Social Networking

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• #SocialSkim: Social Media This Week, Including Salesforce and ExactTarget, Great Branded ContentAngela Natividad
  What does Salesforce’s ExactTarget buy mean for social sales? What does great branded content look like? How do you pick the right Twitter name, or tweak pictures for maximum Pinnability? ...
  Advertising, Career Management, Customer Behavior, Digital Theory, Marketing Strategy, Social Media, Social Networking, SocialSkim, Twitter, Women
• From Nine to Known (Part 2): Nine Tips for Maximizing Your Nine-Minute Brand Actions [Infographic]William Arruda
  Finding nine minutes and spending them building your brand isn't difficult if you develop the nine-minute habit. Here are nine tips and tricks—and an infographic—for making nine minutes a day ...
  Branding, Career Management, Social Networking
• Who Is Winning the Talent War in Social Media? [Infographic]Verónica Jarski
  Online-savvy job recruiters are turning to social networks to find new talent for their companies. But the competition for talent is fierce online. So, which companies are doing the best? ...
  Career Management, Facebook, Google, Job Search, Management, Social Media, Social Networking, Twitter
• From Nine to Known (Part 1): Nine Nine-Minute Tips for Building Your BrandWilliam Arruda
  Being visible and available is something you must do every day so you can attract ideal opportunities and advance your career. Here are nine activities you can easily slot into ...
  Brand Management, Brand Positioning, Branding, Career Management, Facebook, Reputation Management, Social Media, Social Networking
• #SocialSkim: Social Media This Week, Including a Content Marketing Children's StoryAngela Natividad
  Learn why Facebook's blue and how eBay plans to data-woo advertisers. Get the scoop on paid YouTube subscriptions, a better way to manage B2B expenses, and Yahoo's winning content deal. ...
  Advertising, B2B Marketing, B2C, Customer Engagement, Customer Relationships, Digital Marketing, Digital Theory, Facebook, Marketing Strategy, Pinterest, Retail Marketing, Social Business, Social Media, Social Networking, SocialSkim, YouTube
• How to Keep It Human in the Robotized SocialverseAlesia Krush
  Social networks were meant for real humans—for real-life conversations about real-life things. But, of course, we marketers saw an opportunity. Social media can become a powerful medium... so long as ...
  Customer Engagement, Facebook, Marketing Tips, Personalization, Social Media, Social Networking, Twitter
• Pinterest Brand Engagement: Best Days and Times to PinAyaz Nanji
  Unlike Twitter and Facebook, where brands drive engagement with their content through official accounts and pages, 70% of brand engagement on Pinterest is generated by the community itself, according to ...
  Customer Engagement, Pinterest, Research Summaries, Retail Marketing, Social Media, Social Networking, Technology
• Moms More Likely to Use Social Media and Mobile, and to Shop OnlineAyaz Nanji
  Moms are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010. Moms are also more likely to ...
  Demographics, E-Commerce, Google+, Instagram, Mobile Marketing, Pinterest, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Twitter, YouTube
• How to Integrate Ratings and Reviews Into Your Social Marketing ProgramsShoma Sarkar
  Positive ratings and 5-star reviews from online consumers are powerful marketing content, because consumers trust other consumers for purchasing advice. But few marketers have integrated reviews into their social marketing.
  Advertising, B2C, Customer Engagement, Marketing Strategy, Product Marketing, Retail Marketing, Sales and Advertising, Social Media, Social Networking, Testimonials, User-Generated Content
• #SocialSkim: Social Media This Week, Including What Gets Likes and LinkedIn's Contacts AppAngela Natividad
  Learn what ad images get Liked (hint: not logos), how Facebook plans to Trojan-horse mobile, and why you should Pin. Tumblr and Twitter have sweetened deals for advertisers, Water for ...
  Advertising, Digital Theory, Facebook, LinkedIn, Pinterest, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• One-Third of Americans Regularly Listen to Online RadioAyaz Nanji
  One in three Americans age 12 and older, or an estimated 86 million people, now listen to online radio on a weekly basis, and weekly audience size of traditional AM/FM ...
  Advertising, Customer Behavior, Demographics, Digital Theory, Marketing Strategy, Mobile Marketing, Research Summaries, Smartphones, Social Networking
• #SocialSkim: Social Media This Week, Including a PowerPoint AlternativeAngela Natividad
  Find yourself some Yelp killers, LinkedIn stats, a delicious social alternative to PowerPoint, Twitter #ComedyFest, scratch-and-sniff banner ads, and GIFs... for TV! Skim to get caught up on the week's ...
  Advertising, B2B Marketing, B2C, Demographics, Digital Theory, Humor, LinkedIn, PowerPoint, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Five Steps to Improve Your Marketing to Generation-YJoeri Van den Bergh
  Millennials grew up with the Internet, and they are used to having everything at their fingertips. After interviews with 21 global marketing executives, we defined a five-step plan for improving ...
  Advertising, B2C, Brand Loyalty, Brand Positioning, Community, Customer Behavior, Customer Engagement, Customer Experience, Customer Insight, Customer Relationships, Demographics, Gamification, Integrated Marketing, Millennials, Mobile Marketing, Positioning, Product Marketing, Retail Marketing, Social Media, Social Networking
• The Women of Social Media: Digital Influencer Study [Infographic]Verónica Jarski
  Among online women, 75% use social media sites, whereas only 63% of online men do. To find out more about women's online social media activities and influence, check out the ...
  Customer Insight, Demographics, Facebook, Google+, Instagram, Social Media, Social Networking, Twitter
• #SocialSkim: Boston Marathon, LinkedIn Ads, Twitter Music, Facebook Open Graph MobileAngela Natividad
  The Boston Marathon topped headlines this week. See how social helped salve wounds, correct errors, and reconnect people. Also, the latest on LinkedIn ads, Twitter's just-launched #music, and Facebook's Open ...
  Advertising, B2B Marketing, B2C, E-Commerce, Facebook, Google+, LinkedIn, Marketing Strategy, Retail Marketing, Small Business, Social Business, Social Media, Social Networking, SocialSkim, Strategy, Twitter
• Social Media Becomes Less Important to Teens; Prefer to Shop In-Store Than OnlineVahe Habeshian
  Today's teens, though digital natives, by a wide margin prefer to shop in stores than online, and even their use of what they consider their favorite social networks is decreasing ...
  Consumer Electronics, Demographics, E-Commerce, Facebook, Google+, Instagram, Research Summaries, Retail Marketing, Smartphones, Social Media, Social Networking, Technology, Twitter, Websites, YouTube
• #SocialSkim: Ebert, Government Vines, Facebook and Millennials, Twitter CVs, Branded BlockbustersAngela Natividad
  Death was a big social theme with the passing of two cultural icons. See how government is using Vine and how MTV's voting via Instagram and Twitter works. Find stats ...
  Advertising, Career Management, Content, Content Marketing, Demographics, Digital Theory, E-Commerce, Facebook, Social Business, Social Media, Social Networking, SocialSkim, Twitter
• Managing Online Reputation: What to Listen for, and WhereWilson Raj
  The cost of managing an online crisis or reputation issue can seem limitless. Worse, bad news travels online at turbo-charged speeds: A negative tweet or nasty video can end up ...
  Blog Monitoring, Business Intelligence, Career Management, Customer Communications, Customer Insight, Digital Theory, Management, Public Relations, Reputation Management, Social Networking
• Nonprofit Benchmarks: Email, Social, Audience, Fundraising [Infographic]Vahe Habeshian
  Online nonprofit fundraising is on the rise, with explosive growth in sustaining gifts and a larger audience of supporters reached via social networks, according to an analysis of leading US ...
  Benchmarking, Email, Email Marketing, Facebook, Metrics, Nonprofits, Research Summaries, Social Media, Social Networking, Twitter
• Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)Courtney Gibb
  The combination of search and social is revolutionary. Find out the search capabilities of Twitter, Pinterest, and Google+ and how to search-optimize your presence on them.
  Demographics, Google+, Pinterest, Search Engine Marketing, SEO, Social Business, Social Media, Social Networking, Twitter