Survey Data

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• The Best Tactics for Improving Email CTRsAyaz Nanji
  Marketers say creating meaningful call-to-action offers is the best way to increasing email click-through rates (CTRs), according to a recent report from Ascend2.
  Email, Email Campaigns, Email Marketing, Research Summaries, Survey Data
• B2B Content Marketing: Top Tactics, Goals, and ToolsAyaz Nanji
  Case studies and client success stories are the content types that B2B companies most use, according to a recent report from Starfleet Media.
  B2B Marketing, Content, Content Marketing, Content Strategy, Marketing Strategy, Research Summaries, Survey Data, White Papers
• The Coolest Social Network With TeensAyaz Nanji
  YouTube is seen as the coolest social network by teens in the United States and United Kingdom, according to a recent report from GlobalWebIndex.
  Facebook, Instagram, Research Summaries, Social Media, Social Networking, Survey Data, YouTube
• How Consumers Find and Use Mobile AppsAyaz Nanji
  Most consumers first hear about mobile apps from friends and family, according to a recent report from Google and Ipsos.
  Customer Behavior, Mobile Marketing, Pricing, Research Summaries, Smartphones, Survey Data
• What SMBs Look for in Digital Marketing SolutionsAyaz Nanji
  How do small and midsize businesses choose their digital marketing partners? To find out, G/O Digital and Entrepreneur surveyed 591 US SMBs in various categories, including retail, medical, home services, ...
  Customer Behavior, Digital Marketing, Research Summaries, Small Business, SMBs, Survey Data
• Consumers' Favorite Grocery StoresAyaz Nanji
  Trader Joe’s is America’s favorite grocery retailer for the third year in a row, according to a recent report from Market Force Information.
  Brand Loyalty, Customer Behavior, Customer Loyalty, Research Summaries, Survey Data
• How Fortune 500 Companies Engage Job Seekers on TwitterAyaz Nanji
  Some 35% of Fortune 500 companies have an active Twitter account dedicated to recruiting, with the rest using their main handle to engage job seekers, according to a recent report ...
  Career Management, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• The Most Effective Social Networks for Marketing a Business in 2015Ayaz Nanji
  More than half (52%) of marketers say Facebook is the most important social network they use to grow and market their business, according to a recent report from Social Media ...
  Digital Marketing, Facebook, Google+, LinkedIn, Marketing Strategy, Research Summaries, Social Media, Social Networking, Survey Data, Twitter
• How Influential Are Mobile App Star Ratings?Ayaz Nanji
  Some 92% of consumers say the average star rating on an online store for a mobile app influences their decision to download, according to a recent report from Apptentive.
  Customer Behavior, Mobile Marketing, Research Summaries, Survey Data
• How Small Businesses Are Using Social Media [Infographic]Ayaz Nanji
  Nearly half (47%) of small businesses do not actively use social media, and 25% say they are unlikely to use social media in the future, according to a survey conducted ...
  Direct Marketing, Research Summaries, Small Business, SMBs, Social Media, Survey Data
• Visual Marketing: Top Tactics and ChallengesAyaz Nanji
  Professional photography is the best-performing visual content type, according to a recent survey of marketers by Digiday and Chute.
  Content, Content Marketing, Content Strategy, Research Summaries, Survey Data, Videos
• Different Generations' Favorite Tech Devices and ServicesAyaz Nanji
  Millennials, Gen Xers, and Baby Boomers consider the smartphone their favorite tech device, whereas seniors are most fond of flatscreen TVs, according to a report from Deloitte.
  Customer Behavior, Demographics, Research Summaries, Survey Data, Technology
• The State of Woman-Owned Businesses in 2015Ayaz Nanji
  Women business owners are optimistic about the year ahead for both their own companies and the overall US economy, according to a recent report from the National Association of Women ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data, Women
• The Costs and Benefits of Being a Small Business Owner [Infographic]Ayaz Nanji
  Some 56% of small business owners say they feel as if they can never be away from their company, and just over half (51%) say they don’t have time to ...
  Career Management, Research Summaries, Small Business, SMBs, Survey Data
• The Most Effective Landing Page Optimization TacticsAyaz Nanji
  Marketing leaders say A/B testing is the most effective landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software.
  Digital Marketing, Landing Pages, Research Summaries, Survey Data, Testing, Websites
• What Moms Want for Mother's Day [Infographic]Ayaz Nanji
  Moms in the US would rather be pampered than receive material gifts this Mother's Day, according to a recent report from Offers.com.
  Customer Behavior, Research Summaries, Survey Data
• What Consumers Expect of Local Businesses on FacebookAyaz Nanji
  Nearly three-quarters (73%) of US consumers say Facebook is the most important social media platform for local businesses to have a presence on, according to a recent report from G/O ...
  Facebook, Local Marketing, Research Summaries, Small Business, SMBs, Social Media, Social Networking, Survey Data
• How People Phrase Online SearchesAyaz Nanji
  Half of consumers search online using fragments (e.g., "swollen ankle") and half use more fully formed phrases (e.g., "causes of swollen ankle during sleep"), according to a recent report from ...
  Google, Research Summaries, Search Engine Marketing, Search Engines, SEO, Survey Data
• The 10 Most Reputable Companies in the WorldAyaz Nanji
  BMW is the world's most "reputable" company, according to a recent report from the Reputation Institute.
  Brand Loyalty, Brand Management, Reputation Management, Research Summaries, Survey Data
• Facebook 1Q15 Advertising BenchmarksAyaz Nanji
  Click-through rates on Facebook ads in 1Q15 increased 17% quarter over quarter and 260% year over year, according to a recent report from Nanigans.
  Advertising, Benchmarking, Digital Marketing, Facebook, Social Media, Social Networking, Survey Data