, PPC Campaigns, Search Engine Marketing, SEO, Smartphones, YouTube
• Apple Gains Ground on Google Android, Strengthens Handset LeadLenna Garibian
  Apple increased its share of US smartphone subscribers and its lead in the handset market in January 2013, according to data from the comScore Mobilens service. Though Android is still ...
  Customer Behavior, Google, Mobile Marketing, Smartphones
• Video Viewing via Mobile Doubles; Live Content Still FavoredLenna Garibian
  People are watching more video content with their mobile devices: The proportion of total time spent watching online video via tablets and smartphones reached 8% at the end of December ...
  Advertising, Customer Behavior, Customer Engagement, Mobile Marketing, Research Summaries, Smartphones, TV, Videos
• Six QR Code Do's and Don'ts for EventsEric Olson
  Slapping a QR code on a handout or a poster is easy, but creating something useful takes thought and planning. So what are QR codes good for? Plenty, including for ...
  B2B Marketing, Conferences, Customer Behavior, Customer Engagement, Data, Digital Marketing, Gamification, Lead Generation, Measurement, Mobile Marketing, Networking, Print Collateral, Smartphones, Technology
• Social and Mobile Gaming Ads Outperform Standard Online FormatsLenna Garibian
  Social and mobile gaming ads are outperforming standard online ads, generating both higher average click-through rates and engagement levels than many online formats, according to a report released today by ...
  Advertising, Customer Behavior, Mobile Marketing, Research Summaries, Smartphones, Social Media
• A History of Sales Technology [Infographic]Verónica Jarski
  The sales world seems to be in a state of constant change, thanks to the emergence of new technologies. To explore the most pivotal inventions that revolutionized sales, Lattice Engines ...
  Advertising, Customer Service, Digital Marketing, High-Tech Marketing, Marketing Automation, Mobile Marketing, Sales, Smartphones, Webinars, Websites