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• Why Rich Media Messaging Trumps Multimedia MessagingCezar Kolodziej
  Why should businesses use rich media messaging instead of multimedia messaging for marketing campaigns? Here's a look at the limitations of the latter and the reasons the former works better.
  Consumer Electronics, Content, Digital Marketing, High-Tech Marketing, Mobile Marketing, Smartphones, SMS
• How Marketers Find and Consume InformationAyaz Nanji
  Just over half of marketers (51%) first turn to online media sites to find news/information, according to a recent report from PAN Communications.
  Content, Customer Behavior, Newspapers, Research Summaries, Smartphones, Survey Data, Twitter
• How to Create a Great Mobile App [Infographic]Verónica Jarski
  As the business world grows increasingly mobile, more companies are using apps to engaging their customers. Are you? If not, check out these questions regarding whether (and how) to create ...
  Consumer Electronics, Content, Content Strategy, Customer Engagement, Digital Marketing, High-Tech Marketing, Marketing Strategy, Mobile Marketing, Sales, Smartphones, Technology
• Six Tips for Mobile-Optimized Email MarketingKevin Gao
  Consumers are demanding mobile-optimized emails, and businesses need to adjust their content and tactics accordingly. Those that don't adapt to meet this new customer demand are fated to fall behind.
  Email, Email Marketing, Email Subject Lines, Mobile Marketing, Smartphones
• The Mobile Landscape for 2014 [Infographic]Verónica Jarski
  Before planning your strategy for mobile marketing, you need to know what the terrain is like. Here's a look at mobile marketing today—and its future.
  Advertising, Consumer Electronics, Customer Behavior, Customer Insight, Digital Marketing, Facebook, Google, High-Tech Marketing, Smartphones, Social Media, YouTube
• The Challenges of Creating Mobile Content for Global MarketsMichael Meinhardt
  Around the world, more people than ever are buying mobile devices. As a marketer, you need to find ways to engage those mobile users. So, what are the challenges of ...
  Consumer Electronics, Content, Customer Engagement, Customer Experience, Digital Marketing, High-Tech Marketing, Marketing Challenges, Marketing Tips, Mobile Marketing, Smartphones, Technology, Writing
• What Does Ellen's Tweet Heard 'Round the World Mean for Marketers?Ken Wisnefski
  For marketers, the highlight of the 2014 Academy Awards was Ellen DeGeneres's selfie tweet, taken with a sponsor's smartphone. Here's what the most popular tweet ever can teach marketers.
  Advertising, Consumer Electronics, Content, Content Marketing, Content Strategy, Marketing Strategy, Marketing Tips, Smartphones, Social Media, Twitter
• Proper and Improper Use of QR Codes: 10 Great Examples of EachUriel Peled
  There are proper and improper ways to use QR codes—which, when used correctly, are marketing marvels. Here are 10 of the worst, and best, examples of QR code use.
  B2C, Integrated Marketing, Interactive Marketing, Mobile Marketing, Retail Marketing, Smartphones, Technology
• Four Digital Marketing Trends to Watch in 2014George Burciaga
  Each year, new tools, technologies, and platforms transform marketing. Here's a look at four trends that will affect marketing this year.
  Consumer Electronics, Content, Content Marketing, Customer Engagement, Digital Marketing, Marketing Strategy, Mobile Marketing, Smartphones, Videos
• Six Tips for Executing a Successful Augmented Reality CampaignNeal Applefeld
  Executing an innovative and successful augmented reality (AR) marketing campaign doesn't have to be complicated. For retail marketers considering experimenting with AR, here are a few simple tips to keep ...
  Advertising, Augmented Reality, B2C, Digital Marketing, Mobile Marketing, Retail Marketing, Smartphones
• From Smartphones to Smart Everything: The 'Smart' Revolution (Part 2: a Presentation)Christina "CK" Kerley
  Tailored to marketers, this presentation covers what the Smart Revolution is and why you need to begin focusing on these emerging technologies. It also lays out a five-point framework of ...
  Digital Theory, Internet of Things, Management, Marketing Strategy, Mobile Marketing, Smartphones, Strategy, Technology
• Tips for Making Your Website ResponsiveSteffan Berelowitz
  Responsive Web design has become the gold standard for website redesign projects due to its fluid nature and ability to adapt to the size of device screens.
  Mobile Marketing, Smartphones, Website Design, Websites
• How to Increase Email Marketing Conversions [Infographic]Verónica Jarski
  To help boost your email marketing conversions, check out these suggestions from a Monetate infographic.
  Advertising, Consumer Electronics, Digital Marketing, Email, Email Marketing, Lead Generation, Mobile Marketing, Retail Marketing, Segmentation, Smartphones, Targeting
• Five Mobile Email Strategies for the 2013 Holiday Season [Infographic]Verónica Jarski
  Holiday shoppers are more likely than ever to use their smartphones and tablets while doing their errands. Check out five ways to reach those mobile holiday shoppers.
  Advertising, Consumer Electronics, Customer Behavior, Customer Engagement, Customer Relationships, Email, Email Marketing, Marketing Strategy, Mobile Marketing, Smartphones
• Your Mobile Marketing Strategy's Tactical Building BlocksAsi Erenberg
  A mobile marketing strategy is crucial to an online retailer's success these days, and here's how to get your strategy working for you ASAP.
  Email, Facebook, Google, Instagram, Local Marketing, Mobile Marketing, Retail Marketing, SEO, Smartphones, Social Media, Website Design
• How to Do Responsive Web Design Right [Infographic]Verónica Jarski
  If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site ...
  Consumer Electronics, Content, Copywriting, Customer Engagement, Smartphones, Website Design, Websites
• What You Can Learn From the Best iOS 7 Apps (So Far)Conrad Stoll
  Everyone has an opinion on the newest iOS, the biggest design change since its inception. As the dust settles, we're looking at some of the best apps that were released ...
  Consumer Electronics, Mobile Marketing, Smartphones, Technology
• Five Steps to Highly Effective Social-Mobile CampaignsAndy Lombard
  As a marketer, your every encounter with a smartphone-toting consumer should be considered an opportunity: They want to buy. You want to sell. But how do you make the connection ...
  CRM, Customer Engagement, Customer Insight, Engagement, Mobile Marketing, Smartphones, Social Media, Web Browsers
• How People Search Online [Infographic]Verónica Jarski
  Find out what kind of information online search users seek and whether the search results they're served are truly helpful.
  Consumer Electronics, Customer Behavior, Search Engine Marketing, Search Engines, Smartphones
• #SocialSkim: Social Media This Week, Including Chipotle's Video, Facebook's Video AdsAngela Natividad
  Get the skinny on Kit Kat's leap into the future of candy... and Chipotle's content leap into the dark side of food production. We'll also dish out the latest on ...
  Advertising, Content, Customer Insight, Digital Theory, Facebook, Google, Mobile Marketing, Smartphones, Social Business, Social Media, Social Networking, SocialSkim, Television, TV, Twitter