Survey Data

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• How Much Do Online Influencers Charge to Post About Brands?Ayaz Nanji
  Most online influencers say they accept monetary compensation from marketers in exchange for posting about a brand, according to a recent report from GroupHigh.
  Content, Digital Marketing, Research Summaries, Social Media, Social Networking, Survey Data
• Are SMBs Expecting a Good Holiday Season and 2016?Ayaz Nanji
  Some 40% of B2C small and midsize business owners expect 2015 holiday revenue to exceed 2014 holiday revenue, according to a recent report from Constant Contact.
  B2C, Research Summaries, Sales, SMBs, Survey Data
• How Consumers Plan to Research and Buy Gifts This Holiday Season [Infographic]Ayaz Nanji
  Consumers plan to use a combination of online and traditional channels to research and purchase gifts this holiday season, according to a recent report from the Blackhawk Network.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• Data-Driven Marketing: Top Objectives and ChallengesAyaz Nanji
  Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2.
  Big Data, Data, Marketing Strategy, Research Summaries, Survey Data
• Which Department Should Handle a Company's Social Media Efforts?Ayaz Nanji
  Half of marketing and advertising execs say their company's public relations or communications department is best suited to handle the organization's social media efforts, according to a recent report from ...
  Digital Marketing, Management, Research Summaries, Social Media, Social Networking, Survey Data
• The Top 10 Books Recommended by Fortune 500 CEOsAyaz Nanji
  Good to Great, the management study by Jim Collins about companies that perform better than their peers, is the most recommended book by Fortune 500 CEOs, according to a recent ...
  Career Management, Management, Marketing Strategy, Research Summaries, Survey Data
• How Executives Feel About Tech: Top Opportunities and FearsAyaz Nanji
  Nearly three-quarters (72%) of business leaders think technology will transform their company's competitive landscape in the coming years, according to a recent report from IBM.
  Digital Marketing, Research Summaries, Survey Data, Technology
• Are B2B Enterprises Successfully Shifting Sales to Online Channels?Ayaz Nanji
  Many large B2B companies are still struggling to persuade clients to purchase goods and services online, according to a recent report from Accenture.
  B2B Marketing, Customer Behavior, E-Commerce, Research Summaries, Sales, Survey Data
• 2015 Holiday Shoppers: When, Where, and How They Plan to Buy [Infographic]Ayaz Nanji
  For this holiday season, 80% of consumers plan to spend as much as or more than they did last year, according to a recent report from SAS.
  Customer Behavior, Research Summaries, Retail Marketing, Survey Data
• How B2B Marketers Are Using Digital VideoAyaz Nanji
  Some 96% of B2B organizations say they are engaged in video content marketing, according to a recent report from the Web Video Marketing Council, Flimp Media, and ReelSEO.
  B2B Marketing, Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos
• What Do Marketers Do All Day at Work?Ayaz Nanji
  Marketers say they spend on average just 36% of their workweek performing the primary duties of their jobs, according to a recent report from Workfront.
  Management, Research Summaries, Survey Data
• Do Millennials Pay for News Content?Ayaz Nanji
  Some 53% of US Millennials report having regularly consumed paid news content—in print, digital, or combined formats—in the past year, according to a recent report from The Media Insight Project.
  Content, Customer Behavior, Millennials, Research Summaries, Survey Data
• The Unsweetened Truth About Pumpkin Spice... and the Gaps in Traditional DataJoe Benjamin
  Pumpkin spice products abound during the fall. Does that mean consumers are buying them up in droves? Misleading data would have you believe so.
  Customer Behavior, Customer Insight, Data, Market Research, Research, Survey Data
• Are Companies Structured Correctly for Digital Marketing Success? [Infographic]Ayaz Nanji
  Some 42% of chief information officers (CIOs) say their company does not have the seamless integration of marketing and information technology necessary to properly support digital marketing projects.
  Digital Marketing, Interactive Marketing, Marketing Strategy, Research Summaries, Survey Data, Technology
• The State of Digital Video AdvertisingAyaz Nanji
  Marketers are reprioritizing video advertising budgets, shifting their spend from traditional to digital video, according to a recent report from Aol.
  Advertising, Direct Marketing, Research Summaries, Survey Data, Television, Videos
• The 10 Most Memorable Brand LogosAyaz Nanji
  Consumers in the United States and the United Kingdom say the logos of Nike, Apple, Coca-Cola, and McDonald’s are the most memorable, according to a recent report from Siegel + ...
  Brand Awareness, Brand Equity, Branding, Logos, Research Summaries, Survey Data
• Women in the Workplace in 2015: Promotion Trends and ChallengesAyaz Nanji
  Women are still underrepresented at every level in major North American corporations, and the disparity is greatest in senior leadership, according to a recent report from McKinsey & Company and ...
  Career Management, Management, Research Summaries, Survey Data
• The State of User Experience: What Visitors Expect From SitesAyaz Nanji
  Which elements of a website's user experience matter most to people? What makes them decide to continue using a site?
  Customer Behavior, Digital Marketing, Research Summaries, Survey Data, Websites
• The 20 Most Popular Survey Software Solutions [Infographic]Ayaz Nanji
  SurveyMonkey is the most popular software program for conducting online surveys and analyzing the resulting poll data, according to a recent report from Capterra.
  Marketing Strategy, Research, Research Summaries, Survey Data, Surveys, Technology
• Influencing Buying Decisions: The Disconnect Between Marketers and ConsumersAyaz Nanji
  Most marketers say traditional advertising is the most effective means of influencing buying decisions, yet consumers say advertising is one of the least-trusted influences, according to a recent report from ...
  Customer Behavior, Marketing Strategy, Research Summaries, Survey Data